going above and beyond: social media in the tourism industry

DO YOU WORK IN THE TOURISM INDUSTRY?

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Image Courtesy: ToucanTours.co.uk

DO YOU WORK IN THE TOURISM INDUSTRY?

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Image Courtesy: ToucanTours.co.uk

Great! Now, how’s your social web presence?

HERE’S THE TOUGH TRUTH:

MANY IN THE TRAVEL AND TOURISM BUSINESS

FALL BEHINDIN SOCIAL MEDIA

MARKETING.

If 78% of travel sites say social media is one of the top traffic

referrals…

Image Courtesy: Brafton.com

…90% of all travel site users visit

social media afterwards….

Image Courtesy: Mashable.com

…and 44% of travelers research travel

destinations while traveling…

Image Courtesy: BestTourAsia.com

…Then why aren’t more

businesses in the industry

using social mediamore effectively?

Image Courtesy: Chinarrifs.com

“Social media is changing advertising and

marketing and this is only the beginning.” 

-- Craig Wilson, Media Hunter

“The integrity of your brand is at stake if you don’t take social media

seriously.” 

-- Jesse Desjardins, Tourism Australia

Image Courtesy: ArtVacation.co

So, why is social media important for the tourism

industry?

84% of consumers trust word-of-mouth recommendations above all other forms of advertising.

Image Courtesy: BohemianTravelers.com

Because

84% of consumers trust word-of-mouth recommendations above all other forms of advertising.

Image Courtesy: BohemianTravelers.com

Because

People are talking about your brand on social media if you realize it

or not. Are you connecting to your audience where the chatter is?

Image Courtesy: Wired.co.uk

BecauseOne of the top uses of smartphones

while on vacation issearching activities and attractions.

Image Courtesy: Wired.co.uk

BecauseOne of the top uses of smartphones

while on vacation issearching activities and attractions.

Can travelers find your tourism details on social media? Is your website mobile-friendly? If not,

you’re potentially losing customers.

Image Courtesy: artour.kainoto.com

BecauseNo matter where they are,

travelers expect your information to be accessible.

Image Courtesy: artour.kainoto.com

BecauseNo matter where they are,

travelers expect your information to be accessible. Is it?

BecauseYour web presence should be

just as breathtakingas their destination.

Image Courtesy: Travelnt.com

BecauseYour web presence should be

just as breathtakingas their destination.

Image Courtesy: Travelnt.com

Is yours?

Let us know how we can help.

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