go green go cozmo (jordan)

Green Marketing in CozmoAmanda Haddad, Elena Hoshe, Fadwa Fraij, Lana Qaqish, Leen Elayyan

Action Name Time

Research Title Everyone Week 1

Introduction Hoshe Week 1

Background

Haddad &

Qaqish

Week 2

Applying Green Marketing to

Cozmo

Hoshe& Elayyan

Week 2

Literature Review

Green Marketing Green products and its

characteristics Challenges for Green

Marketing

Opportunities for Green Marketing

New Regulations for Green Marketing

Marketing Mix in Green Marketing

Corporate Social Responsibility

Qaqish

Elayyan

Elayyan

Hoshe

Elayyan

Hoshe

Fraij

Week 3

Week 3

Week 3

Week 3

Week 3

Week 3

Week 3

Methodology

Fraij

Week 4

Results

Figures and Tables

Hoshe

Week 5

Results Discussion

Questionnaires

Interview

Qaqish

Haddad

Week 6

Week 6

Conclusion

Haddad

Week 7

Introduction Green Marketing Awareness of Customers, Reasons

behind company’s implementation of Green Marketing

Customers perspective Company’s perspective

THE Group(Cozmo)

Biodegradable products Recycling Biodegradable shopping bags LED green technology Training Staff

Entity Green

Background of the Study Where to Find Jordan Green

Marketing Products and Services other than Cozmo

Jordan Environment Society Green Future for Sustainable Solutions

Literature Review Green Marketing Marketing Mix Challenges facing Green Marketing Corporate Social Responsibility Consumer Behavior in Green Marketing

Methodology Questionnaires (quantitative) Interviews (qualitative)

Secondary Data(Literature Review)Articles, Websites

The Interview

Our Visit And Interview

Environmental Friendly Activities

Corporate Social

Responsibility

Enhanced Company’s

Image

Interview Discussion

Questionnaire

Question:

Campaigns Newspapers Magazines Television Other0

2

4

6

8

10

12

14

18-2526-3536-45Above 45

Question:

Enhanc

e Qua

lity of

life

Enviro

nemtal

Prote

ction

Respon

sibilit

y

Increa

ses of

produ

ct Valu

e

High Le

vel of

Satisf

action

All of

the A

bove

0

2

4

6

8

10

12

18-2526-3536-45Above 45

Question:

Prices of the Products Don’t pay attention to environemtal friendly

products

Lack of Awareness Other0

1

2

3

4

5

6

7

8

9

18-2526-3536-45Above 45

Thank you