gma/dpn media information · 2018. 11. 8. · the gma’s international audience are all...
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REACH
Data ProtectionProfessionals
PrivacyPractitioners
Data DrivenMarketers
DataProtectionNetwork
MEDIA INFORMATION
The Global Marketing Alliance and Data Protection Network have a combined reach of over30,000 data protection practitioners, specialists and data driven marketing professionals.
This new network provides the opportunity to reach both audiences who have a variety ofneeds for technology, services and information.
By associating your organisation’s message with our trusted and independent content, you willbe front of mind to our audiences who regularly engage in our insight, analysis and resources.
You can partner with the DPN and GMA to promote your organisational aims and work with usto produce co-authored content to reach out and engage our audiences.
DataProtectionNetwork
Data Protection Network
Reach by Job Function
n CEO/Director Level n Manager Level - Marcom/Fundraising n Management -Business Systems &
Database/CRMn Data Protection Lawyers, Legal Counsel,
Legal Executives n Manager Business, Strategy, Intelligence n Data Protection Officers, Data Governance
Officers, Privacy Officers, ComplianceOfficers
n Risk and Information Security Directorsand Managers
11%20%
26%
13%
10%
7%
13%
Reach by Sector
Technology
IT/Telecommunications
Retail
Publishing
Legal/Compliance
Marketing
Not for Profit
Finance
The DPN Reach
DPN Website
n 17,000 + registeredusers (increasingeach day)
n 6,800 unique usersessions per week.
n 3.39 minutesaverage time onsite
DPN Briefing
n 10,500+ Recipientsn 200+per monthCurrent list growth
n 36% Average Open rate
n 14.7% average CTR
Social Channels
n 2,500+ andgrowing
The Data Protection Network (DPN)delivers opinion, analysis, guidance andresources combined with thought-leadership on emerging issues around theuse of personal data. It also hosts regularevents, both live and online, on topicaldata protection issues.
DPN content is aimed at both dataprotection professionals and non-experts. It is all written, developed andedited by experts in the field.
Many who work in data protection andprivacy are not necessarily lawyers orspecialists but are employees who havebeen handed the baton and asked tomake a difference. The DPN aims to givethem the tools and information they needto master their roles.
DataProtectionNetwork
Global Marketing Alliance
The Global Marketing Alliance (GMA) provides insight, analysis andopinion addressing the strategic, commercial and leadership challengesfacing data driven marketers and their teams today.
Independent and established, the GMA has been delivering expertcommentary, live events and international networking opportunities forover 35 years.
Our alliance of globally influential contributors share their wisdom byexploring and explaining the opportunities and issues surrounding thenew data economy. They offer top-level guidance, research andthought-leadership inspiring our ever growing readership to engageevery week.
The GMA’s international audience are all practitioners in marketingspecialising in data, branding, analytics and technology. Our readers arethe future leaders of the data driven landscape who are making adifference right now.
REACH BY JOB FUNCTION & SECTOR
18%
Reach by Job Function
40
35
30
25
20
15
10
5
0
Utilities/En
ergy
Fash
ion
Fina
nce/Insu
ranc
e
FMCG
Gov
ernm
ent/Non
Profit
Hea
lthc
are
Hos
pitality
HR
IT/Telec
oms/Infrastruc
ture
Lega
l
Marke
ting
/Martech
Pha
rmac
eutica
l
Pub
lishing
& Eve
nts
Retail
Tech
nology
Reach by Sector %
Brand/Product Management
CEO/Senior Management
CMO/Head of Marketing/Senior Marketing
Data Marketing/Analyst/Compliance
Marketing Role
Sales/Business Development
United Kingdom
Europe
USA/Canada
Asia Pacific
Reach by Region
REACH BY GEOGRAPHICAL AREA
42%
12%
22%
24%
European Readership by Country
BelgiumCzech RepublicFranceGermanyIrelandItalyNetherlandsPolandPortugalRussiaScandinaviaSpainSwitzerlandRest of Eastern EuropeRest of Southern Europe
5%4% 5% 1%
12%
10%
8%
7%
12%6%
5%
5%
6%
11%
3%
The GMA Reach
GMA Website
n 5,350 + registeredusers (increasingeach day)
n 6,750 unique usersessions per week.
n 4.35 minutesaverage time onsite
Insight WeeklyNewsletter
n 14,500+ Recipientsn 150+per monthCurrent list growth
n 14% Average Open rate
n 4% average CTR
Social Channels
n 12,000+ andgrowing 20% 17%
8%
18%
12%
25%
Typical Network PackagesStarter PR Package
n One article co-authored with our editors andpublished on the GMA with links to yourwebsite/content if required
n Banner advertising within editorial content ofGMA and DPN for 3 months
n Banner advertisement on weekly GMA Insightnewsletter (1 appearance)
n Banner advertisement on DPN newsletter (1appearance)
n Extensive signposting to news story on the GMAvia banner advertising and internal linking.
n Social outreach referencing your article on ourtwitter and LinkedIn channels.
n Premium listing on Data Driven MarketingDirectory (3 months)
Growth Package If you need to make an instant impact, we have thepackage that will pack a punch for you. Acombination of advertising messages across ournetwork and a news story delivered to GMA & DPNmembers will prove all conquering and will achieveimmediate exposure.
Package Detailsn One article co-authored with our editors and
published on the GMA OR DPN with links to yourwebsite/content if required
n Enhanced banner advertising within editorialcontent of GMA and DPN for 3 months
n Banner advertisement on weekly GMA Insightnewsletter (3 appearances)
n Banner advertisement on DPN newsletter (1appearance)
n Extensive signposting to news story on the GMAvia banner advertising and internal linking.
n Social outreach referencing your article on ourtwitter and LinkedIn channels.
n Premium listing on Data Driven MarketingDirectory (6 months)
20%
17%
8%
18%
12%
25%REACH
Data ProtectionProfessionals
PrivacyPractitioners
Data DrivenMarketers
Prices start from £500 per month
Typical Network PackagesLeadership PackageWork with our editorial teams to producewhitepapers, research reports and other thoughtleadership content and be published throughoutour network of highly engaged data driven, privacyaudiences.
Package Detailsn All research, copywriting and design of co-
branded report on an agreed topic of your choicen Two insight feature articles on your key topics
with input from our editors and published on theGMA AND DPN
n Interview with senior executive on core topics ofinterest and published on GMA (or DPNdepending on subject)
n Case study on your product or service andpublished on GMA
n Enhanced banner advertising within editorialcontent of GMA and DPN for 6 months
n Banner advertisement on weekly GMA Insightnewsletter (8 appearances)
n Banner advertisement on DPN newsletter (2appearances)
n Extensive signposting to news story on the GMAvia banner advertising and internal linking.
n Enhanced social outreach referencing yourarticles on our twitter and LinkedIn channels.
n Premium listing on Data Driven MarketingDirectory (12 months)
Ambassador Package Partner with the GMA and DPN as we produceindustry reports and research throughout the year.These highly anticipated reports are followed by arange of live events from webinars, breakfastbriefings and evening panel events.
Your organisation will be integrally involved fromcontent conception to presentation throughout allchannels, maximising your brand as an ambassadorof best practice and industry first commentary byassociation.
Package Detailsn Company branding/logo on all report/research
materialn Partnership accreditation in all promotion to live
eventsn Site for pull-up banner at the eventn Distribution of sales literature at the eventn Recognition/thanks from event Chairn Event speaker opportunity or panel member (if
relevant topic)n Free tickets to all events throughout the year
staff, clients and associatesn 12 month banner advertising throughout DPN
and GMA platforms and social reachn Premium listing on Data Driven Marketing
Directory x 3 categories (12 months)
20%
17%
8%
18%
12%
25% REACH
Data ProtectionProfessionals
PrivacyPractitioners
Data DrivenMarketers
Organisations we work with
REACH
Data ProtectionProfessionals
PrivacyPractitioners
Data DrivenMarketers
For more information and to discuss these
packages and many other partnership
opportunities please contact:
Matt Edgar
matt@the-gma.com Tel - +44 (0) 20 7193 5685or
Phil Donn
phil.donn@opt-4.co.uk
DataProtectionNetwork
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