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GLO Science
Brand Overview and Guidelines
Revised Dec 2016
Our Mission
Our goal at GLO Science is to make you smile.
Backed by science, our bold innovations create whiter, healthier, more confident smiles – empowering people to smile more.
Brand Character
As a brand, GLO celebrates the power of the smile.
The brand is innovative, fresh, fun, happy, and real.
Brand Look and Feel
GLO design is sleek, modern, and minimal with pops of color or shine.
In most cases, GLO uses rounded edges rather than sharp angles.
Brand Voice
As a brand, GLO is approachable and fresh, with nuggets of happiness and delight.
GLO Logo
About the Primary Logo:
Our logo was inspired by the unique shape of our patent-pendingG-Vial and is the icon of our brand. The geometry and symmetryare reflected in its rounded letter forms and should not be alteredin any way in any situation.
Primary Logo:This is our primary logo.It should be used alone and as aflat graphic on all applications.GLO Science as a brand name shouldbe represented in supporting bodyand headline text.
White Logo:For use on all photographic, solid color,gradient backgrounds.
Logo may appear ONLY in GLO Brilliantbrand colors, black or white.
Right Side Logo CropLogo may crop on right side “O” off the edge of a page, fixture or box corner at the vertical center axis.
Bottom Logo CropBottom of “G” may also becropped at the horizontal center of the bottom section. Never crop the top or left side of the logo.
GLO Logo
GLO Pro Logo
GLO Good Logo
Brand Font
Avenir Book
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo
Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789
This is our brand font Avenir.
Please use whenever possible
in application.
Avenir LightAa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo
Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789
Avenir MediumAa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo
Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789
Avenir HeavyAa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo
Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789
Print and Packaging Fonts
Whenever possible, please use our brand font—Avenir.
It is available in various weights to create hierarchy however please do
not use tabs bullets within body copy.
Where needed please use paragraph returns or numbers to separate
and highlight sections of text or instructions.
Text appears best when used at -20 kerning.
When using text in print, please do not use smaller
than 6.5 points.
For the majority of text, please use a lighter weight.
Reserve medium and heavy weight text for headline
and subhead accentuation.
Brand Colors
801 BLUE:
RGB values: R = 0G = 152B = 206
hexadecimal value: 0098ce
424 DARK GRAY:
RGB values: R = 112G = 114B = 113
hexadecimal value: 707271
423 LIGHT GRAY:
RGB values: R = 137G = 140B = 141
hexadecimal value: 898c8d
Retail Professional
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