gleam youtube talent at mediacom engage october 2013
Post on 18-May-2015
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Social TalentHarnessing Influence and Engagement on YouTube
@DomSmales@TeamGleam
156k 1.2m
295k1.3m
265k 2.3m
= 716,000
= 4,800,000
What is Social Talent?
Tutorials & hauls & Vlogs
http://www.youtube.com/user/pixiwoo
http://www.youtube.com/user/pixi2woo
http://www.youtube.com/user/zoella280390
Proper fame?
Social talent
Talent YouTube Twitter Instagram Blog Facebook
Pixiwoo 7m views per month
500k followers 350k followers 1m impressions per month
200k likes
Jim Chapman 2.5m views per month
350k followers 670k followers 0.5m impressions per month
20k likes
Tanya Burr 5m views per month
670k followers 800k followers 0.5m impressions per month
70k likes
Zoella 6m views per month
730k followers 1m followers 1m impressions per month
100k likes
Wayne Goss 4m views per month
190k followers 50k followers 0.5m impressions per month
30k likes
Ruth Crilly 0.75m views per month
80k followers 80k followers 0.75m impressions per month
8k likes
Alfie Deyes 4m views per month
600k followers 450k followers n/a 60k likes
Caspar Lee 4.5m views per month
800k followers 850k followers n/a 166k likes
Marcus Butler 4.3m views per month
600k followers 750k followers n/a 75k likes
Gleam channels
• 16 ‘talent’
• 44m views last month
• 12m subscribers (+18% up month on month – 1.6m a month)
• 3m views yesterday (top 2 channels do 0.5m a day)
• 200,000 comments a month
• 1m likes a month
Properly engaged
• 7m views a month • 93% Female• 54% 18 – 44 • Largest UK beauty channel on YouTube• Reach more women in the UK than the combined
circulations of Cosmo, Vogue and Glamour
Efficient audience
Click through
Tweet fromPixiwoo
ITV advertising
1 tweet from Pixiwoo delivered 124% more traffic to site than average traffic
delivered by prime time weekend ITV2 sponsorship
buffers.
Reach and
frequency
Deepbrand
engagement
Media Assets
Reach and
frequency
Deepbrand
engagement
Media Assets
Advocacy and
click through
Talent
Total integration
Social Talent
dom@gleamfutures.com
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