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GIS for Decision Support and Economic DevelopmentBeau Bradley, Neighborhood Transformation Initiative
Jim Querry, Mayor’s Office of Information Services
Megan Heckert, Avencia Incorporated
S205
April 15, 2007 www.avencia.com
APA 2007 National Planning Conference
Neighborhood Transformation InitiativeA strategy to preserve and rebuild Philadelphia’s neighborhoods
GIS for Decision Support and Economic Development • April 15, 2007
• Eliminate blighting conditions
• Attract investment to neighborhoods
• Improve delivery of services and resources
Slide 2
Decision Support Objectives
Need identified for business siting tool to:
GIS for Decision Support and Economic Development • April 15, 2007
• Describe social, economic, and geographic factors
• Categorize areas based on attractiveness and suitability
• Useable by various city departments
• Leverage GIS technologies without requiring GIS expertise to use
Slide 3
Building on GIS Infrastructure - MOIS
Enterprise Geospatial Data Repository
ULRS Address Integrator
Departmental Databases
CityMaps GeoServicesGeospatial processing
ULRS Web ServicesProperty data integration
Master Address Dictionary
Enterprise GeoWeb Services
DecisionMaps Objectives
GIS for Decision Support and Economic Development • April 15, 2007
Contribute to Job Growth in Philadelphia
Adaptable to many types of clients
• Customizable
• Able to generate multiple versions of model results
• Able to use results to filter available properties
• Desktop functionality in a browser
• Simple user interface
• Leverage powerful functionality from ArcGIS Server
Slide 5
Why Locate There?
Slide 6GIS for Decision Support and Economic Development • April 15, 2007
Why Locate There?
Slide 7
Proximity to Transit Lines
GIS for Decision Support and Economic Development • April 15, 2007
Why Locate There?
Slide 8
Proximity to Transit Lines
High Density of College Grads
GIS for Decision Support and Economic Development • April 15, 2007
Why Locate There?
Slide 9
Proximity to Transit Lines
High Density of College Grads
High Density of Home Sales
GIS for Decision Support and Economic Development • April 15, 2007
Why Locate There?
Slide 10
Proximity to Transit Lines
High Density of College Grads
High Density of Home Sales
High Per Capita Income
GIS for Decision Support and Economic Development • April 15, 2007
Why Locate There?
Slide 11
Proximity to Transit Lines
High Density of College Grads
High Density of Home Sales
High Per Capita Income
In An Economic Incentive Zone
GIS for Decision Support and Economic Development • April 15, 2007
How do you choose a site?
Slide 12
Proximity to Transit Lines
High Per Capita Income
High Density of College Grads
High Density of Home Sales
In An Economic Incentive Zone
Business siting is about making a choice based on the composite of several location based decision
variables
GIS for Decision Support and Economic Development • April 15, 2007
How do you do this?
Slide 13
City of Philadelphia
GIS for Decision Support and Economic Development • April 15, 2007
How do you do this?
Slide 14
Broken into a grid of cells
City of Philadelphia
GIS for Decision Support and Economic Development • April 15, 2007
How do you do this?
Slide 15
City of Philadelphia
Broken into a grid of cells
Each cell has a value for any given layer of information
GIS for Decision Support and Economic Development • April 15, 2007
How do you do this?
Slide 16
City of Philadelphia
Broken into a grid of cells
Each cell has a value for any given layer of information
GIS for Decision Support and Economic Development • April 15, 2007
How do you do this?
Slide 17
City of Philadelphia
Broken into a grid of cells
Each cell has a value for any given layer of information
GIS for Decision Support and Economic Development • April 15, 2007
How do you do this?
Slide 18
City of Philadelphia
Broken into a grid of cells
Each cell has a value for any given layer of information
1
This cell based approach enables us to combine layers using a process called map algebra
GIS for Decision Support and Economic Development • April 15, 2007
Map Algebra
Slide 19GIS for Decision Support and Economic Development • April 15, 2007
Using previous example
Slide 20
Proximity to Transit Lines
High Per Capita Income
High Density of College Grads
High Density of Home Sales
In An Economic Incentive Zone
Business siting is about making a choice based on the composite of several location based decision
variables
GIS for Decision Support and Economic Development • April 15, 2007
Create series of raster layers
Slide 21
Proximity to Transit Lines
High Per Capita Income
High Density of College Grads
High Density of Home Sales
In An Economic Incentive Zone
GIS for Decision Support and Economic Development • April 15, 2007
Create series of raster layers
Slide 22
Proximity to Transit Lines
High Per Capita Income
High Density of College Grads
High Density of Home Sales
In An Economic Incentive Zone
GIS for Decision Support and Economic Development • April 15, 2007
Create series of raster layers
Slide 23
Proximity to Transit Lines
High Per Capita Income
High Density of College Grads
High Density of Home Sales
In An Economic Incentive Zone
GIS for Decision Support and Economic Development • April 15, 2007
Create series of raster layers
Slide 24
Proximity to Transit Lines
High Per Capita Income
High Density of College Grads
High Density of Home Sales
In An Economic Incentive Zone
GIS for Decision Support and Economic Development • April 15, 2007
Create series of raster layers
Slide 25
Proximity to Transit Lines
High Per Capita Income
High Density of College Grads
High Density of Home Sales
In An Economic Incentive Zone
GIS for Decision Support and Economic Development • April 15, 2007
Assign weights to raster layers
Slide 26
Proximity to Transit Lines
High Per Capita Income
High Density of College Grads
High Density of Home Sales
In An Economic Incentive Zone
GIS for Decision Support and Economic Development • April 15, 2007
x 2
x 4
x 5
x 2
x -2
Derive output raster
Slide 27GIS for Decision Support and Economic Development • April 15, 2007
Proximity to Transit Lines x 2
High Per Capita Income x 2
Density of College Grads x 4
Density of Home Sales x 5
Economic Incentive Zone -2
Slide 28GIS for Decision Support and Economic Development • April 15, 2007
Slide 29GIS for Decision Support and Economic Development • April 15, 2007
Slide 30GIS for Decision Support and Economic Development • April 15, 2007
Slide 31GIS for Decision Support and Economic Development • April 15, 2007
Slide 32GIS for Decision Support and Economic Development • April 15, 2007
Slide 2GIS for Decision Support and Economic Development • April 15, 2007
Contribution to Neighborhood TransformationCurrent and future applications
GIS for Decision Support and Economic Development • April 15, 2007
• Commercial corridors
• Vacant land
• Dangerous buildings and code violations
• Tied to commercial database
Slide 34
Future enhancements and applications
Slide 35GIS for Decision Support and Economic Development • April 15, 2007
Enhancements
• New raster format
• Distributed calculations
• User upload of data
• Data export
Applications
• Open space conservation
• Public health
• Urban forestry
Questions? Visit us online!www.avencia.com
APA National Planning ConferenceApril 15, 2007 www.avencia.com
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