giftcard & voucher week 2013 slideshare
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© Copyright Clareville Communications 2013
Giftcard & Voucher Week 2013
The Results
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SummaryCoverage & Value
• Total impacts 61,934,517
• Total advertising equivalent £385,857
• PR value (using lower end of industry norm) £771,741
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283 pieces of coverage
• Business media coverage – print & online• National newspaper coverage – print & online• Regional newspaper coverage – print & online• TV coverage• Radio coverage• Online, social & digital media coverage• Tens of thousands of entries to the competitions
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• 22 pieces of business coverage
• 47 pieces of national media coverage
• 61 pieces of regional coverage
• 100 radio competitions
• 46 radio interviews – live & syndicated
• 72,400 visits to the Express competitions online
• Website and social media engagement
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Countdown to Giftcard & Voucher WeekPromotional Marketing
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Countdown to Giftcard & Voucher WeekUK Gift Card & Voucher Association Newsletter
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Countdown to Giftcard & Voucher WeekUK Gift Card & Voucher Association Newsletter
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Countdown to Giftcard & Voucher WeekOvation Incentives
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Countdown to Giftcard & Voucher WeekThe Marketing Blog
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Countdown to Giftcard & Voucher Week UK Gift Card & Voucher Association Newsletter
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Giftcard & Voucher Week Sponsors Incentive and Motivation
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The Express Group partnership news Promotional Marketing
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The Express Group partnership news UK Gift Card & Voucher Association Newsletter
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The Express Group partnership news UK Gift Card & Voucher Association Newsletter
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The Express Group partnership newsPromotional Merchandise
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The Express Group partnership newsPromotional Merchandise
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National Magazine Competitions Candis….
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National Magazine Competitions Prima….
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National Magazine Competitions continued Chat
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National Magazine Competitions continued Real People
Express Group Magazine Competitions OK!
Express Group Magazine Competitions New
Express Group Magazine Competitions Star
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Express Group competitions The Daily Express
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Express Group competitions The Daily Express
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Express Group competitions The Daily Express
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Express Group competitions The Daily Express
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Express Group competitions The Daily Express
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Express Group competitions The Daily Express
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Express Group competitions The Daily Express
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Express Group competitions The Daily Express
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Express Group competitions The Daily Star
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Express Group competitions The Daily Star
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Express Group competitions The Daily Star
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Express Group competitions The Daily Star
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Express Group competitions The Daily Star
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Express Group competitions The Daily Star
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Express Group competitions The Daily Star
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Express Group competitions OK! New & Hot TV
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Express Group competitions S Magazine, Saturday & TV Extra
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National Editorial Coverage (papers)Survey Results
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National Editorial Coverage (papers)Survey Results
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Online CoverageSurvey Results
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Online CoverageThe Times
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Online CoverageThis is Money
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Online CoverageRetail Times
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Online Coverage Best Magazine
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Online Coverage Health, Wealth, Love
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Online Coverage 24 All News
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Regional Competition coverage
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Regional Competition coverage
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Regional Competition coverage
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Regional Competition coverage
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Regional Competition coverage
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Regional Competition coverage
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Regional Competition coverage
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Regional Competition coverage
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National Radio Competitions Radio
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Social Media
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Giftcard & Voucher Week 2013
contactJohn Starr
johnstarr@clareville.co.uk0207 736 4022
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