getting toys to play with apps--past present & future

@playrific

Getting Digital to Play with Physical: past, present & future

Beth Marcus, Ph.D.CEO, Playrific, Inc.

@playrific

Playrific today:

• Robust App factory approach• Serving 55+ partners by • Engaging, customizable Apps for Kids Mobile• Actionable data, COPPA compliant• 1.8M downloads• 6M page views per month

@playrific

Free form imaginative play

@playrific EXOS FFB ArmMaster 1994

Immersive VR

@playrific MSFT Sidewinder FFB 1997

VR for PC’s with Force Feedback

@playrific Wii 2006

Game consoles with gestural control

@playrific Skylanders 2011

Physical toys unlocking game play on tablets

@playrific

Today’s kids are turning into “screen zombies”

@playrific Introducing Gazintu™

Physical toys that control mobile games

Detects complex motions and gestures

Touch feedback (clicking & vibration)generated on-device

Multiplayer, New methods of creative social play

@playrificGazintu –the future

Free form imaginative play ulocking game play on tablets physical toys