getting the most out of your trial

Getting The Most From Your Trial

Video

Agenda

• Sanj Bharyo, Area Vice President salesforce.com - Introduction & Welcome

• Karl Goggin, Sales Engineer, salesforce.com - Getting the Most Out of Your Trial

• Break, Tea & Coffee

• Perry Offer, Global CFO, Dialogue Group Ltd - Improving Business Efficiency with

Salesforce.com

• Mark Rees, Head of Commercial Sales, Ceterna Ltd - ‘Helping you get your time back’

• Q&A

Become a Customer Company

in/sanjbhayro

Sanj Bhayro Area Vice President

Safe Harbor

Safe harbor statement under the Private Securities Litigation Reform Act of 1995:

This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties

materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed

or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-

looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any

statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new,

planned, or upgraded services or technology developments and customer contracts or use of our services.

The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new

functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our

operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any

litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our

relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our

service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger

enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our

annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These

documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our

Web site.

Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently

available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based

upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking

statements.

First Enterprise Cloud Company to Reach $3 Billion Fastest Growing Top 10 Software Company

$3B Revenue

Forecast

FY13

#1 in Cloud Computing and Customer Relationship

Management

#1 Sales, Service,

Marketing

Cloud

Computing

Innovation

2011, 2012

Serving Companies of All Sizes

Enterprise

Medium

Small

Benefits of Multi-Tenant Cloud Computing:

Fast Easy Open Flexible Trusted

No Hardware

No Software

Automatic Upgrades

Scalable

Any Device

Data Portability

Transparency

Real-time Status

App Marketplace

Extensible

Enterprise

Cloud Computing

Fast: Time to Value with Cloud Computing

SOFTWARE

TIME

VA

LU

E

Capital Expense

Upgrade Expense

Cloud Computing Value Greater ROI

Low Capital Cost

Automatic Upgrades

Easy: Continuous Innovation with 3 Releases Every

Year

Seamless, Automatic Upgrades

40 Major Releases

Every customization & integration automatically upgraded

Includes features sourced by customer community

No longer do we worry about the upgrades, new releases, and compatibility. We have the

freedom to innovate and solve business problems on-demand.

The Computing Revolution

The Computing Revolution

1960s Mainframe Computing

1970s Mini

Computing

1980s Client Server Computing

1990s Cloud

Computing

2000s Mobile Computing

2010s Social

Revolution

x 10x 100x 1,000x 10,000x 100,000x

The Computing Revolution:

New Ways to Connect with Customers

Social

New ways to

connect

Local

New ways to find

customers

Touch

New ways to

use apps

Big Data

New ways to

discover insight

Community

New ways to

collaborate

Identity

New ways to

share data

Ecosystem

New ways to share

apps

Local

Cloud

Touch Social

Cloud Computing

New ways to connect everything

Sell. Service. Market. Innovate.

World’s #1 Sales Application

Close more deals to grow your business

Proven Market and Product Leader

Market Leadership Customer Success Product Leadership

100,000+ Companies

Across Every Market

Magic Quadrant Leader

Groundswell Award

#1 SFA Market Share

Highest ROI Technology of the Year

Winner – Sales Force Automation 2012

Winner – Enterprise Suite CRM 2012

Innovative Company

Grow Your Business Along Every Major Metric

Average Percentage Improvements Reported by Customers

+27% Sales

Lead Conversion

+32% Sales Productivity

+32% Forecast Accuracy

+44%

Close Rate

+25%

Source: Salesforce.com Customer Relationship Survey conducted March, 2012, by an independent third-party, Confirmit, Inc.., on

5,500+ customers randomly selected. Response sizes per question vary.

Service Everywhere

World’s Leading Customer Service App

Build Great Customer Connections Through

Outstanding Customer Service

www.salesforce.com/service

Proven Market and Product Leader

Market Leadership Customer Success Product Leadership

Leader Customer Service

+36% increase in customer satisfaction

+95% increase in customer satisfaction

+28% increase in customer satisfaction

+200% increase in first call resolution

#1 Case Management

#1 Web Support

Leader Contact Center

Leader Social CRM

Market Leader

Champion Customer Service

Management

34,000+ Companies

Agent Productivity

+36% Decrease in

Support Costs

+36% +37%

Customer Retention

+28% Faster Case Resolution

Grow Customer Satisfaction Across Every Major

Metric

Source: Salesforce.com Customer Relationship Survey conducted March, 2012, by an independent third-party, MarketTools Inc., on

5,500+ customers randomly selected. Response sizes per question vary.

Average Percentage Improvements Reported by Customers

+34% Customer

Satisfaction

Turn insights to actions and connections

into Customers for Life™.

World’s Only Unified Social Marketing Suite

Proven Leader in Social Marketing

Strong Momentum Customer Success Market Leadership

55% of Fortune 100

8 of 10 Largest

Advertisers

Thousands of

customers

#1 Forrester Wave

Leader Gartner

Magic Quadrant

Engagement & Analytics

Success Across All Major Metrics

Source: Radian6 Customer Relationship Survey conducted December 2011, by an independent third-party, MarketTools Inc., on 800+ customers randomly selected.

Improved Brand Marketing

+94%

Improved Competitive Intelligence

+84% +64%

Improved Product R&D

+59% Increased Marketing Campaign

Effectiveness Increased

Social Sales

+44% Decreased Customer

Service Costs

+42%

VP Sales Share

What keeps me up at night…

Driving Forecast

Accuracy

Enhance Data Quality

Improve lead routing/ lead conversion

Create Cross Sell and Up sell

Faster On boarding

Reducing time to sell

Increasing Win Rates

Consistent performance metrics

Competitive/ Market Insight

Account insight

Improve coaching and feedback

Improve automation

Consistent execution

Highlighting gaps/ issues early

Cross functional alignment

More pipeline Rep

productivity

Delivering consistent

growth

Everything We Do We Look For The Impact

• # Calls

• # Meetings

• # Accounts Health Checks

• # Events/ Content

• Pipe Created

• Pipe By Product/ Region/

Segment

• Pipe Progression

• Lead Conversion

• Win rates

• Closed business Trends

• Industry sales

• Cloud sales

Activities Pipeline Revenue

Track Trends based on opportunity

flow and closed business

Measure Sales Team Performance

Drill down into key deals

this month and quarter

Drive Cross Functional Alignment

Understand lead flow trends and

conversion rates; are we following up

on our leads?

Is Marketing Delivering? How is our conversion rate? Why?

Become A Customer Company:

Connect With Your Customers in a Whole New Way

Local

Cloud

Touch Social

Video

Getting The Most From Your Trial

Karl Goggin Sales Engineer

kgoggin@salesforce.com

Safe Harbor

Safe harbor statement under the Private Securities Litigation Reform Act of 1995:

This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties

materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed

or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-

looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any

statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned,

or upgraded services or technology developments and customer contracts or use of our services.

The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new

functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our

operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any

litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively

limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and

successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise

customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report

on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents

and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site.

Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available

and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features

that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

Where To Find Assistance During Your Trial

1. Check on-demand demo centre

www.salesforce.com

2. Check best practice centre http://success.salesforce.com

3. Check the available Help & Training section for guides

- Search for “Getting Started with Salesforce.com”

4. Utilise the free basic support for all trial users

5. Salesforce for Dummies

6. Ask AE about the Quick Start Program

Today’s Trials Demonstration:

1. Use & Measure

2. Make It Your Own

3. Collaborate

4. Extend

Demonstration

Where To Find Assistance During Your Trial

1. Check on-demand demo centre

www.salesforce.com

2. Check best practice centre http://success.salesforce.com

3. Check the available Help & Training section for guides

- Search for “Getting Started with Salesforce.com”

4. Utilise the free basic support for all trial users

5. Salesforce for Dummies

6. Ask AE about the Quick Start Program

Break

Improving Business Efficiency

with salesforce.com

Perry Offer

Global CFO

Dialogue Group Ltd

Dialogue Group specialise in delivering mobile messaging and mobile billing solutions for businesses, both large and

small, around the globe. Established in 1994 – a long time in the ever-changing mobile world.

We use our own industry-leading technology to deliver efficient, reliable and secure services. Using either our easy API

tools or online mobile applications, we simply make it work for you. Whether it’s to integrate SMS with SaaS applications,

sending high volumes of messages for text alerts and reminders, or generating revenue through mobile billing, we help

deliver it all.

About Dialogue Group Ltd

The Past – The Push for CRM

The Present - The Global Business & Financial Force

The Future – Driving business efficiency

The Past – The Push for CRM The Present - The Global Business & Financial Force The Future – Driving business efficiency