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Getting The Most Out Of Social Media

• Jonathan Gilbert

• Workshop Facilitator

• Founder/Owner, Social Media 4G

• Training Consultant, Good Things Foundation

• Enhance Mentor, Lloyds Bank Foundation

• Growth Mentor, Boost Business

• Qualified Trainer (City & Guilds)

• Qualified Business Advisor (SFEDI)

Getting The Most Out Of Social Media

This interactive workshop will provide an overview of web design, email marketing and social media. Drawing on examples of good practice, the session will explore what will make a successful and sustainable strategy and provide practical takeaways for you to implement.

Do Some Social Media

• Facebook is Essential

• Pick a 2nd Network Based on Audience

• Dabble With a 3rd

• Be Visual

• Be Regular

• Don’t Just Broadcast

• Be Responsive

• Use Insights/Analytics Data

• Try Facebook Advertising

Ensure Your Website Is Mobile Responsive

• Still an Essential Marketing Tool

• Needs To Look Great On Smartphones

• Needs To Be Easy To Navigate

• Needs To Be Visual

• Minimal Text

• Think Uses and Functions

• Build Your Own!!

• Ensure SEO is in Place

• Consider Google AdWords

Don’t Forget Email Marketing!

• Essential Marketing Tool

• Mailing Lists Are a Vital Asset

• Marketing Consent is The Law

• The Subject Line is Critical

• Personalization

• Image(s) Required

• Short and Sweet

• A Call To Action

• Use a free tool like MailChimp

Have a Simple Plan

• Objectives – Why Are You Doing Any of This?!

• Think Regular Activity & Special Projects / Events

• Have a 12 Month Marketing Calendar

• Give Yourself Some Targets

• Critical: Allocate People & Budget

• Have a Management Process

• Quarterly Review / Report

Contact

• facebook.com/SocialMedia4Good

• twitter.com/SocialMedia4G

• jonathan@sm4g.com

• 07756 956 555