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Copyright © 2011, SAS Institute Inc. All rights reserved.
Getting the Most Out of Social Media as a SAS User Matt Malczewski, Communities Manager CSUG User Group October 12, 2012.
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Agenda
Why social media at all?
Channels
Blogs
Communities
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Why Social Media at All?
Content & connections
Help/insight/opinion is a click away
24/7, 365
Professional development at your own pace
SAS User
Employment
Problem solving
Collaboration
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Blogs
A key source of news, information and commentary in many areas of professional interest for SAS professionals
Provide opportunities to interact with thought leaders
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Blogs: AllAnalytics
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Blogs: The Knowledge Exchange
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Blogs: blogs.sas.com
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Blogs: Proc-X
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How Do You Define Success?
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The Power of Blogs
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LinkedIn: SAS Sites
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LinkedIn: Sites of Interest
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Success Story
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Twitter 200 million users, generating 65 million tweets a day and
handling over 800,000 search queries per day
60% is valuable, comprising conversations, “pass-along” value, self-promotion and news
From breaking news to governmental overthrows, impact is vast: a catalyst in spreading information
Share information related to SAS and areas of professional interest
SAS’ main corporate Twitter account is @SASsoftware (in Canada, @SASCanada).
customer success stories, white papers, events, blog posts and press releases.
Closely monitored for any mentions or customer questions and is used to communicate directly with followers.
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Twitter: Aggregates (#)
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Success Story
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Communities
Communities are interactive websites where like-minded individuals collaborate on topics of mutual interest.
An online community can be a gated site or it can be an open information system.
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Communities
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Success Story
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Conclusion
Social media: a great resource for
Networking
Career Development
SAS tips/tricks
FUN.
Copyright © 2011, SAS Institute Inc. All rights reserved.
Thank You
Matt.malczewski@sas.com
Blog: Musing from an Outlier – The SAS Users Blog
Twitter: @Malchew
LinkedIn: Matt Malczewski
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