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Copyright © 2011, SAS Institute Inc. All rights reserved. Getting the Most Out of Social Media as a SAS User Matt Malczewski, Communities Manager CSUG User Group October 12, 2012.

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Page 1: Getting the Most Out of Social Media as a SAS User Group...Title Getting the Most Out of Social Media as a SAS User Author Matt Malczewski Created Date 10/12/2012 4:58:11 PM

Copyright © 2011, SAS Institute Inc. All rights reserved.

Getting the Most Out of Social Media as a SAS User Matt Malczewski, Communities Manager CSUG User Group October 12, 2012.

Page 2: Getting the Most Out of Social Media as a SAS User Group...Title Getting the Most Out of Social Media as a SAS User Author Matt Malczewski Created Date 10/12/2012 4:58:11 PM

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Copyright © 2011, SAS Institute Inc. All rights reserved.

Page 3: Getting the Most Out of Social Media as a SAS User Group...Title Getting the Most Out of Social Media as a SAS User Author Matt Malczewski Created Date 10/12/2012 4:58:11 PM

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Copyright © 2011, SAS Institute Inc. All rights reserved.

Agenda

Why social media at all?

Channels

Blogs

LinkedIn

Twitter

Communities

Page 4: Getting the Most Out of Social Media as a SAS User Group...Title Getting the Most Out of Social Media as a SAS User Author Matt Malczewski Created Date 10/12/2012 4:58:11 PM

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Copyright © 2011, SAS Institute Inc. All rights reserved.

Why Social Media at All?

Content & connections

Help/insight/opinion is a click away

24/7, 365

Professional development at your own pace

SAS User

Employment

Problem solving

Collaboration

Page 5: Getting the Most Out of Social Media as a SAS User Group...Title Getting the Most Out of Social Media as a SAS User Author Matt Malczewski Created Date 10/12/2012 4:58:11 PM

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Copyright © 2011, SAS Institute Inc. All rights reserved.

Blogs

A key source of news, information and commentary in many areas of professional interest for SAS professionals

Provide opportunities to interact with thought leaders

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Copyright © 2011, SAS Institute Inc. All rights reserved.

Blogs: AllAnalytics

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Copyright © 2011, SAS Institute Inc. All rights reserved.

Blogs: The Knowledge Exchange

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Copyright © 2011, SAS Institute Inc. All rights reserved.

Blogs: blogs.sas.com

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Copyright © 2011, SAS Institute Inc. All rights reserved.

Blogs: Proc-X

Page 10: Getting the Most Out of Social Media as a SAS User Group...Title Getting the Most Out of Social Media as a SAS User Author Matt Malczewski Created Date 10/12/2012 4:58:11 PM

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Copyright © 2011, SAS Institute Inc. All rights reserved.

How Do You Define Success?

Page 11: Getting the Most Out of Social Media as a SAS User Group...Title Getting the Most Out of Social Media as a SAS User Author Matt Malczewski Created Date 10/12/2012 4:58:11 PM

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Copyright © 2011, SAS Institute Inc. All rights reserved.

The Power of Blogs

Page 12: Getting the Most Out of Social Media as a SAS User Group...Title Getting the Most Out of Social Media as a SAS User Author Matt Malczewski Created Date 10/12/2012 4:58:11 PM

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Copyright © 2011, SAS Institute Inc. All rights reserved.

LinkedIn

Page 13: Getting the Most Out of Social Media as a SAS User Group...Title Getting the Most Out of Social Media as a SAS User Author Matt Malczewski Created Date 10/12/2012 4:58:11 PM

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Copyright © 2011, SAS Institute Inc. All rights reserved.

LinkedIn

Page 14: Getting the Most Out of Social Media as a SAS User Group...Title Getting the Most Out of Social Media as a SAS User Author Matt Malczewski Created Date 10/12/2012 4:58:11 PM

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Copyright © 2011, SAS Institute Inc. All rights reserved.

LinkedIn: SAS Sites

Page 15: Getting the Most Out of Social Media as a SAS User Group...Title Getting the Most Out of Social Media as a SAS User Author Matt Malczewski Created Date 10/12/2012 4:58:11 PM

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Copyright © 2011, SAS Institute Inc. All rights reserved.

LinkedIn: Sites of Interest

Page 16: Getting the Most Out of Social Media as a SAS User Group...Title Getting the Most Out of Social Media as a SAS User Author Matt Malczewski Created Date 10/12/2012 4:58:11 PM

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Copyright © 2011, SAS Institute Inc. All rights reserved.

Success Story

Page 17: Getting the Most Out of Social Media as a SAS User Group...Title Getting the Most Out of Social Media as a SAS User Author Matt Malczewski Created Date 10/12/2012 4:58:11 PM

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Copyright © 2011, SAS Institute Inc. All rights reserved.

Twitter 200 million users, generating 65 million tweets a day and

handling over 800,000 search queries per day

60% is valuable, comprising conversations, “pass-along” value, self-promotion and news

From breaking news to governmental overthrows, impact is vast: a catalyst in spreading information

Share information related to SAS and areas of professional interest

SAS’ main corporate Twitter account is @SASsoftware (in Canada, @SASCanada).

customer success stories, white papers, events, blog posts and press releases.

Closely monitored for any mentions or customer questions and is used to communicate directly with followers.

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Copyright © 2011, SAS Institute Inc. All rights reserved.

Twitter

Page 19: Getting the Most Out of Social Media as a SAS User Group...Title Getting the Most Out of Social Media as a SAS User Author Matt Malczewski Created Date 10/12/2012 4:58:11 PM

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Copyright © 2011, SAS Institute Inc. All rights reserved.

Twitter: Aggregates (#)

Page 20: Getting the Most Out of Social Media as a SAS User Group...Title Getting the Most Out of Social Media as a SAS User Author Matt Malczewski Created Date 10/12/2012 4:58:11 PM

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Copyright © 2011, SAS Institute Inc. All rights reserved.

Success Story

Page 21: Getting the Most Out of Social Media as a SAS User Group...Title Getting the Most Out of Social Media as a SAS User Author Matt Malczewski Created Date 10/12/2012 4:58:11 PM

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Copyright © 2011, SAS Institute Inc. All rights reserved.

Communities

Communities are interactive websites where like-minded individuals collaborate on topics of mutual interest.

An online community can be a gated site or it can be an open information system.

Page 22: Getting the Most Out of Social Media as a SAS User Group...Title Getting the Most Out of Social Media as a SAS User Author Matt Malczewski Created Date 10/12/2012 4:58:11 PM

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Copyright © 2011, SAS Institute Inc. All rights reserved.

Communities

Page 23: Getting the Most Out of Social Media as a SAS User Group...Title Getting the Most Out of Social Media as a SAS User Author Matt Malczewski Created Date 10/12/2012 4:58:11 PM

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Copyright © 2011, SAS Institute Inc. All rights reserved.

Success Story

Page 24: Getting the Most Out of Social Media as a SAS User Group...Title Getting the Most Out of Social Media as a SAS User Author Matt Malczewski Created Date 10/12/2012 4:58:11 PM

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Copyright © 2011, SAS Institute Inc. All rights reserved.

Conclusion

Social media: a great resource for

Networking

Career Development

SAS tips/tricks

FUN.

Page 25: Getting the Most Out of Social Media as a SAS User Group...Title Getting the Most Out of Social Media as a SAS User Author Matt Malczewski Created Date 10/12/2012 4:58:11 PM

Copyright © 2011, SAS Institute Inc. All rights reserved.

Thank You

[email protected]

Blog: Musing from an Outlier – The SAS Users Blog

Twitter: @Malchew

LinkedIn: Matt Malczewski

http://www.sas.com/

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