getting the most out of referral marketing
Post on 14-Sep-2014
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In Business?BforB Member?Getting Your ReturnFrom Your Investment!
www.conspicuous-cbm.com
Who Am I?
www.conspicuous-cbm.com
•Chartered Accountant
•Social Media Addict
•+ outside interests...
•Corporate Stooge
•Referral Marketing Specialist
www.conspicuous-cbm.com
•Recognised social media person - Linked-in, Twitter, Slideshare, Facebook....
•Regular posting on CCBM website & other original content to share.
•Linked-in guru - 14 published posts (nearly 1900 followers / 1850+ connections)
•70+ recommendations & hundreds of endorsements•Most successful RD in BforB history•Well respected in Staffordshire & beyond community - helped
hundreds of new business / start-ups / established businesses•Friend of other networking gurus•Large email list to be addressed - TBD via Mailchimp
Who Am I?
What You Will See
www.conspicuous-cbm.com
• Introduction• The ChallengesReminder - The 4 ToolsReminder
- 4 Important WordsTrue cost of BforBThe Elements of BforB success
• Fortune Is In The Follow-Up
The Challenges
www.conspicuous-cbm.com
4 Things To Do
www.conspicuous-cbm.com
NetworkingReputation BuildingSocial MediaReferral Marketing
4 Important Words
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Hard-workDisciplinePerseverancePlan
True Cost Of BforB?
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Elements Of Networking Success
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Presence121sGiving referralsGuestsFocus - pitchEnergy & enthusiasm
Focus - Pitch
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Ideal Customer?Top 10 Wish ListBattle PlansElevator PitchesSpotlights...121s
121s
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Cornerstone Of SystemNot a social chatAgendasActionsFollow-up
Giving Referrals
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Not a one-way street3rd party referralsHave people been specific?Tough Love Feedback
Energy & Enthusiasm
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The Subconscious SignalThe AppearanceThe Right LevelSocial MediaContributions
Presence
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The Subconscious SignalThe ExcusesThe ConsequencesRepresentation
Guests
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The Subconscious SignalWIIFM
Reputation
Testimonials
Relationships
The BforB Guest ChallengeWhy Join BforB
What to do when youget one of these?
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Contact UsReferrals Looking For
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Continue the conversation
Social Media
Let’s Do Mentoring
Accountants etc
Opportunities to speak
Contact Us
www.conspicuous-cbm.com
Phone - 07706 171851email - stuart@conspicuous-cbm.comTwitter - @conspicuouscbmLinked-in - uk.linkedin.com/in/stuartwalton/Linked-in - www.linkedin.com/company/conspicuous-cbmFacebook - www.facebook.com/conspicuousCBM
THANK YOU
www.conspicuous-cbm.com
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