getting social

Getting Social: First StepsDesigning Online Media, Communication &

Networking Strategies

image: webtreats

by Sidneyeve Matrix

audio version of this presentation available:vimeo.com/channels/socnetculture

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SMfrom novelty to necessity

part of the lexicon of everyday life & business

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a collection of communication tools

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design & develop your business identity

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wrap a community around your company

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become a thought leader in your industry & increase your credibility

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add measurable value to your bottom lines

social media:conversations onlinepeople having

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the conversation has already started

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action item #1

grow bigger ears

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active listening

listening station& information aggregatorGoogle Reader + RSS feeds

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RSS feeds

really simplesyndication of

digital content

tracking social media buzz

unfettered real-timeconversation

SM user demographics

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digital nativesmillennials: 1977-1994

largestdemographicon socnets

35-44GenX: 1965-1976

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Tech Boom(ers)

half have asocmedia profile

three-quarters use Facebook

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brand reputation

online conversationis converted into & impacts

on Twitter, Facebook YouTube or public blog

Fortune 500

80%

100 largest firms in

source: 2009 University of Massachusetts Dartmouth

action item #2

claim your name

share economyP2P, B2C, & B2B

SM conversations take place within a

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connecting over content

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how we share SM content 45% 30%

source: Gigya Feb 2010 image: artcphoto

hierarchy of content sharingsocialnomics:

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bra

nd

de

vo

tio

n

2. found information/objects

3. original user-generated content

action item #3make some microcontent

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shareable digital assets

shareable

digital coupons

& promos

contentis King

context is Queen

if

then

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drive traffic to your websitelead generation

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dynamiccontentblog

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barriers to SM adoption

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#1 barrier to

SM adoption

45% lack of

skilled staff

action item #4outsourcing or internship

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collaboration

#2 barrier to SM adoption

40% difficulty of

measuring ROI

bottom linesSM impacts the

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design your

custom metrics

action item #5

define objectivesset criteria by which to

measure success of SM efforts

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snapshotyour starting points

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move the needlewith social media

drive sales

reduce costs

expand network

attract media attention

measure: relevancy

follower tracking

measure: impact

retweet frequency

grow network traffic

67%Are you more likely to buy since becoming a fan/follower?

said yes

source: iModerate Research Technologies 2010 image: freefotouk

increase sales

self-promote events, launches

get media coverage

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find reporters

timely responses to client issues

& P2P customer support

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raise satisfaction index

SER

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optimize

search engine results

"Link Juice"

increased

reachvisibilitycredibilityrelevancytransparency

SM communications platforms &

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Contents of this presentation including images have Creative Commons Attribution-Noncommercial-Share Alike 3.0 Licenses.

about the authorSidneyeve MatrixQueen's National Scholar & Assistant Professor, Film & Media, Queen's University, Canada. sidneyevematrix.comtwitter: @sidneyevesidneyeve@gmail.com

2010/sidneyevematrix