getting creative with the brain tumour charity’s annual report | transforming dry facts into...

Polly Newton PR and Media Manager | @pollyjnewton

Kat Allen Senior Graphic Designer | @kat_allen

problem ideas execute refine finaliseconcept

Visual research Testing PanicDesign

Design prototypes Infographics

Brainteasers

Design sketches Page order

Artworking

Photography

Rough content

Standardising features

Copywriting

Fact-gathering

Variety of topics

SLT feedback Proofreading

Proofreading

References

Amends

Amends

Amends

Amends

Amends

Amends

Amends

Supporter feedback

Colleague feedback

problem ideas execute refine finaliseconcept

Interactive

Practical

Sustainable outcome

Evidence of impact

Easy-to-read copy

Key facts

challenges

Number of different elements

Extremely tight timescales

Cutting down copyFinding a balance between function

and form

Meeting all requirements

Sourcing imagery

top tips

Strong concept

Small project team with right skills

Break down process into chunks

Don’t try to do everything at once

Be flexible

Dedicate exclusive blocks of time

Use what you have

Be bold

Polly Newton PR and Media Manager | @pollyjnewton

Kat Allen Senior Graphic Designer | @kat_allen

Thank you