get media ready: expert tips to get you ready for your next media interview
Post on 06-May-2015
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Copyright 2009 Communication Strategy Group 1
“I Didn’t Say THAT!”
Expert Secrets to Get Media Ready!
Who the heck is this guy?
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Let’s take a headcount…
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You’re a Rock Star!
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Bring it On!
What!?!
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No worries!
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Why am I here again?
You CAN take it with you!
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How do I get media attention?
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Editorial is not Advertising.
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Brandtelling (Brand + Storytelling)
Brandtelling uses brand stories.
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Copyright Communication Strategy Group & Brandtelling® 2008
Industry news, local angle, something only your know.
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Studies & Surveys.
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Thought Leadership.
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Ready?
Get Media Ready!
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• Get reporter info• Compose your thoughts• Call reporter back
The 15 Minute Rule
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Secret #1: An interview is not a conversation.
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Secret #2: You must know your core message.
Secret #3: You will be paraphrased.
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Secret #4: YOU are driving the story.
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Secret #5: No two reporters are alike.
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Secret #6: Each reporter wants something different.
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Secret #7: Reporters are busy & lazy.
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Secret #8: Reporters want news with a twist.
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Secret #9: Reporters want news with all the fixin’s.
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Secret #10: YOU are the expert, so keep it simple.
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Secret #11: Reporters’ deadlines really matter.
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Secret #12: Most people forget to use their notes.
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Secret #13: Reporters like it when you’re concrete.
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Secret #14: Picture words are more persuasive.
Secret #15: Sometimes you need to talk in code.
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Secret #16: “Off the record” isn’t.
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Secret #17: Freelancers may be your best friends.
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Secret #18: Picture = 1,000 words. Caption = Priceless.
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Secret #19: Your frame of reference is different.
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Secret #20: It’s OK to stop talking.
Questions?
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Free (and almost free)
PR Resourceshttp://services.GoCSG.com
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a strategic brand marketing agency
www.GoCSG.com
www.Brandtelling.com
Services.GoCSG.com
866-997-2424
agermain@gocsg.com
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