generation y and generational differences
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hhRMRMMultigenerational Awareness – The Impact Now and in the Future
Why generations matter.Roy MarkTotal HRM 07736 631834
the job you are likely to
be doing in ten years
time may not exist yet
hhRMRM
“Each generation is a new people.”
Alexis de Tocqueville 1805-1859
We have 3 generations working side by side and in the next 3
years will have 4; all responding differently to
varying management and communication styles
hhRMRM
‘Baby-Boomers’1943 – 63
Gen. X
1964 – 81
Gen. Y
1982 – 1996
‘Millennials’
1997 – 2222?
‘Idealist’ ‘Reactive’
‘Members’ ‘Adaptive?’
hhRMRM
Baby-Boomers (1943-1963)
hhRMRMBaby-Boomers (47-67 yr old)
– Ethos: hard work; loyalty; rewards – Organisational and careerist (ladder
climbers). – Define themselves by work
achievements and social status.– Often worked for only one or two
employers in their lifetime– Was largest generation in history -
35% of workforce – Defined by post-war optimism and
values– Family-orientated– Idealistic and altruistic.– Socially liberal; politically
conservative.– Chief goal is now comfortable
retirement
hhRMRM
Generation X (1964-1981)
hhRMRMGeneration X (29-46 yr old)
– Loyal (fixed) to a profession, but not necessarily to an employer.
– Impacted by the decline of traditional industry – Blurring of traditional boundaries (class, economic
mobility, etc).– Confident and independent, but concerned about
work-life balance.– End of Cold-War certainties.– Lack of clarity – at home (M/F role), work and in
the world.– Grew up during a time of strong political
leadership.– Largest group now in the workforce.– ‘Digital Converts’.
hhRMRM
Generation Y (1982-1996)
hhRMRMGen Y– characteristics (14–28 yr old)
– Connected …24/7– Blurred home/work boundaries
(known as ‘whole-you’ rather than ‘work-you’+’home-you’)
– Self-confident– Optimistic– Independent(?)– Bored by routine– Do not define themselves by job or
organisation but by their people network and lifestyle
– Entrepreneurial– Goal oriented– ‘Digital Natives’
hhRMRMGen. Y – Expectations and Aspirations
– Lots of Change, Challenge and Choice (work and play)
– Not committed to one organisation or necessarily one career
– Need a sense of purpose and meaning
– Access to mentors and other company champions
– Need to feel they can influence earnings
– Open social networks that embrace open / honest communication
– Solutions are often technology based
– Flexibility
– Motivational leadership– Career ‘brands’ which offer
creative/visionary future– Casual employee/manager relationship
(see managers as peers not superiors)– Coaching and mentoring (often)– Require frequent feedback– Opportunities for learning and
developing– Interesting work– On-going development and support– Facilitated and experiential learning – Face-face learning rather than e-
Learning (??)
hhRMRMUSA Dept Employment estimate that today's students will have 10-14 jobs by the
age of 38 Succession planning usually assumes a single employer!
hhRMRM
The top 10 in-demand jobs in 2010………
…. did not exist in 2004!
81
Young Engineers View on Future Service
82
How Gen Y learns best
0 10 20 30 40 50 60 70 80
Computer-based training
From my boss/ supervisor
Classroom style learning
Through social / informal settings
From my peers
When it's multi-sensory
Through mentoring / coaching
When it's fun
SOURCE: Bibb, S., Walker, S., James, J. (2008).
Do our primary learning
methods fit ?
83
Succession Planning Considerations
Generation ‘X’• Looking for a plan• Looking for a path• Looking for career direction
• Succession planning focused on;• Identifying talent• Replicating proven competence
sets• Operating within a relatively
stable business environment• Identifying and developing
talent from a retained and available talent pool
Generation ‘Y’• Give me a reason to stay (return)• Give me options and alternatives• Give me control of my career
• Succession planning will need to;• Address a constantly and rapidly
changing business and technical environment, with increased global competition
• An adaptive competency framework (what worked in the past may not in the future?)
• A demanding and more mobile workforce
84
Questions?
• How do we identify career paths for jobs that may not exist in 10 years or without knowing what they may be replaced by ?
• How do we ensure the Talent management process blends the needs of the ‘Y’ generations values with BAE’s needs, and ‘X’ Generation managers?
• Do we need to do anything different - yet?
Falling Desire for Jobswith Greater Responsibility
Source: Generation & Gender in the Workplace, An Issue Brief by Families and Work Institute
69%
41%
14%
60%54%
31%
15%
80%
Under 23 years old(Gen-Y in 2002)
23-37 years old(Gen-X in 2002)
38-57 years old(Boomers in 2002)
58 or more years old
1992
2002
Lower Alignment with the Organization
4539
32
4844
28
5752
35
6561
53
0
10
20
30
40
50
60
70
I really care about the fateof this organization
(agree)
I’m willing to put in effortbeyond that normallyexpected to help the
organization besuccessful (agree)
I find my values and theorganization’s are similar
(agree)
Y X Boomer Traditionalist
Source: The New Employee/Employer Equation, The Concours Group and Age Wave, 2004
In 2000, A Fairly “Young” World . . .
Under 5% 5% to 12.4% 12.5% to 20% Above 20%
Source: U.S. Census Bureau
Percent of Population Age 60+ in 2000
. . . Rapidly Aging by 2025
Source: U.S. Census Bureau
Under 5% 5% to 12.4% 12.5% to 20% Above 20%
Percent of Population Age 60+ in 2025
Change in UK Population 2000-2020
-0.9%
-2.1%
2.1%
3.1%
-0.7%
0.7%
-2.5%
0.3%
-4.0%
-3.0%
-2.0%
-1.0%
0.0%
1.0%
2.0%
3.0%
4.0%
0-15 16-25 26-35 36-45 46-55 56-65 66-70 70+
UK Changing Workforce PatternsUK Age Profile
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
0-15 16-25 26-35 36-45 46-55 56-65 66-70 70+
198020002020
Age Profile
1. Fewer younger workers entering work
2. Declining mid-career workers
3. Rapid growth in over 55’s
Contributory Factors (affecting skills retention)
1. A more mobile Generation Y population
2. Generation X early retirement aspiration
3. Decline of single employer/location roles
4. End of final salary pensions and benefits
5. Continuous job content re-invention
Education Work Leisure
0 10 20 30 40 50 60 70 80
Shifting the Old Work/Life Paradigm . . .
Age
Source: Demography is De$tiny, The Concours Group and Age Wave, 2003
Education Work Leisure
0 10 20 30 40 50 60 70Age
80
. . . To a “Cyclic” Life Paradigm
Source: Demography is De$tiny, The Concours Group and Age Wave, 2003
Education Work Leisure
0 10 20 30 40 50 60 70Age
80
. . . Evolving to a “Blended Lifestyle”
Source: Demography is De$tiny, The Concours Group and Age Wave, 2003
Cutting Back Has New Meaning: Cyclic Work
12%
39%
49%
Working full-time Working part-time Moving back and forthbetween working full-time
and not working
The most popular pattern for working after “retirement” is
not part-time, but moving back and forth between
periods of working and not working.
Source: The New Employee/Employer Equation, The Concours Group and Age Wave, 2004
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