gateway activity center - swot analysis
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Brakkeer LLn
Burn
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DDDuuuvvaalll RRRdd
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JJJJJJJJoooollllllllllyyyyyy
vvvvviiiiilllllllleeee
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Misss
ourii-
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icRRa
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VVVVVVVVVUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUU
VVUUUUUU
££££££££££££££££££££££££££
±0 0.25 0.5 0.75 1
Miles
Exxisting Rail Lines
Maajor Road Intersections
Raail Intersections
Citty of Austin Parks
Pootential Sites for Improvements
Haazardous Sites
CCrrreeks
WWaater/rr Ponds
110000 YeYY ar Flood Plain
Eddwards Aquifer Recharge Zone
GGaateway Activity CenterSTATE OF THE ACTIVITY CENTER | GATEWAY
67,578
91,364 91,148
115,010
145,11999
106,933,18118,71
0
20,000
40,000
60,000
80,000
100,000
120,000
140,000
160,000
1990 2000 2010 2020 2030
Projection Method 1
Projection Method 2
PO
PU
LA
TIO
N G
RO
WT
H
SC
EN
AR
IOS
0%
5%
10%
15%
20%
25%
<5 5-9 10-14 15-17 18-24 25-34 35-44 45-54 55-64 65-74 75-84 85
Popu
latio
n
Gateway Activity Center
Travis County
PE
AK
OF
YO
UN
G
WO
RK
FO
RC
E
Compared to Travis County the area’s population has
a strong representation of young professionals.
34%Single Family
55%Multifamily 5%
Duplex
6%Townhome
HO
US
ING
TY
PE
D
IVE
RS
ITY
Providing more housing choices will increase affordability allowing families to live closer to work and home while a community to develops within a highly active area
transforming a commercial business district to a mixed use urban community.
DIV
ER
SIT
Y O
F L
AN
D U
SE
, S
CO
RE
BE
LOW
0.5
0.11
0.47 0.44
0.00
0.05
0.10
0.15
0.20
0.25
0.30
0.35
0.40
0.45
0.50
1990 2000 2010
A very diverse center should score above 0.5 in the Simpon’s
Diversity Index. This index evaluates, in a 0 to 1 range, the
mixture of elements within a specific area,
and is often used in ecology to calculate
biodiversity.
NA
TH
AN
BR
IGM
ON
A
LA
N B
US
H
JU
LIO
CA
RR
ILLO
CO
LTO
N S
AN
DE
RS
L
AU
RE
N T
UT
TL
E
DATA SOURCES: CITY OF AUSTIN, CAPCOG, U.S. CENSUS BUREAU, TEXAS EDUCATION AGENCY.
PROJECTION: TEXAS CENTRAL STATE PLANE
DATUM: NAD 1983
Braker Ln
Burn
et R
d
Duval Rd
Metri
c Blvd
Jolly
ville
Rd
Schroeter Park
Balcones Community Park
QuarryLake
UV360
UV1
£183
±0 0.1 0.2 0.3 0.4 0.5Miles
Open Space
Undeveloped Land
City of Austin Parks
1/4 Mile to Park/OpenSpace/Undeveloped Land
FUTURE PARK PROXIMITY
Braker LLn
Burn
etRd
Duval Rd
Metri
c Blvd
UVVVUUUUUUUUUUUUUUUUUUUUUUUUU
UUVVUUUUUUUU
££££££
±±±±±0 0..11 0.2 0.33 0.4 0.5MMMiles
Single Family
Multi-family
Commercial
Offff ice
Industrial
Civic
Open Space
Undeveloped
Water
CURRENT LAND USE
0
2000
4000
6000
8000
10000
12000
14000
16000
1990 2000 2010
Commercial & Office
Industrial
Civic
The technology boom of the 1990s
increased overall job availability
for white collar workers without
undermining long term blue collar
employment.
Tota
l Are
a (A
cres
)
INC
RE
AS
E O
F J
OB
A
VA
ILA
BIL
ITY
INC
RE
AS
E O
F C
OM
ME
RC
IAL
A
ND
OF
FIC
E A
CT
IVIT
IES
Historically there has been a
low mix of land uses consisting
of commercial & industrial.
Residential areas have remained the
same while business activities have
increased.
Tota
l Are
a (A
cres
)
0
200
400
600
800
1000
1200
1400
1600
1800
1990 2000 2010
Commercial & Office
Industrial
Civic
Residential
Parmer Ln
UV1
§̈¦35
£183Austin City Limits
NEARBY SERVICES
±
School
Hospital
Fire Station
Police Station
PO
PU
LA
TIO
N G
RO
WT
HSLOTS OF OPEN SPACE
DIVERSE MIX OF INDUSTRIES
WELL CONNECTED
TRENGTHS
JJJollyy
ville
RdTEXISTING ENVIRONM. HAZARDS
NOT ENOUGH FUTURE HOUSING
LOW SERVICES TO BE A BARRIER TO DEVELOPMENT
HREATS
PE
AK
OF
YO
UN
GU
SIN
G T
YP
E
WLOW MIX OF LAND USES
SOME BUILDINGS AT END OF USEFUL LIFE
SEVERE LACK OF PARKS
EAKNESSES
HO
INC
RE
AS
E O
F J
OB
OLOTS OF SPACES FOR PARKS AND GREENBELTS
SOME BUILDINGS READY FOR IMPROVEMENTS
RAILS TO ATTRACT ACTIVITY
PPORTUNITIES
TL
E
AGGENCY.
PRROPROJECPROJECTROJECTOJECTPROJECPROJPROJECPROJECOJECTJECTECTOJECTPROJECTPROJECTROJOJEROJEJEJPPP EEEROROJECO ECECC IONIONIONIOIONOONONIIOONOONONNN S CENTRAL STATE PLANE: TEXAAS: TEXATET TETEXTTEX
DAATUM: NAAD 198 198198199898888199119833333
The Gateway Activity Center strives to be a set of complete
neighborhoods that carry Austin’s spirit forward as a
world-class city:
Robust, economically diverse, transit-oriented communities with distinctive amenities and
cultural resources.
VISION STATEMENT
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