garmin - take a peek inside!

History

Garmin was founded in 1989 by Gary Burrell and Dr. Min Kao with a handful of engineers

• Gary and Min worked together at Honeywell• Gar(y) + Min = Garmin

Company went public December 8, 2000• NASDAQ 500• Trade Symbol: GRMN

Hundreds of different products in multiple markets• Aviation• Marine• Outdoor• Wireless• Original Equipment

Manufacturing (OEM)

The Global Leader in PND

• #1 in PND market share worldwide*

• 4 million units sold worldwide in Q2 2010

• Gross profit increased 11.4%

*Canalys Research

Vertical Integration

Garmin• In-house design and

manufacturing, distribution, marketing, sales, customer support

• Control the entire process• Create jobs• Maintain comfortable inventory

Results• High levels of innovation, flexibility,

and responsiveness• Manage risk• Reduce cost• Higher growth and stability

Global Presence

5

Olathe, KS (Headquarters)

•Primary R&D Center

•Aviation Mfg. and Certification

•Sales, Distribution, and Support for the Americas

•2,566 associates

Shijr, Jhongli & LinKou, Taiwan

•Consumer Mfg.

•R&D

•Sales, Distribution, and Support for the Pacific Rim

•5,248 associates

Salem, OR

•Aviation R&D

•Aviation Mfg.

•222 associates

Chicago, IL Retail Store

•19 associates

UK Headquarters

•Sales and Support for Europe, Africa and Middle East

•215 associates

European Distribution

Barcelona, Spain•62 associates

Billdal, Sweden 27 associates

Brussels, Belgium•24 associates

Copenhagen, Denmark•40 associates

Graz, Austria•29 associates

Lisbon, Portugal•14 associates

Lohja, Finland•5 associates

Milan, Italy•60 associates

Munich, Germany•97 associates

Paris, France•71 associates

8,919 total associates

Research & Development

Calgary, Alberta•76 associates

Los Angeles, CA•7 associates

Minneapolis, MN•42 associates

Newport, OR•6 associates

San Francisco, CA•21 associates

Tempe, AZ•17 associates

Grand Cayman

(Parent Company)

•2 associates

Sydney, Australia

•Distribution

•44 associates

Beijing, China

•Sales & Support

•5 associates

Headquarters – Olathe, KS

Approximately 1M square feet of space supporting

• Administration• Primary R&D• Aviation manufacturing• Marketing• America’s customer

support• America’s product repair• Warehouse

Retail Stores

Chicago• Located on the “magnificent

Mile” at the corner of Erie and Michigan Avenue

• World’s first and only retail outlet dedicated to GPS navigation

• Enhance brand awareness and support existing retail partners

Taiwan• Second Garmin retail store

– opened in November 2007

• Located in Tainan, a city in southern Taiwan

• The parking place has become a gathering place for bikers

Markets We Serve

Aviation• General aviation GPS products• Communication, radar and autopilots• Revolutionary glass cockpits

Automotive / Mobile• PNDs• Mobile on and off board applications• OEM aftermarket and factory

Marine• Handhelds & chartplotters• Radar, sounders, autopilots, networks • OEM aftermarket and factory

Outdoor / Fitness• Personal GPS and fitness• Communication devices• Wireless tracking

Automotive / On the Road

Fastest growing market

#1 in North America and #2 in Europe

PND – Personal Navigation Device

Attributes• Bluetooth Hands free• MP3 Player• Text to speech• Real time traffic• Gas Prices• Weather• Movie Listings

Units• Nuvi• Zumo

Outdoor / On the Trail

Strong Market ShareApplications

• Hiking• Hunting• Camping• Geocaching• Dog Tracking

Attributes• Portable• Mapping• Tracking• Weather Wear resistant• Radio Communication

Units• eTrex • Oregon • Colorado• Rino• Astro

http://www8.garmin.com/astro/

Fitness / Onto Fitness

Strong Market ShareApplications

• Running• Cycling• Training

Attributes• Durable• Small• Share wirelessly• Cross-Train• Training Software• Fitness Community• Measure all types of data

• Cadence• Heart Rate• Foot Pod

Units• Forerunner & Edge

http://www8.garmin.com/buzz/fr50/

Marine / On the Water

Applications• Open water or inland lakes• Navigation• Fish finding• Weather• Autopilot

Attributes• Large Screens• Touch screens• Water resistant• Fixed or portable• 3D Mapping• Satellite imagery• Real-Time Weather• Radar• Sonar

Aviation / In the Air

Garmin’s oldest linePartnerships with industry leading aircraftApplications

• Autopilot• Navigation• Weather• Communication

Attributes• Fixed or portable• Weather• Terrain Avoidance• Synthetic Vision

Units• Integrated Systems

• G1000• Panel Mounts

• 430/530• Portables

• GPSMAP 496

Is this where I will be working?

Why such a perception?

•Boolen Algebra•Digital Gates

•Flip-flops•FPGAs/CPLDs

•Registers•Truth Tables

•Karnaugh map

•0s and 1s

My story of two friends

My work experienceSoftware Engineer at Stoecker and AssociatesMedical Devices industry June 1999 – December 2002  Worked on development of various image processing algorithms and neural networks for automated detection and diagnosis of skin cancer.Worked on medical software applications for Palm OS devices.

Hardware Engineering Design Intern at Adtran Telecommunications industry June 2002 – August 2002  Designed switching power supplies for DSL cards

Software Engineering Intern at Adtran June 2001 – August 2001  Wrote embedded firmware for DSL cards Wrote Windows based remote DSL card management software

Software/Hardware Engineering Intern at Anheuser-Busch Food & Beverages industry January 2000 – August 2000  Wrote brewery automation software Prorgammed/Set up PLCs

Why did I join Garmin?

What is a Garmin Design Engineer, Anyway?

LOTS OF RESPONSIBILITIES! ESSENTIAL FUNCTIONS:

•Design, debug, and test digital, analog and/or Radio Frequency (RF) Circuits  •Prepare or direct preparation of product layouts, detailed drawings and schematics •Direct and coordinate manufacture of prototypes •Plan and develop experimental test programs to verify compliance to all applicable regulations and quality guidelines •Analyze test data and reports to determine if the proposed design meets

functional and performance specifications

What is a Garmin Design Engineer, Anyway?

  •Coordinate with other functional teams during the life cycle of the product and be responsible for and require design modifications •Evaluate engineering test results for possible application to developments of other systems •Use of software tools and test equipment to formulate and test electronic designs •Support production facilities in the manufacture of products •Interface with the Test Engineers and factory personnel on the testing and production of the products •Perform cost/performance tradeoff analysis of different circuit options •Investigate the usage of the latest components and technologies •Complete documentation of the design in the required formats

NO PROBLEM!

What is a Garmin Design Engineer, Anyway?

 •Design, debug, and test digital, analog and/or Radio Frequency (RF) Circuits

This sounds like an Analog/RF/Digital Engineer

•Direct and coordinate manufacture of prototypes

This sounds like a Manufacturing Engineer

•Investigate the usage of the latest components and technologies

This sounds like a Research Position 

What is a Garmin Design Engineer, Anyway?

Life of a typical Garmin engineer

So what do I design?

Somewhere in SOP-004, we have a lot of meetings to decide what the next, best, awesome, super-cool, mega-fun GPS will be.

So what do I design?

OK – So we’ve met with management, marketing, sales, tech support, and some guy from our UK distributor.

We’ve been empowered, pow-wowed, synergized, and otherwise thunk outside the box.

We know what we’re going to build*!

Let’s get started…

Emails and the 12-hour advantage

Some things are always the same8:01a

BOMs, ECOs, and other TLAs

Paperwork? I didn’t agree to this!8:25a

I love new engineers!

Schematic CaptureAnytime:Anyday

Mumbling something about “Power consumption too high?!”

Bench WorkAnytime:Anyday

I have a fever, and the only cure is more copper

PCB LayoutAnytime:Anyday

Dan fixing the results of my “Bench Work”

Tech WorkAnytime:Anyday

Customers expect these things to work in a car?

Performance TestingEarly:Often

Traffic reception and FCC testing

Performance TestingEarly:Often

“Arh – do you have any fashion sense at all?”

Industrial DesignAnytime:Anyday

I can only draw orthogonal surfaces in isometric projections. These guys can do circles and stuff…

Industrial DesignAnytime:Anyday

“Solidworks says this PCB should fit!”

Mechanical DesignAnytime:Anyday

“Is this chip supposed to be rebooting constantly?”

Software: low levelYesterday:Lastweek

“What do you mean I’ve only got 32 MB of RAM? I designed this thing to use a 512 MB Cache!”

Software: high levelYesterday:Lastweek

Options Abound

Another great place for variety

11:29a - LUNCH!

When all else fails, seek out your ‘elders’

Expert Witness Help Crisis:30

If a boat from Taiwan carrying your displays is traveling at 13 MPH and a jet from Israel has your processors in its belly, when will you be able to commence your rev2 prototype builds?

Project PlanningTooLittle:TooLate

“I am thrilled that your CPU runs at 2GHZ, but why does it jam the satellite reception in my house?

Compliance Planning NeverThe:RightTime

“So when the unit gets to -5 Celsius, run a full multi-axis calibration”

Testing Always:NonStop

Cookout in the lab…

BreakTime 12:00p

A little distraction really helps concentration…

BreakTime 3:15p

“Yeah – about that feature…. Can you change the manual to just not mention it? It’s not going so well…

Technical Publications 2 days before MP

Best to be there, just in case the unforeseen happens to be seen.

Mass Production T-Minus:30Seconds

Whew – We’re done! Or are we?

Making Money Done:Finished?

“People still buy these things? And they’re trying to do what with it?!”

Tech Support Feb 15th, 2015

Thank Thank you!you!