gamification - a player centered design process

GamificationA Player-Centered Design Process

UX Architect

Local leader

…but I also like running, skiing and snowboarding, and cold cocktails on the warm sand

Stefan Ivanov

Our daily quests

Games Gamification

Player-centeredBartle’s types

Our daily quests

Games Gamification

Player-centeredBartle’s types

Senet

Myth Busters

• Games are for teenagers.

• Games are for teenagers.

• Games are for men.

• Games are for teenagers.

• Games are for men.

• Games are not work.

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What makes a game fun?

Goals, rules, feedback, voluntary participation

Unnecessary obstacles

Our daily quests

Games Gamification

Player-centeredBartle’s types

Boring stuff becomes fun

The icing on top

• High-stakes work

• Busywork

• Mental work

• Physical work

• Exploration

• Creative work

Work in games

Future Present

Our daily quests

Games Gamification

Player-centeredBartle’s types

Player vs. User

Missions and motivation

• Levels• Leaderboards• Quests• Showing progress• Badges• Discovering• Virality• Sharing experiences

Game mechanics

Monitor, measure and manage

Monitor

Measure Manage

Player personas

Player lifecycle

Rookie

Regular

Master

onboarding

habit-building

masteryteaching

challenge creation

Our daily quests

Games Gamification

Player-centeredBartle’s types

Bartle’s player types

Bartle’s player types

http://goo.gl/AuqZvv

fold.it

eventbrite

LinkedIn

zombies, run

Have a lovely conference

sivanov@infragistics.com

stefanivanovux