gamification - a player centered design process
TRANSCRIPT
GamificationA Player-Centered Design Process
UX Architect
Local leader
…but I also like running, skiing and snowboarding, and cold cocktails on the warm sand
Stefan Ivanov
Our daily quests
Games Gamification
Player-centeredBartle’s types
Our daily quests
Games Gamification
Player-centeredBartle’s types
Senet
Myth Busters
• Games are for teenagers.
• Games are for teenagers.
• Games are for men.
• Games are for teenagers.
• Games are for men.
• Games are not work.
zz
What makes a game fun?
Goals, rules, feedback, voluntary participation
Unnecessary obstacles
Our daily quests
Games Gamification
Player-centeredBartle’s types
Boring stuff becomes fun
The icing on top
• High-stakes work
• Busywork
• Mental work
• Physical work
• Exploration
• Creative work
Work in games
Future Present
Our daily quests
Games Gamification
Player-centeredBartle’s types
Player vs. User
Missions and motivation
• Levels• Leaderboards• Quests• Showing progress• Badges• Discovering• Virality• Sharing experiences
Game mechanics
Monitor, measure and manage
Monitor
Measure Manage
Player personas
Player lifecycle
Rookie
Regular
Master
onboarding
habit-building
masteryteaching
challenge creation
Our daily quests
Games Gamification
Player-centeredBartle’s types
Bartle’s player types
fold.it
eventbrite
zombies, run
