gamechangers: the courage to create the future

GAMECHANGERSAtos Medicalwith Prof. Peter Fisk, @geniusworkstheGeniusWorks.com

THE COURAGE TO CREATE THE FUTURE

ChangingWorlds

Disruptiveinnovators

CourageousLeaders

ChangingWorlds

We live in an incredible time

We live in an incredible time

Virtual world becomes real

Magic Leap’s cinematic VR

Sophia is the new Saudi

Ava’s artificial winery

Platforms take you to new markets

China’s Ofo bike sharing

Driverless in Singapore

Unlimited executive jets

The world’s biggest sports event

Ouarzazate Solar Farm

OneWeb’s global internet for all

Anything is possible

Tectonic shifts

DevelopingSmall

DevelopedBig

ProfitVolume

ConsumerPull

Individual

BusinessPush

Average

ImaginationCapabilityTalentExperience

ExponentialImprovement

Exponential growth

FingernailNotebook

Hand

House

Earth

3 folds

Thicknessof folder

paper

7 folds 10 folds 17 folds 30 folds

Exponential growth

Exponential growth

Anything is possible

Tesla is now bigger than Ford

Xiaomi, the new AppleHyperloop redefines travel

SpaceX redefines space travel

Battery-powered, 3D-printed, $5m

ChangingWorlds

Disruptiveinnovators

Time to think differently

EMOTIONAL

INTUITIVE

CONNECTED

RATIONAL

ANALYTICAL

FOCUSED

INTELLIGENT + IMAGINATIVE

Disruptive TechnologiesMobile internet

3D printing and materials

Cloud and IOT

AI and augnentation

Robotics

Genetics and nanotech

Blockchain and platforms

Disruptive Technologies Gartner’s hype cycle

Economics and Politics

Economic shifts

New middle classes

Connectedness

Global and local

Education and skills

Low interest, high debt

Networks and tribes

Economics and Politics Global Opportunity & Risk Map

Social and Wellness

Population growth

Ageing

Progress and inequality

Cities

Truth and trust

Migration

Health and wellness

Moonshot thinking

Why be 10% better?

When you could be 10x better?

es

1. 23 & Me2. Aravind3. Editas4. Genentech5. Intuitive Surgical6. NarayanaHosp7. Organova8. PatientsLikeMe9. Scanadu10. Second Sight

1. Amazon2. Aussie Farmers3. Etsy4. Farfetch5. Le Pain Quotidien6. Pinterest7. Positive Luxury8. Rackuten Ichiba9. Trader Joe’s10. Zappos

1. Apple2. Beauty’in3. DJI4. Go Pro5. Lego6. Method7. Natura8. Nike+9. Oculus Rift10. Renova

1. Alibaba2. ARM3. Bharti Airtel4. GE5. Google X6. OneWeb7. Raspberry Pi8. Samsung9. Slack10. Xiaomi

1. Aeromobil2. Air Asia3. Airbnb4. CitizenM5. Emirates6. Kulula7. RedBus8. Uber9. Virgin Galactic10. Zipcars

1. 3DHubs2. Corning3. DP World4. Dyson5. Embraer6. Local Motors7. Space X8. Syngenta9. Tata10. Tesla

1. Brewdog2. GrameenDanone3. Graze4. Juan Valdez 5. LA Organic6. Moa Beer7. Modern Meadow8. Nespresso9. Yeni Reki10. Zespri

1. Ashmei2. 1Atelier3. Desigual4. Jonny Cupcake5. Inditex6. Patagonia7. Rapha8. Shang Xai9. Threadless10. Tom’s

1. Aspiration2. Fidor3. First National4. Moven5. M-Pesa6. Robinhood7. Square8. TransferWise9. Umpqau10. Zidisha

1. Al Jazeera2. Buzzfeed3. Netflix4. Pledge Music5. Red Bull6. RiotGames7. Snap8. Ushahida9. ViceMedia10.WeChat

futureproduct futurefashion futurefood

futurehealth futuretech futuremakersfuturebank

futuretravel

N/S American brands European brands African/Arab brands Asia/Pacific brands

futuremedia

1. Ashoka2. AzuriTech3. GraalBio4. IBM Watson5. IDEO6. Kickstarter7. Li & Fung8. Live Nation9. Salesforce10. Y Combinator

1. Bitcoin2. Bhutan3. City FC4. The Elders5. FanDuel6. ParkRun7. Michelle Phen8. Planetary Res9. Udacity10. You

futureservice futurebrands

© Peter Fisk 2016peterfisk@peterfisk.com

www.theGeniusWorks.com

futurestore

audacious

networked

intelligent

collaborative

Change

Whyenabling

Nespresso

Nespresso

Tesla Motors

Tesla Motors

Healthcare

Healthcare

CustomerBusiness

1. Rethink purpose

CVS Health … Reinventing the pharmacy

!© Peter Fisk 2015More details in the new “Gamechangers” book

2. Rethink innovation

Catapult … better performance

Catapult … the new sports coach

Make and

distribute

business model

eg CocaCola

Microsoft

Spectrum retail

business model

eg Amazon

Marks & Spencer

Make and

sell direct

business model

eg BMW, HSBC

Niche retail

business model

eg ToysRUs, Wiggle

License to make

business model

eg ARM,

Ed Hardy

Curated retail

business model

eg Fab,

Positive Luxury

Membership

club

business model

eg Costco,

Quintessentially

Crowdfunded

ventures

business model

eg Kickstarter,

Zidisha

Opensourced

community

business model

eg RedHat,

MySQL

Subscription

payment

business model

eg FT.com,

Graze

Buyer and seller

marketplace

business model

eg Etsy, NYSE

Micro payments

business model

eg Flattr

Grameen Danone

Collaborative

consumption

business model

eg Buzzcar,

Regus

Regular

Replacement

business model

eg Gillette,

Nespresso

Branded

Consortia

business model

eg Cisco, Spar

Advertising or

Sponsorship

business model

eg Google,

Metro Newspapers

Listed or

Promoted

business model

eg Monster

Linkedin

Network builders

business model

eg Hotmail,

Twitter

Demand

then Made

business model

eg ZaoZao,

Threadless

Auction retail

business model

eg eBay,

Sotheby

Knowledge

and time

business model

eg McKinsey,

Harvard

Franchised retail

business model

eg McDonalds,

Subway

Certification and

endorsement

business model

eg ISO,

Verisign

Remainder retail

business model

Eg Saks,

Vente Privee

Multulevel

marketing

business model

eg Tupperware,

Natura

Group buying

business model

eg Groupon,

Huddlebuy

Reverse auction

business model

eg Priceline

Freemarkets

Shared rental

business model

eg Zilok, Hilton

Tradeable

currency

business model

eg Bitcoin

Air Miles

Freemium

pay within

business model

eg Angry Bird,

Coursera

Transaction

facilitator

business model

eg Paypal, Visa

Pay as you go

business model

eg AzuriTech

Techshop

Dynamic

pricing

business model

eg Expedia,

Uber

Reputation

builders

business model

eg Tripadvisor,

PaywithaTweet

Customer data

business model

eg Facebook,

23andMe

Non-profit

business

business model

eg Oxfam

Wikipedia

Maker models Channel models Crowd models Payment models Exchange models Asset models

© Peter Fisk 2015More details in the new “Gamechangers” book

3. Rethink business models

23andMe

+genius

23andMe

Segment

Motivation

Key benefit

Value proposition

Segment

Motivation

Key benefit

Value proposition

Segment

Motivation

Key benefit

Value proposition

© Peter Fisk 2015More details in the new “Gamechangers” book

4. Rethink propositions

The vital importance of iron to the human body

Improving the return on investmentof your healthcare

Improving the lives of patients with chronic diseases

Ferinject Iron

Re-eenergising your life, escaping the burden of fatigue

Products

Ad

ded

val

ue

Added relevance

Services

Experience

PurchaseExperience

Usageexperience

EnablingExperience

5. Rethink Experiences

5. Rethink ExperiencesZoom+ Clinics

!© Peter Fisk 2015More details in the new “Gamechangers” book

6. Rethink relationships

+genius

ChangingWorlds

Disruptiveinnovators

CourageousLeaders

What is great leadership?

Command Control Connect

Catalyse Communicate Coach

What do leaders do?

Command Control

ConnectCatalyse

Communicate

Coach

Jeff Bezoson leadership

Jeff Bezos on leadership

Fixed mindset is sustaining … it doesn’t like change.It seeks perfection, focused and reactive, tactical and analytical, process and

efficiency-focused, detailed and deliberate, fear mistakes, seek perfection and to optimise performance within the status quo.

Growth mindset is disruptive … it loves change.It seeks opportunities, visionary and proactive, strategic and intuitive, market and consumer-focused, fast and agile, collaborative and empowering, see failure as an

adventure, and innovation as a route to future growth.

Jack Maon leadership

Jack Ma on leadership

Acting with speed and agility

Connecting ideas and

people

Passion to make life

better

Having an audacious

attitude

Shaping your own

vision

Making sense of change

Persisting to make it happen

© Peter Fisk 2014Gamechangers.pro

Elon Musk on leadership

Draw your life … a line from birth to death

What will you do?

Be your best self everyday

“You can’t connect the dots looking forward. You can only connect them looking backward …

So you have to trust that the dots will somehow connect in your future”

+genius

theGeniusWorks.com