future factors - provocations on how connected tech will shape our future
Post on 12-Aug-2015
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@wearesocialsg • 1 We Are Social
FUTURE FACTORS 2014 WE ARE SOCIAL’S PROVOCATIONS ON HOW CONNECTED TECH WILL SHAPE OUR FUTURE
we are social
SIMON KEMP • WE ARE SOCIAL • MARCH 2014
@wearesocialsg • 8 We Are Social
THE INTERNET IS NOW MORE ABOUT FACILITATION THAN AN END DESTINATION
@wearesocialsg • 9 We Are Social
THIS HAS ALREADY BEGUN…
OUR MOBILES PROBABLY SPEND MORE TIME ON THE INTERNET
THAN WE DO…
…AND IT’S LIKELY MANY OF OUR OTHER
‘DEVICES’ WILL SOON DO THE SAME…
ALWAYS-ON & CONNECTED
THE INTERNET OF THINGS
…SO WHY NOT CONNECT YOUR BODY
TO THE INTERNET AS WELL?
WEARABLE TECHNOLOGY
@wearesocialsg • 10 We Are Social
HOW CAN WE USE CONNECTIVITY TO ADD DISTINCT VALUE TO PEOPLE’S LIVES?
@wearesocialsg • 11 We Are Social
PLAN & DESIGN DIGITAL EXPERIENCES FOR USEFULNESS, NOT FOR MERE DISTRACTION
@wearesocialsg • 14 We Are Social
A CHANGING PARADIGM: FROM EFFICIENT REPETITION TO EFFECTIVE ENGAGEMENT
@wearesocialsg • 15 We Are Social
CONTENT RABBIT WARRENS: MULTI-LAYERED EXPERIENCES ACROSS MANY PLATFORMS
@wearesocialsg • 17 We Are Social
INVOLVE THE AUDIENCE AS PROTAGONISTS, NOT MERELY PASSIVE SPECTATORS
@wearesocialsg • 18 We Are Social
BRANDS AS THE MODERN-DAY ‘MEDICI’: CHAMPIONS OF TRULY AMAZING CONTENT
$!
@wearesocialsg • 19 We Are Social
~ NOAH BRIER
“ RED BULL IS A MEDIA COMPANY
THAT MAKES MONEY BY SELLING DRINKS
INSTEAD OF ADS.
@wearesocialsg • 20 We Are Social
STOP ADVERTISING YOUR PRODUCTS, AND START ‘PRODUCTISING’ YOUR ADVERTS
@wearesocialsg • 22 We Are Social
THE CHOICE TO IGNORE, MOVE ON, OR SHARE IS ONLY A MOUSE MOVEMENT AWAY
@wearesocialsg • 27 We Are Social
EXPLORE NEW BUSINESS MODELS, E.G. ‘FREEMIUM’ AND ‘IN-BRAND PURCHASES’
@wearesocialsg • 28 We Are Social
INVEST MORE IN CREATING PRODUCTS AND SERVICES THAT ARE WORTH TALKING ABOUT
@wearesocialsg • 30 We Are Social
ORGANISATIONS MUST START USING BIG DATA, AND STOP MERELY TALKING ABOUT IT
@wearesocialsg • 31 We Are Social
THE CONNECTIONS BETWEEN DATA MATTER MORE THAN THE INDIVIDUAL DATA POINTS
@wearesocialsg • 32 We Are Social
OUR FOCUS SHOULD SHIFT FROM BROAD DATA GATHERING TO DEEP DATA ANALYSIS
@wearesocialsg • 33 We Are Social
WHAT CAN SOCIAL LISTENING TELL US?
THE THINGS PEOPLE LOVE, AND WHY (OR WHY NOT)
THE RATIONALE THEY OFFER FOR THE
CHOICES THEY MAKE
HEARTS MINDS THE THINGS THEY
ACTUALLY DO: WHAT, WHERE, WHEN, HOW
BEHAVIOUR
@wearesocialsg • 34 We Are Social
MAKING THINGS PEOPLE WANT
MAKING PEOPLE
WANT THINGS
VS
~ JOHN WILLSHIRE • @WILLSH!
@wearesocialsg • 36 We Are Social
INVEST AS MUCH IN THE INTERPRETATION OF DATA AS YOU DO IN COLLECTING IT
@wearesocialsg • 39 We Are Social
WE MUST MOVE FROM ENGAGEMENT AS ATTENTION, TO INTEREST, DESIRE & ACTION
VS!
@wearesocialsg • 40 We Are Social
CYCLICAL ATTRIBUTION
HOW DID PEOPLE FIRST FIND OUT
ABOUT THE BRAND?
WHAT TRIGGERS VALUE-GENERATING
ACTIONS?
INTRODUCTION CONVERSION HOW MANY OTHER
PEOPLE DO ACTIONS INVOLVE AND INFLUENCE?
AMPLIFICATION
@wearesocialsg • 43 We Are Social
CONNECTED BODY MONITORS THAT HELP US UNDERSTAND OUR HEALTH AND FITNESS
@wearesocialsg • 45 We Are Social
SOCIAL MEDIA FACILITATING BLOOD AND ORGAN DONATION, AND ‘CLINICAL’ TRIALS
@wearesocialsg • 46 We Are Social
ANALYSIS OF SOCIAL ‘BIG DATA’ PREDICTS AND IDENTIFIES THE SPREAD OF DISEASE
@wearesocialsg • 47 We Are Social
CONNECTED TECHNOLOGIES MAKE DISEASE PREVENTION EASIER AND MORE EFFECTIVE
@wearesocialsg • 48 We Are Social
HOW CAN BRANDS USE CONNECTED TECH TO HELP BUILD A HEALTHIER SOCIETY?
@wearesocialsg • 50 We Are Social
PEOPLE ARE INCREASINGLY WORRIED ABOUT THE LEGACY OF THEIR DIGITAL FOOTPRINTS
@wearesocialsg • 54 We Are Social
A ‘LITTLE SISTER’ APPROACH TO COUNTER INVASIVE BIG BROTHER PHENOMENA
@wearesocialsg • 56 We Are Social
A ‘LIFE OPERATING SYSTEM’: SIGN-IN ON A FAMILIAR ECOSYSTEM ACROSS ALL DEVICES
@wearesocialsg • 58 We Are Social
PERSONAL DATA BECOMES A RESOURCE THAT WE LICENSE FOR A FEE – A ‘DATA BANK’
$!
@wearesocialsg • 61 We Are Social
THE POWER OF ‘NETWORK KNOWLEDGE’ AND THE RISE OF DISCOVERY ENGINES
@wearesocialsg • 65 We Are Social
P2P COLLABORATIVE CONSUMPTION
SHARE AND BORROW A VARIETY OF ITEMS WITH
NEIGHBOURS AND FRIENDS IN YOUR AREA
A COMMUNITY MARKET-PLACE FOR OFFERING AND FINDING UNIQUE ACCOMMODATION
NEIGHBORGOODS AIRBNB SHARE AND FIND FREE
CAR RIDES WITH PEOPLE IN YOUR AREA
CARPOOLING
@wearesocialsg • 66 We Are Social
BRANDS HARNESS VALUE THROUGH SHARED ACCESS, NOT JUST FROM ONE-OFF SALES
@wearesocialsg • 67 We Are Social
DESIGN AND BUILD FOR LONGER-TERM, SHARABLE VALUE, NOT SHORT-TERM SALES
@wearesocialsg • 69 We Are Social
THE FORM AND FUNCTION OF MONEY IS CHANGING IN THE CONNECTED ECONOMY
@wearesocialsg • 73 We Are Social
MONEY COULD BE REPLACED ALTOGETHER BY NEW BARTER FOR THE CONNECTED AGE
@wearesocialsg • 74 We Are Social
REDEFINE WHAT SUCCESS MEANS: ACCUMULATION OF WEALTH vs. REAL VALUE
@wearesocialsg • 75 We Are Social
EXPLORE ALTERNATIVE APPROACHES TO DELIVERING ENDURING VALUE EXCHANGE
@wearesocialsg • 76 We Are Social
WE ARE SOCIAL’S 10 PROVOCATIONS
1 FROM DESTINATION TO FUNCTION 2 THE EVOLUTION OF BRAND CONTENT
3 AN END TO EGOCENTRIC INTERRUPTION 4 FROM LISTENING TO LEARNING 5 MEANINGFUL MEASUREMENT
6 CONNECTED WELLBEING 7 DIGITAL DECAY
8 DATA AS INDIVIDUAL VALUE 9 NETWORKED ECONOMIES
10 CURRENCIES FOR A CONNECTED AGE
wearesocial.sg • @wearesocialsg • 250 We Are Social
FIND OUT MORE AT WEARESOCIAL.SG
Making Friends & Influencing People • 45 We Are Social
WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY.
WE HELP BRANDS TO LISTEN TO, UNDERSTAND, AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA.
WE’RE ALREADY HELPING MANY OF THE WORLD’S TOP BRANDS, INCLUDING ADIDAS, UNILEVER,
DIAGEO, NESTLÉ, HEINZ, AND LVMH.
IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU TOO, CALL US ON +65 6423 1051, OR EMAIL
US AT SAYHELLO@WEARESOCIAL.SG.
FIND OUT MORE AT WEARESOCIAL.SG.
Making Friends & Influencing People • 46 We Are Social
WE ARE SOCIAL SINGAPORE
SIMON KEMP, MANAGING DIRECTOR
@WEARESOCIALSG
SAYHELLO@WEARESOCIAL.SG
+65 6423 1051
HTTP://WEARESOCIAL.SG
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