fundamentals of premum plugin development

Fundamentals of WordPress Premium Plugin Development

Regan Khadgi(Lead WordPress Plugin Developer- AccessPress Themes)

(Cofounder – WP Happy Coders)

Why Premium Plugin Development ?• Way of Exponential Income

Generation• More Number of Plugins =

More Monthly Average Sales

• Relief from Clients Projects dependency

• Proper Investment of your time for future earnings

So how to start ?

Development Procedure1. Generalize a seed

2. Feature Listing

3. Premium and Free Competitors Listing

4. Finalize a Plugin Development approach

5. Development

Generalize a seed• Any idea small or big

• Should make sense in terms of WordPress

• 30% of your Plugin Development

Feature Listing Generalize all the features to wrap your plugin idea as much as

possible

Both Programming and Designing point of view

Plugin’s sales point of view

50% of your Plugin Development

Free and Premium Competitors• WordPress Saturation Level

• Take your competitors as your inspiration

• Don’t replicate competitors

• Check comments, reviews and support forum to know missing features ;)

Finalize a Plugin Development Approach

Fremium Free version and then Premium Version with more Features

Traffic generation from free plugin downloaders

Needs less marketing

Based on conversion rate

Avoid making a placeholder

Premium Direct development of premium plugin without minimized

free version Requires higher scale of marketing Examples:

Development Scalable

Flexible enough to customize through Action and Filters

Start from Premium Version

Choose a Market Place

Sell from own site

Pros 100% revenue collection

Independent decision over product pricing and license��

Independent refund policy

Cons Less traffic generation

Need Skilled marketing strategy

Requires own support system

Requires own payment system

Sell From Popular Market Place Codecanyon: https://codecanyon.net

Mojo Market Place: http://www.mojomarketplace.com/

Codester: https://www.codester.com/

Pros High traffic generation

Requires less marketing

Pre available Support System

Pre available Payment System

Cons High Sales Commission rate upto 50%

International tax deduction

Dependent product pricing and product license

Dependent refund policy

Any Selling Strategies ?

Good Demo & Proper Plugin Description

• Directly Proportional to plugin sales

• Sales page with combination of both visual image,graphics and text to describe features

• Demo as exposing as possible

• Backend Demo

Upgrade to PRO• Upgrade to PRO section in your Free

plugin

• Nice and Non Irritating graphics describing the PRO version features

• Keep in sidebar

Proper DocumentationA good documentation = Less support enquiries

Less support enquiries = Less support burden

Less support burden = More time for new plugin development

More time for new plugin development = More number of plugins

More number of plugins = More avereage monthly sales

Regular UpdatesFree and Premium version updated regularly

Listen to your buyers/plugin users – New ideas and feature generators

Try to include requested features in new updates

Top Notch Support 24 hour or less support turnaround time Happy Customers = Good Plugin Reviews Potential customers Quick Fix

Nice collection of theories but any Testimonials from Neighborhood ?

Nice Success Story but What if ?

Plugin doesn’t perform good sales or doesn’t get a sale at all ?

Study Competitors and generalize missing features

Try different market place

Try to do some social media marketing

I got few sales at beginning but not increasing

Try to release a major update with major new features

Enhance Free Version

Study market more and work on new plugin

Conclusion• Fundamentals that I followed

• Not compulsary but will save your time

• Lets trust WordPress

• With inspiration start your own premium plugin development from today

Found Useful?Good to know

• Inspire others

• Grow together

• (Don’t forget to) - Give back to the community

- “I am because We are “

Thank you!

Have Any Questions, Suggestions or Feedbacks?

Email: regan.khadgi1@gmail.com