fundamentals of premum plugin development
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Fundamentals of WordPress Premium Plugin Development
Regan Khadgi(Lead WordPress Plugin Developer- AccessPress Themes)
(Cofounder – WP Happy Coders)
Why Premium Plugin Development ?• Way of Exponential Income
Generation• More Number of Plugins =
More Monthly Average Sales
• Relief from Clients Projects dependency
• Proper Investment of your time for future earnings
So how to start ?
Development Procedure1. Generalize a seed
2. Feature Listing
3. Premium and Free Competitors Listing
4. Finalize a Plugin Development approach
5. Development
Generalize a seed• Any idea small or big
• Should make sense in terms of WordPress
• 30% of your Plugin Development
Feature Listing Generalize all the features to wrap your plugin idea as much as
possible
Both Programming and Designing point of view
Plugin’s sales point of view
50% of your Plugin Development
Free and Premium Competitors• WordPress Saturation Level
• Take your competitors as your inspiration
• Don’t replicate competitors
• Check comments, reviews and support forum to know missing features ;)
Finalize a Plugin Development Approach
Fremium Free version and then Premium Version with more Features
Traffic generation from free plugin downloaders
Needs less marketing
Based on conversion rate
Avoid making a placeholder
Premium Direct development of premium plugin without minimized
free version Requires higher scale of marketing Examples:
Development Scalable
Flexible enough to customize through Action and Filters
Start from Premium Version
Choose a Market Place
Sell from own site
Pros 100% revenue collection
Independent decision over product pricing and license��
Independent refund policy
Cons Less traffic generation
Need Skilled marketing strategy
Requires own support system
Requires own payment system
Sell From Popular Market Place Codecanyon: https://codecanyon.net
Mojo Market Place: http://www.mojomarketplace.com/
Codester: https://www.codester.com/
Pros High traffic generation
Requires less marketing
Pre available Support System
Pre available Payment System
Cons High Sales Commission rate upto 50%
International tax deduction
Dependent product pricing and product license
Dependent refund policy
Any Selling Strategies ?
Good Demo & Proper Plugin Description
• Directly Proportional to plugin sales
• Sales page with combination of both visual image,graphics and text to describe features
• Demo as exposing as possible
• Backend Demo
Upgrade to PRO• Upgrade to PRO section in your Free
plugin
• Nice and Non Irritating graphics describing the PRO version features
• Keep in sidebar
Proper DocumentationA good documentation = Less support enquiries
Less support enquiries = Less support burden
Less support burden = More time for new plugin development
More time for new plugin development = More number of plugins
More number of plugins = More avereage monthly sales
Regular UpdatesFree and Premium version updated regularly
Listen to your buyers/plugin users – New ideas and feature generators
Try to include requested features in new updates
Top Notch Support 24 hour or less support turnaround time Happy Customers = Good Plugin Reviews Potential customers Quick Fix
Nice collection of theories but any Testimonials from Neighborhood ?
Nice Success Story but What if ?
Plugin doesn’t perform good sales or doesn’t get a sale at all ?
Study Competitors and generalize missing features
Try different market place
Try to do some social media marketing
I got few sales at beginning but not increasing
Try to release a major update with major new features
Enhance Free Version
Study market more and work on new plugin
Conclusion• Fundamentals that I followed
• Not compulsary but will save your time
• Lets trust WordPress
• With inspiration start your own premium plugin development from today
Found Useful?Good to know
• Inspire others
• Grow together
• (Don’t forget to) - Give back to the community
- “I am because We are “
