fullsix fullsights march 2014

FULL SIGHTS

march_14

MONTHLY DIGITAL KNOCKOUTS FullSIX’s team wants to share with you every month a selection of the most relevant content on digital media

created to inspire and spread

*la comunicación digital es líquida por lo que el contenido de una categoría puede ser también relevante en otras

01 Data

stats, data, infographics,…

02 User Experience

interfaces, usability, interaction…

03 Digital Tech digital signage, gadgets, instalations,…

04 Advertainment

advergaming, brand experiences, outdoor,…

05 Mobile

AR, apps, augmented TV, wearable tech...

06 Storytelling short stories, films, video, animation...

07 Social Ideas  content, conversation, platforms…

08 Knowledge

book, talks, conferences, events…

09 Art 

design, illustration, photo, motion graphics…

10 Cutting Edge 

inspiration, cool ideas, new media…

01 Data

Have you analyzed the impact of the

virtual currencies in your online shop?

*

Millennials believe they'll live a bank-free existence in the future and the way they access money

and pay will be completely different

02 User Experience

Pizza Hut - Interactive Concept Table Interactive table prototype that allows clients to create and

order their pizza while being entertained in their waiting

Digital can improve in store digital

experience for users

*

Project Tango Mobile device prototype that will allow users to

create 3D maps of any indoor spaces in real time

03 Digital Tech

Your mobile will know where to find any

product in a supermarket

*

Duracell - Moments of Warmth Interactive installation in a bus stop that helps users to get warm,

encouraging them to work together to activate a heater

04 Advertainment

Utility and emotional connection or

advertising? Choose wisely

*

05 Mobile

Android Wear Google unveils it’s operating system for wearable

devices starting with the smart watches

Users are digital, brands and

marketeers should be as well

*

06 Storytelling

The Mayhew Animal Home - Unloved A bouncer, a referee and a charity worker,

three different people having a bad day

Could you exalt product benefits in an

emotional way?

*

07 Social Ideas

Manchester United y Google - Front Row Thanks to Google+ Hangouts, Manchester’s fans living outside

UK were able to support their team like being on the stadium

Let you marketing campaigns work for your users and they will never forget it

*

08 Knowledge

Normcore A trend based in not following trends, choosing your outfit

as you want and avoiding being part of a defined group

I’s not about what you say, It’s about

what they understand

*

09 Art

Kim Keever Drops paint into fish tanks, obtaining

incredible shapes and colors

Brands compete in attention, among

others, with artists, ¿is our message better?

*

10 Cutting Edge

Tickle will generate a phantom phone call when you touch your phone in a defined manner helping you get out of awkward situations

*Mobile is the king and

every day new functionalities arise

reconnecting brands and peopleWe are the leading independent marketing communications group in Europe with a 62 people team in Spain. We offer in

house strategy, creative and tech services to help brands reconnect with their users and leave them a big smile .

Javier Gómez de Quero del Castillo Managing Director

FullSIX !91 298 27 30 663 04 94 60

javier.quero@fullsix.com @jgomezdequero !

www.fullsix.es Bueso Pineda 12, 28043 Madrid

LET’S TALK ABOUT WHAT YOUR BRAND SHOULD DO TODAY?

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digital experience ►

social media ►