fullsix fullsights august 2014

FULL SIGHTS

august_14

MONTHLY DIGITAL KNOCKOUTS Fullsix’s team gathers a special selection of content, the most impactful Digital actions , thought to be inspiring and shared

01 Data

estudios, estadísticas, infografías,…

02 User Experience

interfaces, usabilidad, interacción…

03 Digital Tech

digital signage, gadgets, instalaciones,…

04 Advertainment

advergaming, brand experiences, outdoor,…

05 Mobile

AR, apps, augmented TV, wearable tech...

06 Storytelling short stories, films, video, animation...

07 Social Ideas 

contenido, conversación, plataformas…

08 Knowledge

libros, conferencias, eventos, publicaciones,…

09 Art 

diseño, ilustración, foto, motion graphics…

10 Cutting Edge 

inspiración, cool ideas, nuevos medios…

* digital communication is liquid which means that the content of a category might also be relevant in others

01 Data

Invest more on being - positively - talked

about, and less on being the one that talks

*

93% of Millennials have bought a product or service after hearing the opinions of their relatives or friends. 89% are

more likely to trust in these opinions than brand's statements

02 User Experience

NAIL Communications - Unskippable Preroll If you click on -skip ad- the puppy will die" an effective trick

to get a 26% views ratio on Youtube (vs traditional 6% ratio)

Create adhoc creative works for YouTube or re-use your TV ad and

no one will watch it

*

Wokker - Drone-vertising Use drones to broadcast your message

to workers in Russian buildings

Today, technology can help to

choose the right moment and place

*

03 Digital Tech

04 Advertainment

Nike - House of Mamba Basket Court with LED for Nike Rise (reality show to choose the

best basketball players) that reproduces Kobe Bryant paces

Show real interest in your clients and maybe they will do the same

for your brand

*

05 Mobile

Ralph Lauren - Polo Tech One of the biggest American retailers will monitor ball boys/girls

physical condition during the US Open by wearing their "Polo Tech"

Digital is much more than a

platform to share your message

*

06 Storytelling

Johnnie Walker - The Gentleman’s Wager Jude Law and Giancarlo Giannini in a short film that ends with a link

to MrPorter.com where you can buy the main characters clothes

Show that your product fits perfectly in

your clients' lifestyle and they will buy

*

07 Social Ideas

Intermarché - Inglorious Fruits and Vegetables Sells all those fruits and vegetables that do not pass the standard size or images requirements at a 30% discount on the actual prize

Participate in the conversation that is interesting for

your clients

*

08 Knowledge

Funders and Founders - Aha Moments For Entrepreneurs Infography where you will discover how the "Aha" arose through different

entrepreneurs such as Steve Jobs or Nick Woodman, GoPro's founder

Have you ever thought about sharing

your brand stories in social media?

*

09 Art

Macrofilm - The Museum of The History of Polish Jews Multimedia installation based in videomapping that

manages the access to the content through RFID chip cards

RFID chips allow interactions with a

reduced cost

*

Pavlok - Wristband New wearable device that helps you achieve your goals (personal

or sports goals) thanks to a threat of getting an electric shock

*Technology does not matter to users, just

what they can achieve thanks to it

10 Cutting Edge

Javier Gómez de Quero del Castillo Director General

FullSIX !91 298 27 30 663 04 94 60

javier.quero@fullsix.com @jgomezdequero !

www.fullsix.es Bueso Pineda 12, 28043 Madrid

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reconnecting brands and peopleWe are the leading independent marketing communications group in Europe with a 62 people team in Spain. We offer in

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