fullscreen digital - footprints connected city analytics

We don’t believe in a dystopian future of unleashed urban advertising.

Less is more.More targeted. More clean. More relevant.

Quality of life is all about adaptive environments.

The environment must adapt to the citizen, not the other way around.

The mobile citizen is rapidly being surrounded by a

mesh of connected

devices that expand well beyond the

traditional mobile devices.

• An analytics platform meant to shape effective models of sustainable intelligent infrastructure

• Supports decision-making by establishing development priorities

• Traffic patterns emerge and are analysed through anonymized data

W i - Fi e n a b l e d m o b i l e d e v i c e s a r e

d e t e c t e d a n d t r a c ke d t o c r e a t e t r a ffi c p a t t e r n s .

Pa t t e r n s a r e a n a l y z e d t o r e v e a l b u s i e s t c l u s t e r s a n d

v a r i a t i o n s t h r o u g h o u t t h e

w e e k .

C i t i e s a r e a b o u t p e o p l e .

A n d w h e r e t h e y g o t e l l s u s w h e r e t o

g o .

We d i ff e r e n t i a t e b e t w e e n l o c a l s ,

s t u d e n t s a n d t o u r i s t s b e c a u s e d a t a s h o w s t h e i r n e e d s a n d w a n t s

a r e d i s s i m i l a r.

T h e s e i n s i g h t s w o r k b e s t w h e n p u t i n t o

r e a l - t i m e & d y n a m i c c o n t e x t ( i . e . s p e c i a l

c i t y e v e n t s , d a i l y r o u t i n e s , t o u r i s t s

fl o w s ) .

T h r o u g h a n o n y m i z e d d a t a ,

i n d i v i d u a l p a t h s c a n h e l p u s

d i s c o v e r & a c t i o n o n t h o s e

s y m p t o m a t i c b e h a v i o r s .

We a t h e r , h o l i d a y s a n d c i t y e v e n t s

c a u s e fl u c t u a t i o n s t h a t o f t e n s p a r k

i n s i g h t s o n c h a n g e a n d a d a p t a t i o n o p p o r t u n i t i e s .

T h i s i s a l s o a n u n r i v a l e d t o o l t h a t

c a n r e t a r g e t t o u r i s t s a n d i n v i t e t h e m t o v i s i t a g a i n u s i n g t h e i r f a v o r i t e

l a n d m a r k s .

THANK YOU!

Dan Marcu lescuManaging Director, Co-Founder, Strategy & Innovation

dan.Marculescu@fullscreendigital.ro+40745201896