full sail university - strategic business management week 3, final project draft slides

Emerging Artists Division !

Strategic Business ProposalWarner Brothers Records

December 16, 2014

Justin Pietrowski Homero Rodriguez

John Krause Carlos Carrasquillo

Dennis Lamka

Title Slide

Warner Brothers Records Justin Pietrowski

Strategic Business Proposal

INTRO VIDEO HEREThis slide includes the

HOOK of the presentation and leads into the project

summary

Way of the Past!• Big Stars/Legendary Artists !

• Costly Operation • Time • Manpower • Money

SUMMARY VIDEO HERE

This slide introduces the proposed problem

• Emerging Talent !

• Low Overhead Operations • Successful Fan Insight • Consistent Growth • Financially Stable

SUMMARY VIDEO HERE

Way of the Past

This slide introduces the proposed solution

Benefits Received

• Breaks Traditional Process !

• Focuses on Emerging Talent !

• Spreads Profit Potential !

• Develops Artists More Efficiently

BENEFITS VIDEO HEREThis slide introduces

the effects of the solution on the

company’s operations

MARKETING INTRO VIDEO HERE

Warner Brothers Records John Krause

Strategic Business Proposal

This slide introduces the environmental aspects of

the presentation.

The Four P’s

WHY? VIDEO HERE

• Product • Artist and their Goods

!• Place

• Where and How !• Price

• How Much and Why !• Promotion

• Where and How to Sell

This slide presents the four P’s as applied to WMG’s new division

Company Internals

WHY? VIDEO HEREThis slide presents the current internals of the

company.

• 2010 - 40% Digital Market Growth !

• 3Q, 2014 - 16.9% Growth !• 2014 Total - $714 Million

• Recorded Revenue • Digital Revenue • Music Publishing

External Climate

WHY? VIDEO HERE

• WMG’s Position: 3rd at 14.8% !• Sony’s Position: 2nd at 22.4% !• Universal’s Position: 1st at 36.7% !• Warner’s Total Revenue: $714m

• Sony: $1.3b • Universal: $2.45b

This slide presents the current external

environment.

Warner Brothers Records Dennis Lamka

Strategic Business Proposal

COST INTRO VIDEOThis slide introduces the

strategy formulation aspects of the presentation.

What Does it Cost?

• Annual Salaries • Three Reps $30k Each

!• Artist Investment

• 10 Artist Accounts - $20k Each !• Annual Division Incidentals

• $50k for Travel, Lodging, Etc. !• Total Annual Division Cost: $340k

COST VIDEO

This slide presents the staffing and major

expenses of the division

Division Positions

• Division Chief - $30k • Reassigned from A&R • Division Manager

!• Innovative Lead - $30k

• New Hire • Creative Development

!• A&R Representative - $30k

• Reassigned from A&R • Talent Scout/Acquisition

POSITIONAL VIDEOThis slide presents

organizational aspects of the new division

Artist Investment

• 10 New Artists - $20k Each !

• $10k Per Artist for Marketing • Social Media Promo • Web Development

!• $10k Per Artist for Tour Promo

• Tour/Album Promo !• $200k First Year Total

ARTIST INVESTMENT VIDEOThis slide also includes a

breakdown of more expenses for the division

Division Incidentals

• Used at Chief’s Discretion !• $50k Annually !

• Scouting/Talent Acquisition • Travel • Lodging • Daily Per Diem

INCIDENTALS VIDEOThis slide also includes a

breakdown of more expenses for the division

Warner Brothers Records Homero Rodriguez Strategic Business Proposal

PROJECTED SALES INTRO VIDEOThis slide introduces the

sales projections and budgeting for the division.

Year One

YR1 VIDEOCHART OF YEAR ONE

This slide depicts year one of the divisions projected

budget and applicable sales.

Year Two

YR2 VIDEOCHART OF YEAR TWO

This slide depicts year two of the divisions projected

budget and applicable sales.

Year Three

YR3 VIDEOCHART OF YEAR THREE

This slide depicts year three of the divisions projected

budget and applicable sales.

Warner Brothers Records Carlos Carrasquillo Strategic Business Proposal

METRICS INTRO VIDEOThis slide introduces the

following strategy implementation and evaluation

techniques and processes

Three Year Implementation

• Year One • Division Standup • Initial A&R Scouting • Signing 10 Artists

!• Year Two

• Recording Agreements • Album Promo • Albums Released • Recouping Begins

!• Year Three

• Divisional Growth • New Artists Signed • Cyclical Process Started

IMPLEMENTATION VIDEOThis slide includes a

breakdown of the three year implementation strategy

Three Year Evaluation

• Year One • Sign 10 Profitable Artists • Allocation/Assignment of A&R

!• Year Two

• Recording Contracts Signed • Recouping Analysis Conducted !

• Year Three • Profits Generated • Divisional Growth Measured

EVALUATION VIDEOThis slide includes a

breakdown of the three year implementation strategy

Warner Brothers Records Strategic Business Proposal

CLOSING VIDEO HEREThis slide is the

conclusion of the presentation