from memes to movies / storytelling in a digital world

From memes to movies / storytelling in a digital world

Peter  Quinn    2014  

Setting the stage

50 billion devices online by 2020

73% of online adults use a

social network

50 billion online videos / month

In 2013, Americans viewed

eMarketer  Cisco  Break  Media  Social  MEdia  Examiner  ComScore    Forrester  Researc  ,  Pew  Research  Diode  Digital.    

58% of Americans

have a smartphone

58% of Americans

have a tablet

internet will be 90% video traffic

People watch 186 videos on average each

month

42% of videos viewed on tablets

are over 10min in duration

52% of videos viewed on a PC

are under 3 min. long

By 2017,

Setting the stage

50 billion devices online by 2020

73% of online adults use a

social network

50 billion online videos / month

In 2013, Americans viewed

eMarketer  Cisco  Break  Media  Social  MEdia  Examiner  ComScore    Forrester  Researc  ,  Pew  Research  Diode  Digital.    

58% of Americans

have a smartphone

58% of Americans

have a tablet

internet will be 90% video traffic

People watch 186 videos on average each

month

42% of videos viewed on tablets

are over 10min in duration

52% of videos viewed on a PC

are under 3 min. long

By 2017,

Long story short

People Need

Stories

to  watch  and  share.  

Whoever

Wherever

People Connect to Your Brand

Through Content

YOUR AUDIENCE

RESPONSIVE CONTENT

Responsive

Responsive

FAST

INSIGHTFUL

SMART

COMPELLING

RELEVANT

ADAPTIVE

COMPREHENSIVE

RELEVANT

Know  your  audience.  Make  your  content  insigh;ul  and  ….  

Storytelling isn’t a news feed.

RELEVANT

Know  your  audience.  Make  your  content  insigh;ul  and  ….  

Storytelling isn’t a news feed.

RELEVANT

Know  your  audience.  Make  your  content  insigh;ul  and  ….  

It’s an opportunity to make a personal connection

with your audience.

Classic    Narra@ve  Arc  

There’s no secret formula

to establish a human point of view.

Substance can’t be automated.

memes ------------------------- movies

 On  the  spectrum  of  storytelling  

memes ------------------------- movies

 On  the  spectrum  of  storytelling  

memes ------------------------- movies

 On  the  spectrum  of  storytelling  

memes ------------------------- movies

 On  the  spectrum  of  storytelling  

memes ------------------------- movies

 On  the  spectrum  of  storytelling  

memes ------------------------- movies Good  content  comes  in  many  forms.  

memes ------------------------- movies

While  a  very  rudimentary  media  form  measured  in    clicks,  likes,  and  shares,  memes  s@ll  require  editorial    direc@on.  Whether  produced  or  crowd-­‐sourced,    they  are  a  superficial,  yet  effec@ve  way,  to  hook    an  audience-­‐–  even  if  only  for  a  second.  

Good  content  comes  in  many  forms.  

memes ------------------------- movies

Internet-­‐based  news  outlets  are  building  a  strong  presence    through  “spectacle”  headlines  and  animated  gifs.  Cri@cized    for  lacking  substance,  they  are  a  penetra@ng  force  hiTng    millenials  how  and  where  they  like  to  scan  the  news.  Used    well,  they  could  become  the  trigger  to  much  richer  content.  

Good  content  comes  in  many  forms.  

memes ------------------------- movies

When  produced  well,  infographics  can  be  an  effec@ve  and  sharable  way  to  quickly  reveal  insights  from  complex  data    and  narra@ves.  When  used  poorly,  they  unfortunately  only    make  dry  facts  and  numbers  more  visual.    

Good  content  comes  in  many  forms.  

memes ------------------------- movies

Used  to  quickly  dis@ll  deep  and  @mely  issues,  one-­‐page  websites  have  become  successful  experien@al  infographics  in  themselves.  MailChimp’s  annual  report  (  pictured  here  )  set  out  for  a  quick  dive  one  -­‐  page  interac@ve  experience.      

Good  content  comes  in  many  forms.  

memes ------------------------- movies

Whoever  guessed  that  lectures  would  become  a  popular  entertainment  sensa@on.  TED  is  a  testament  to  content    and  storytelling  in  its  truest  form.  Now  every  brand  is  trying  to  fit  on  that  exclusive  TED  stage  and  become  recognized  as  a  trend-­‐seTng  thought  leader.  

Good  content  comes  in  many  forms.  

memes ------------------------- movies

People  keep  thinking  podcasts  are  dead,  but  shows  like  Marc  Maron’s  WTF  makes  us  realize  that  if  you  build  great  content–  they  will  come.    

Good  content  comes  in  many  forms.  

memes ------------------------- movies

The  New  York  Times  One  in  8  Million  project  is  a    great  example  that  illustrates  how  well-­‐produced  audio  and  photography  can  transcend  a  tradi@onal    slideshow  format  into  a  great  storytelling  experience.  

Good  content  comes  in  many  forms.  

memes ------------------------- movies

Episodic  narra@ves  are  a  much  deeper  emo@onal  and  @me-­‐intensive  investment  for  the  viewer.  It’s  every  great  storyteller’s  dream  to  to  have  such  a  captured  audience.  If  you  can  get  people  along  for  the  ride,  they  will  more    likely  stay  for  the  long  haul.      

Good  content  comes  in  many  forms.  

memes ------------------------- movies

Storytelling  is  evolving  into  the  gaming  world.  Brands,    government  organiza@ons,  and  non-­‐profits  are  star@ng  to  consider  gaming  a  viable  form  of  content  engagement.  

Good  content  comes  in  many  forms.  

If 1 minute of video = 1.8 Million Words  

Dr.  James  McQuivey  of  Forrester  Research.  

How can you best tell your story?  

Creative Plan

Know your audience Understand your goals

Use the most effective format Select a promotional method

Craft your story Give it form

Reveal an insight Make it relevant

Provide a call-to-action &

Make it sharable

From memes to movies / storytelling in a digital world

Peter Quinn © 2014 www.linkedin.com/in/peterquinn/