from consumer reviews to revolutionary...

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From Consumer Reviews to Revolutionary R&D

Riccardo Osti, Ceo

Product Innovation

Success vs Fail

R&D practice

Brainstorming

Focus groups

Market research

Interviews

Surveys

Data driven techniques

Social media monitoring

Consumer review analysis

92% of customers trust reviewsSo why don’t brands

Unique info for R&D and marketing, hidden insights.

Brands select a product (or more)How do we handle it?

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Brands select a country (or more)

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We download reviews

We process reviews withAlgorithms + Analysts

The Feel: Samsung has taken a lot of flack

for making the Galaxy S line so cheap

looking and feeling with its #plastic

bodies, for being the top Android phone

maker. HTC has been known to have the

best craftsmanship with their all-metal

One phones. Perhaps Samsung feel they

are so dominant that they don’t have to

spend more to mass-produce metal

phones, but since they don’t want to come

off as too arrogant, so their compromise is

a dimpled, faux-rubber backside like

the Nexus 7(2012) and its very own Galaxy

Note 3. It definitely gives a better feel - it

doesn’t slip and slide in your hands or

pockets anymore - but it cannot compare

to the feel and craftsmanship of the HTC

One(both the m7 and m8).

In terms of roundness-to square-ness, it

goes from the S3 - S4 - S5 - S2 (the original

S just looks like an iPhone 3GS). Check out

my images for an easier comparison. The

S5 is the tallest and widest, but #not the

thickest of the Galaxy S’s. The best thing I

can say about this is it’s an evolution.

Beauty is subjective, so judge for yourself.

The front side is almost the same as any

other Galaxy phone: You have the physical

Home button, flanked by the “back” and

“menu” capacitive buttons. Probably the

most improved aspect of the design is in its

functionality - it is now #dust-proof, and

#water-proof up to 3 feet! Facts: The

dimensions are 5.59” x 2.85” x 0.32”(142cm

x 72.5cm x 8.1cm), and weighs 5.11oz

(145g).

“The #screen: that is the very first thing

you will notice when you look at the S5.

Samsung has found its niche with

#AMOLED screens, which are BRIGHT

& SATURATED. Everything almost

literally jumps out at you, and sometimes

even too much so. I had to switch to the

“natural” setting, as the “vivid” and even

“standard” profiles are too saturated(and

FAKE) for me. It’s better as a demo unit to

draw you in, but for everyday use, I

recommend switching to the natural

profile.

“Facts: The Galaxy S5 has a 5.1-inch Super

AMOLED capacitive touchscreen with Full

HD resolution - 1080 x 1920 pixels or ~432

ppi pixel density, plus #Gorilla Glass 3

to protect the screen from scratches.

Example of text analysis

The Amoled screen is bright and saturated, however colours may seem “fake” and pumped on a daily use.

Design is appreciated, and the water/dustproofing is a step forward.

Materials are still “poor” compared to HTC or other top brands. It seems that the S5 is built better than the S4, and Samsung lovers expect a major improvement to happen with upcoming S products (Aka Samsung, please focus on this).

Processor (and Speed) is fast, very fast.

Camera is good, fast and bright. Resolution is something important for customers, as much as focus speed and night shooting. A big improvement.

Software is better than previous S versions.

The layout and iconography are flatter and simpler.

Great to have a “battery-saving” mode.

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@riccardoostiriccardo@wonderflow.co

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