from consumer reviews to revolutionary...
TRANSCRIPT
From Consumer Reviews to Revolutionary R&D
Riccardo Osti, Ceo
Product Innovation
Success vs Fail
R&D practice
Brainstorming
Focus groups
Market research
Interviews
Surveys
Data driven techniques
Social media monitoring
Consumer review analysis
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The Feel: Samsung has taken a lot of flack
for making the Galaxy S line so cheap
looking and feeling with its #plastic
bodies, for being the top Android phone
maker. HTC has been known to have the
best craftsmanship with their all-metal
One phones. Perhaps Samsung feel they
are so dominant that they don’t have to
spend more to mass-produce metal
phones, but since they don’t want to come
off as too arrogant, so their compromise is
a dimpled, faux-rubber backside like
the Nexus 7(2012) and its very own Galaxy
Note 3. It definitely gives a better feel - it
doesn’t slip and slide in your hands or
pockets anymore - but it cannot compare
to the feel and craftsmanship of the HTC
One(both the m7 and m8).
In terms of roundness-to square-ness, it
goes from the S3 - S4 - S5 - S2 (the original
S just looks like an iPhone 3GS). Check out
my images for an easier comparison. The
S5 is the tallest and widest, but #not the
thickest of the Galaxy S’s. The best thing I
can say about this is it’s an evolution.
Beauty is subjective, so judge for yourself.
The front side is almost the same as any
other Galaxy phone: You have the physical
Home button, flanked by the “back” and
“menu” capacitive buttons. Probably the
most improved aspect of the design is in its
functionality - it is now #dust-proof, and
#water-proof up to 3 feet! Facts: The
dimensions are 5.59” x 2.85” x 0.32”(142cm
x 72.5cm x 8.1cm), and weighs 5.11oz
(145g).
“The #screen: that is the very first thing
you will notice when you look at the S5.
Samsung has found its niche with
#AMOLED screens, which are BRIGHT
& SATURATED. Everything almost
literally jumps out at you, and sometimes
even too much so. I had to switch to the
“natural” setting, as the “vivid” and even
“standard” profiles are too saturated(and
FAKE) for me. It’s better as a demo unit to
draw you in, but for everyday use, I
recommend switching to the natural
profile.
“Facts: The Galaxy S5 has a 5.1-inch Super
AMOLED capacitive touchscreen with Full
HD resolution - 1080 x 1920 pixels or ~432
ppi pixel density, plus #Gorilla Glass 3
to protect the screen from scratches.
Example of text analysis
The Amoled screen is bright and saturated, however colours may seem “fake” and pumped on a daily use.
Design is appreciated, and the water/dustproofing is a step forward.
Materials are still “poor” compared to HTC or other top brands. It seems that the S5 is built better than the S4, and Samsung lovers expect a major improvement to happen with upcoming S products (Aka Samsung, please focus on this).
Processor (and Speed) is fast, very fast.
Camera is good, fast and bright. Resolution is something important for customers, as much as focus speed and night shooting. A big improvement.
Software is better than previous S versions.
The layout and iconography are flatter and simpler.
Great to have a “battery-saving” mode.
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