fote09 - will mcinnes: our social tomorrow: how education and everything else is being positively...

Our social tomorrow: Themes on how Education and everything else is being positively and radically transformed

Will McInneswill@nixonmcinnes.co.ukhttp://nixonmcinnes.co.uk

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Globe

1) Fragmentation

Oxfam: 67,125 pledges

2) Always on

Jan 2008, BIGResearch

3) Communities

1%

9%

90%

neighbourhoods

4) Gaming

5) Realtime

Decentral

6) Transparency

Source: eBay.com; Amazon.com

5 stars - 53%4 stars - 28%3 stars - 7%2 stars - 4%1 star - 9%

Had 254k reviews across 20k productsProducts with reviews get 10% higher conversion than without

5 stars - 53%4 stars - 28%3 stars - 7%2 stars - 4%1 star - 9%

Had 254k reviews across 20k productsProducts with reviews get 10% higher conversion than without

TheyWorkForYou

12 months: 70,000 ideas -> 94 -> 7012 months: 70,000 ideas -> 94 -> 70

7) The physical internet

Kinetic

Post-digi

G1 barcode

app

8) Curators

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Credits, with thanks.

• Earth: http://www.flickr.com/photos/lakerae/31340841/

• Gordon Brown http://www.flickr.com/photos/downingstreet/2652110104/

• Bees http://www.flickr.com/photos/versicolor/1880313854/sizes/o/

• Classroom - Photo by Benny Sieu for the Journal Sentinel

• Findhorn - http://www.flickr.com/photos/98909113@N00/280208602/

• Kids wii - http://www.flickr.com/photos/alexpope/2145384238/

• Streetview - http://www.flickr.com/photos/bstern/3047953924/sizes/o/

• G1 barcode - http://www.flickr.com/photos/donpdonp/2979797186/

• 1000 true fans - http://www.kk.org/thetechnium/archives/2008/03/1000_true_fans.php

Our social tomorrow: how Education and everything else is being positively and radically transformed

Will McInneswill@nixonmcinnes.co.ukhttp://nixonmcinnes.co.uk