forest products markets and marketing in republic … · chairs office furniture kitchen furniture...

FOREST PRODUCTS MARKETS AND MARKETING IN REPUBLIC OF MACEDONIA

Živka Meloska, Ph.D., Associate professorFaculty in Forestry

Department for Economic and Organization in Wood Industry

R. of Macedonia

Data sources

State Statistical Office of the Republic of MacedoniaEconomic Chamber of MacedoniaPublic Enterprise “Macedonian Forests”Ministry of Agriculture, Forestry and Water Management of the Republic of MacedoniaEnterprises documentation

Production of the primary processing wood products in the Republic of Macedonia

0

5,000

10,000

15,000

20,000

25,000

30,000

35,000

40,000

45,000

2000 2001 2002 2003

Year

Pruning w oodfrom conifers inm³Pruning w oodfrom deciduous inm³Plyw ood in m³

Veneer leaves inm³

Parquet m²

Production of furniture in the Republic of Macedonia

0

20,000

40,000

60,000

80,000

100,000

120,000

2000 2001 2002 2003

Year

Chairs / piece

Armchair, tw o-seaters and sofas /pieceOffice w oodfurniture / piece

Kitchen furniture /piece

Wood furniture andparts / piece

Wood production companies

Average number of employees - 40Size of companies - medium and smallProperty - private propertyFunction - joint stock companies or LTDs

External trade balance of the wood products

Export Import

Export structure of separate wood products

18%

71%

0% 5% 1%1% 4%

Unprocessed w ood Processed w ood in length Veneer leaves

Chip-boards Plyw ood Fibrous boards

Timberw ork

Export structure of furniture

40%

2%5%11%

23%

19%

Chairs Office furniture Kitchen furnitureBedroom furniture Dinning and living room Other wood furniture

Import structure of separate wood products

0%

43%

1%27%

3%

11%

15%

Unprocessed w ood Processed w ood in length Veneer leaves

Chip-boards Plyw ood Fibrous boards

Timberw ork

Import structure of furniture

29%

8%

6%19%

17%

21%

Chairs Office furniture Kitchen furniture

Bedroom furniture Dinning and living room Other w ood furniture

Countries with the biggest participation in export

beech wood sawnGreeceSlovenia

furnitureSerbia and Montenegro Greece

Countries with the biggest participation in import

coniferous wood sawnBulgaria Ukraine

chip-boards SloveniaGreece

furniture SloveniaSerbia and Montenegro

Conditions at producers of wood products

Disloyal competitionLow repaymentNo grouping of wood producers – clustersNo marketing information systemExport is not organized and with individually realizationNo unified method for calculation of the production cost

Promotional activities

Designed own WEB`SAdvertisements in the printed media, television and radioParticipating in fair manifestationsCatalogues and leaflets

Faculty of Forestry – Skopjehttp://www.sf.ukim.edu.mk

Established – 1947 (part of Agric.–Forestry Fac.); 1975(indep.)Organization: 2 Institutes- Institute of Forestry, Landscaping and Environment (IFLEP) - Institute of Wood Technology and Furniture Design (IWTFD)

- Employees: 33 professors; 7 assistants; 4 technicians and other staff

+ 15 part-time proffesors from other facultiesMain Activities

Education (BSc; MSc; PhD studies)Scientific research (forestry; landscape design; environment promotion; wood technology; furniture and interior design)Applicative work

Forest and forest land – 997 734 ha (by Physical Plan, 2004)Forest and forest land- 1 140 000 ha (by unpublished data)Forest and forest land – 997 734 ha (by Physical Plan, 2004)Forest and forest land- 1 140 000 ha (by unpublished data)

Basic function and activities of PE “Macedonian forests”.

Timber harvesting - “main and previous yield”Forest roads - construction and maintanceForest protection - Service for protectionForest regeneration - forestation and silvicultureMedicine plants collectionOther

Managing boardManaging board

general manager general manager

deputy managerdeputy manager

8 Assistant (Sectorial) managers8 Assistant (Sectorial) managers

HarvestingHarvesting

CommerceCommerceFinanceFinance

Planing and analyzePlaning and analyze

Silviculture, Protection and Ecology

Silviculture, Protection and Ecology Forest

managementplaning

Forest managementplaning

Hunting and tourismHunting and tourism

Low and personnel matters

Low and personnel matters

30 regional branch offices30 regional branch offices

According to property

89% of total forest fund are stately owned forests 11% are privately owned forests

Exists and association of private forest owners

According to its quality of total forest area

high stem forests 29 % and coppice forests 71 %

According to the purpose

90,2% with economy character 9,8% with special purpose Total annual increment 2.02 m³/ha

Hunting

PE “Macedonian Forests” - 17 hunting sites, Total area - 205.434 haThe animal stock - red deer, fallow deer, roe, mouflon, chamois, wild boars and bears, and large numbers of rabbits Various types of hens-partridges, turtledove, quails, and pheasants

Secondary forest products

Forest seed FruitsMushroomsHerbs Oak and pine tetter

GALICICAGALICICA

MavrovoMavrovo

Pelister - morenaPelister - morena

SharaShara

Piramidi-KonopistePiramidi-Konopiste