foot locker finish line. emily sewell mercedes alonte robynn amaba nick lokken drtl 2090 website...

Foot Locker Finish Line

• Emily Sewell• Mercedes Alonte• Robynn Amaba• Nick Lokken

DRTL 2090Website evaluation group project

Foot Locker Homepage

About

• Foot Locker: Founded 1974• projected revenue 2012 5.6B– Foot Locker, Inc. reported annual 2012 earnings of

$1.82 per share on 03/1/2012. – 3,369 stores

Shopping for women’s shoes

Search Engine- Red running shoes

competitors

• Academy • Sports Authority• Brand websites– Nike– Adidas– Asics

SWOT Analysis

Strengths •Lots of product search options (color, size, brand, rating) •Lots of product options•Highlights brands of products- allows each product to shine and no commoditization, even though sneakers are essentially sneakers•Release calendar keeps customers in the know when new shoes will be out

Weaknesses

• Small images and black background- boring and looks like any other website, also hard to read

• So much information can be overwhelming

Opportunities

• Harness energy of mobile shopping• Keep utilizing social commerce, esp facebook

pages• Use product information videos more

Threats

• The Hip, young, crowd may be drawn more to a blog-like website like Finish Line

• Zappos and discount shoe websites with free guaranteed shipping

Finish Line Homepage

About

• Finish Line: Founded in 1976• Projected revenue 2012 $1,369(m)– Finish Line, Inc. reported annual 2012 earnings of

$1.56 per share on 03/1/2012

• July 1999 — Finish Line records its first online sales.

• 656 locations

Shopping for women’s shoes

Search Engine- Red running shoes