food 2015: proud to grow

FOOD 2015Proud togrow

Back in 2012… We had 1 clear objective

A growth agendafor the Belgian food industry

A high-level group of CEOs and directors of industry assocations

togetherWe created FOOD 2015

This was a starting point

And we were ambitious:

to get everyone goingin the same direction

FEVIAas driving

force

Strategic reportsSustainability

HealthEconomy

• Involve

• Advise

• Network

Members

• Link

• Defend

• Facilitate

Third parties

We introduced an ambitious vision and strategy

Branding

Labor market

Competitiveness

Sustainablegrowth

Exportboost

Excellencein food

Everything starts with…LET’S BE PROUD!

We are proud of the Belgian food sector

Quality, Innovation, DiversityMost robust and fastest growing industry in BE

Starting point

Everything starts with…LET’S BE PROUD!

We are proud of the Belgian food sector

Quality, Innovation, DiversityMost robust and fastest growing industry in BE

THE worldwidereference point

for excellence in food1

Starting point

3-Tier Strategy

2 main goals: Branding + competitiveness

We are proud of the Belgian food sector

Quality, Innovation, DiversityMost robust and fastest growing industry in BE

THE worldwidereference point

for excellence in food1

BrandingCompetitiveness

2

Starting point

3-Tier Strategy

3 handicaps threatenour competitiveness

Wage cost handicap

(compared to neighbouring

countries)

Shortage of skilled technical manpower on

the labor market

Additional costs on energy for food

companies

Restoring our competitiveness

Loweradditional costs for energy

Exportunit

FAVV

Temporary suspension indexation

Review tax on non

authorized water

discharge

Tax Shift

Wage increase

cap sectoral

agreement 2015-2016

But more needs to be done

Labour cost handicap

Energy cost handicap

Regulatory framework

Administrative simplification

2 main goals: Branding + competitiveness

We are proud of the Belgian food sector

Quality, Innovation, DiversityMost robust and fastest growing industry in BE

THE worldwidereference point

for excellence in food1

BrandingCompetitiveness

2

Starting point

3-Tier Strategy

• Agrofront

• AWEX

• Brussels Invest & Export

• Department of Foreign Affairs

• Flanders Investment & Trade

• VLAM

Branding

Alliance building

• Launch in the presence of H.R.H. Philippe of Belgium

• Governments

• Regional export and promotion agencies

• Foreign Affairs

• Agrofront

Branding

Communication

• Communication plan + resources

• Website

• Social media

• Online and offline visibility

• FEVIA Economic Reports

Food.be website

12.000visitors/month

+5.000 followers

• Embassies

• Davos

• Presence at world´s leading food fairs (SIAL, Anuga, … )

• Economic missions

• Expo2015 Milano

Branding

In the world

Branding: Food.be is on the map

• Launch in the presence of H.R.H. Philippe of Belgium

• Governments

• Regional export and promotion agencies

• Foreign Affairs

• Agrofront

Alliance building

• Communication plan + resources

• Website

• Social media

• Online and offline visibility

• FEVIA Economic Reports

Communication

• Embassies

• Davos

• Presence at world´s leading food fairs (SIAL, Anuga, … )

• Economic missions

• Expo2015 Milano

In the world

The turnover of the Belgian food industry has grown with 11,9% since 2011

11,9%

-9,6%

-15%

-10%

-5%

0%

5%

10%

15%

Turnover growth since Q1 2011

Food industry

Manufacturing

%%

gro

wth

Our turnover growth is better than any of our neighbouring countries

11,9%

9,9%9,1%

6,5%

0%

2%

4%

6%

8%

10%

12%

14%

Belgium Netherlands France Germany

Turnover growth since 2011

%%

gro

wth

The employment in the Belgian food industry remains stable on long term

Ind

ex: Q

1 20

11 =

10

0

92

94

96

98

100

102

104

Volume of work done in Belgian industry (2011-15)

Manufacturing food products; beverages and tobacco products

We are in fact the number one industrial employer in Belgium

Em

plo

ye

es

0

10.000

20.000

30.000

40.000

50.000

60.000

70.000

80.000

90.000

100.000

Our export continues to grow

€ 20,8

€ 22,9

€ 19,5

€ 20,0

€ 20,5

€ 21,0

€ 21,5

€ 22,0

€ 22,5

€ 23,0

€ 23,5

2011 2015

Export Belgian food and drink industryBillio

n e

uro

We’re seizing the opportunities to export to overseas markets

10,6%

23,1%

0%

5%

10%

15%

20%

25%

EU Buiten EU

Export growth 2011- 2015

EU Outside EU

%G

row

th

We are one of the few industries with a positive trade balance

€ 0

€ 5.000

€ 10.000

€ 15.000

€ 20.000

€ 25.000

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

Export

Import

Trade Balance

Millio

n e

uro

We are growing and proud of it!

We are proud of the Belgian food sector

Quality, Innovation, DiversityMost robust and fastest growing industry in BE

THE worldwidereference point

for excellence in food1

BrandingCompetitiveness

2

Growth

3

Starting point

3-Tier Strategy

the industrial sectorThe food industry is

in Belgium