florida bar association palm beach chapter social media seminar

The business of law does not.

Your title The Skinny On Social Media

Your title

(772) 370 – 2889 text or call

Your Next Client has been online for years.

Define your business interest

• Business to business (B2B)

– Referral from company

• Example: referral from CPA or professional

“Clone” your Referrals

•From former clients? •From professional peers?

Social Media Scalable & Manageable

Business to Consumer (B2C)

Business to Business (B2B)

Your title D. B. = Social Coach

Chief Marketing Officer at Top 100 Hospital

New

s C

orp

ora

tion

In N

YC

Digital:

Legal Medical Financial

Seven Awards

Your title

1.

2.

3.

4.

The Skinny on Social Media

The Sting

More Referrals

Toolkit

Best practices

Insert your

logo here

Insert your

logo here

0

200

400

600

800

1000

1200

Active Monthly Users 2013

6

Face Book

Twitter

Google+

LinkedIn

Pinterest

Avvo*

Which Social Platform?

2013, Craig Smith at Digital Marketing Ramblings

PRDaily Sept 2013

Smart vs. Cell Phones

2012 Business Insider

Network = $ocial net worth

#1

#2

Name was recently appointed by Gov. Of Florida to the Judicial

Nominating Commission for the Fourth District Court of Appeal.

Name was previously appointed to the Commission and served as

its Chairman during his first tenure. Name was also appointed by

the President of the Florida Bar to the Family Law Rules Committee, which created the rules and procedures by which matrimonial cases

are adjudicated by Florida courts. Name was appointed by the

President of the Florida Senate to the Florida Public Service Commission Nominating Council, by the Broward County Commission to its Zoning Board and by the Palm Beach County Commission to its Sports Commission. Name has served as chairman of the Legislative Governmental Committee of the South Palm Beach County Bar Association

2013 Lawyer Bio

Define your business interest

• Business to business (B2B)

– Referral from company

• Example: referral from CPA or professional

70% maintain blogs. 50% get new client leads from blogging and social media. 40% said same efforts helped to secure new work. 20% have full time staff for social media

2012 Survey

Survey of lawyers and legal marketers by ALM Legal Intelligence

The Business Benefits for Setting Up Google+

0

5

10

15

20

25

30

35

40

45

12-Jul Jul-13

Internet Explorer

Chrome

Firefox

Safari

Vlogg.com 2013

Best Sources For Conversion

Hubspot State of Inbound Marketing 2013

Partner / Owner Most Invested

Hubspot State of Inbound Marketing

2013

Your title

85% of the law firms from LexisNexis’s survey

said Lawyer Bio has “most page views.”

Potential clients want to “meet you” before they contact or even hire you.

Earn their trust; speak to their concerns

Your Website

Bite Size information

Bite Size information

Your title D. B. Wienke

Linkedin “D.B. Wienke”

Skype :

dbw

ienke Twitter

@dbwienke

Seven Awards

Your title

Thanks for listening!