flickr commons: open licensing and the future for collections
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open licensing & the future for collections
paula braymanager, visual & digitisation servicespaulab@phm.gov.auwww.powerhousemuseum.com/imageserices
Museums and the Web 2009April 15-18, 2009
Indianapolis, Indiana, USA
8th April 2008 we were allowed to take a RISK
Photography by Jean-Francois Lanzarone
This initiative
has set a benchmark to change policy at the Museum!
and raised a bunch of questions
how
what measures
community
better access
new business model
?
traditional image licensing modelsusually based on conventional print publication
insert book pic
Photography by Jean-Francois Lanzarone
are they sufficient?
outdated
will they see museumsinto the future?
Photography by Paula Bray
if not how will we provide fast & efficient dissemination of our content?
Live fast? by Giampaolo Macorig
that will benefit the education sector
currently most of us charge fees!
reproductionaccess
productionprints
digital files
& in a variety of ways
4
no standard model
do current models benefit education sector?
to enable
research&
innovation
Photography by Geoff Friend
Powerhouse Museum
extensive Photo Library collection
licensed for a variety of applicationswith only 20% discount for education
over 500,000 images
pic of photo library
‘one-size-fits-all’
‘all size fits one’ by gnosis/johnr
doesn’t help education sector
only 20% discount for scholarly use
it can takes days to get our stuff
ʻsnailʼ by Lastaii
public requires fast services now
open access: not typical policyfor image licensing
‘Museum Open’ by johnlamb
why?
change is required
use this as example of open access model
why do open access?
research
innovation
connect collections
reduce costs
promotion‘Open’ by splorp
Australian schools: payed $50,000,000 in2006 part VB statutory licensing
jumped $10,000,000 from 2005
REDUCE escalating fees for education to copy
ʻ2007_03_05ʼ by DennisSylvesterHurd
enable rich research
ʻResearch Medical Center Libraryʼ by Gwen's River City Images
encourage innovation
ʻModernism in Australiaʼ by Dan Hill
it is REALLY complicated
copyrightcreators
attributionincome
orphan worksaccess priorities
significant challenge
varied across institutionhard to adopt standard model
global differences in copyright acts
Australian Copyright Act 1968
ʻcopyrightʼ by pfffpustekuchen
no fair usefair dealing = limited
S200AB new provision?
‘open the gate’ by blondie 478
‘one-size-fits-all’doesn’t work
on-line has changed deliverymodels need reviewing
administration costs
are we really seeing what our audience wants?
open access is not newthere have been previous models
1997 and 2004
not-for profit and independent membership organisationexplored ways to address the lack of resources available for educational use, manage complicated rights and licensing
one of the first to address the need for digital content to be accessible via a group of works
under a standard license
Aim: content for research and academic purposes for a variety of educational institutions.
Aim: to reduce the costs for education
free high-resolution images to be used for scholarly purposes
link to the participating institutions rights and permissions
all these models help towards
‘unlocking collections’
Photography by Paula Bray
April 8th 2008
we started ‘unlocking’ our photographic collections
high value
sydney centric
sold copies
rarely exhibited
no major publication
not known for photographic content
reservation from someno measures
possible drop in income
in the first four weeks
visitation
40,000 views230 contacts2500 + tags
currently projected as 20 times more visitation than on our site
some thought it was risky
we let go
first Powerhouse Museum project :content freely accessible
not all content ʻfully-cataloguedʼ
DescriptionGlass negative, half plate, 'Ocean Wave Hotel', unattributed studio, Sydney, Australia, c. 1880-1923Silver gelatin dry plate glass negative in portrait format. The Tyrrell Collection Inventory records the above caption but does not attribute the negative to a studio.
The negative is not fully catalogued.
perfect for the Commons
& a big change to policy
what happened ?
Tyrrell sales didnʼt drop
some expectation they would
general sales have increased slightly
can increased visitation encourage sales?
important for institutions that rely on income
these results are a critical measure fora future open-access initiative
if sales can remain the same then the questionof income generation needs to be addressed as
either neutral or potentially beneficial
remembering that overall income is low in comparison to other income streams across the organisation
venue hireadmission
publications
what is the value of promotion?
access never greatercommunity connection
reputationparticipationengagement
informed about other collections
what do we really want?
connectioncommunity
engagementinnovationresearch
participation
partnerships
geo-mapping
innovationPaul Hagon
connection
location
?
started conversations
discoveriesPhotography by Paula Bray
we learned that this contact had only visited the Museum
once in the last ten years
visits regularly nowblogs about our imagescomments on Photo of the Day
“Congrats on sticking with it for the 500. Actually, as regards content, I just want more of the same. Whatever you choose to put up is good for me.
I can find stuff I think I want any day of the week by searching around the internet, the PHM collection search, or Flickr. But what I can’t find for myself, and what I like here is the serendipity of seeing something you’ve chosen, for your reasons, to show to us.”
Photo of the DayImage courtesy Randwick City Library Services
TextText
Photo of the Day
Photography by Sutto
where are we heading?
‘Going up’ by Jim Frazier
Attribution-Noncommercial-No Derivative Works 2.0 Generic
Powerhouse Museumplans
investigate new provisions in the copyright actreview acquisition license agreements
allow options for copyright holders = CC license
we need anew business model for
image licensing
new fine art printing service
income streams still requiredcreator remuneration
ʻEPSON Stylus CX5600ʼ by ? 1 Adam
experimenting with print product
open access image repository
free download for scholarly purposes on the website
tracking methodologies: see what public want
Photograph by Paula Bray
hope: to make an impression to review modelsand start talking about how to do this better
‘What an Impression!’ by dougjoubert
benefit the education sector
ʻconey island school bus lotʼ by bk dauphin
reduce the escalating costs to access IMAGES from publicly funded
collections
with great thanks to the
initiated by George Oates 2008
thank youMuseums and the Web 2009
paula braymanager, visual & digitisation servicespaulab@phm.gov.auwww.powerhousemuseum.com/imageserices
&Frederick Miller
Powerhouse Museum photographersall Flickr members using Creative Commons licenses
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