open licensing & the future for collections

paula braymanager, visual & digitisation servicespaulab@phm.gov.auwww.powerhousemuseum.com/imageserices

Museums and the Web 2009April 15-18, 2009

Indianapolis, Indiana, USA

8th April 2008 we were allowed to take a RISK

Photography by Jean-Francois Lanzarone

This initiative

has set a benchmark to change policy at the Museum!

and raised a bunch of questions

how

what measures

community

better access

new business model

?

traditional image licensing modelsusually based on conventional print publication

insert book pic

Photography by Jean-Francois Lanzarone

are they sufficient?

outdated

will they see museumsinto the future?

Photography by Paula Bray

if not how will we provide fast & efficient dissemination of our content?

Live fast? by Giampaolo Macorig

that will benefit the education sector

currently most of us charge fees!

reproductionaccess

productionprints

digital files

& in a variety of ways

4

no standard model

do current models benefit education sector?

to enable

research&

innovation

Photography by Geoff Friend

Powerhouse Museum

extensive Photo Library collection

licensed for a variety of applicationswith only 20% discount for education

over 500,000 images

pic of photo library

‘one-size-fits-all’

‘all size fits one’ by gnosis/johnr

doesn’t help education sector

only 20% discount for scholarly use

it can takes days to get our stuff

ʻsnailʼ by Lastaii

public requires fast services now

open access: not typical policyfor image licensing

‘Museum Open’ by johnlamb

why?

change is required

use this as example of open access model

why do open access?

research

innovation

connect collections

reduce costs

promotion‘Open’ by splorp

Australian schools: payed $50,000,000 in2006 part VB statutory licensing

jumped $10,000,000 from 2005

REDUCE escalating fees for education to copy

ʻ2007_03_05ʼ by DennisSylvesterHurd

enable rich research

ʻResearch Medical Center Libraryʼ by Gwen's River City Images

encourage innovation

ʻModernism in Australiaʼ by Dan Hill

it is REALLY complicated

copyrightcreators

attributionincome

orphan worksaccess priorities

significant challenge

varied across institutionhard to adopt standard model

global differences in copyright acts

Australian Copyright Act 1968

ʻcopyrightʼ by pfffpustekuchen

no fair usefair dealing = limited

S200AB new provision?

‘open the gate’ by blondie 478

‘one-size-fits-all’doesn’t work

on-line has changed deliverymodels need reviewing

administration costs

are we really seeing what our audience wants?

open access is not newthere have been previous models

1997 and 2004

not-for profit and independent membership organisationexplored ways to address the lack of resources available for educational use, manage complicated rights and licensing

one of the first to address the need for digital content to be accessible via a group of works

under a standard license

Aim: content for research and academic purposes for a variety of educational institutions.

Aim: to reduce the costs for education

free high-resolution images to be used for scholarly purposes

link to the participating institutions rights and permissions

all these models help towards

‘unlocking collections’

Photography by Paula Bray

April 8th 2008

we started ‘unlocking’ our photographic collections

high value

sydney centric

sold copies

rarely exhibited

no major publication

not known for photographic content

reservation from someno measures

possible drop in income

in the first four weeks

visitation

40,000 views230 contacts2500 + tags

currently projected as 20 times more visitation than on our site

some thought it was risky

we let go

first Powerhouse Museum project :content freely accessible

not all content ʻfully-cataloguedʼ

DescriptionGlass negative, half plate, 'Ocean Wave Hotel', unattributed studio, Sydney, Australia, c. 1880-1923Silver gelatin dry plate glass negative in portrait format. The Tyrrell Collection Inventory records the above caption but does not attribute the negative to a studio.

The negative is not fully catalogued.

perfect for the Commons

& a big change to policy

what happened ?

Tyrrell sales didnʼt drop

some expectation they would

general sales have increased slightly

can increased visitation encourage sales?

important for institutions that rely on income

these results are a critical measure fora future open-access initiative

if sales can remain the same then the questionof income generation needs to be addressed as

either neutral or potentially beneficial

remembering that overall income is low in comparison to other income streams across the organisation

venue hireadmission

publications

what is the value of promotion?

access never greatercommunity connection

reputationparticipationengagement

informed about other collections

what do we really want?

connectioncommunity

engagementinnovationresearch

participation

partnerships

geo-mapping

innovationPaul Hagon

connection

location

?

started conversations

discoveriesPhotography by Paula Bray

we learned that this contact had only visited the Museum

once in the last ten years

visits regularly nowblogs about our imagescomments on Photo of the Day

“Congrats on sticking with it for the 500. Actually, as regards content, I just want more of the same. Whatever you choose to put up is good for me.

I can find stuff I think I want any day of the week by searching around the internet, the PHM collection search, or Flickr. But what I can’t find for myself, and what I like here is the serendipity of seeing something you’ve chosen, for your reasons, to show to us.”

Photo of the DayImage courtesy Randwick City Library Services

TextText

Photo of the Day

Photography by Sutto

where are we heading?

‘Going up’ by Jim Frazier

Attribution-Noncommercial-No Derivative Works 2.0 Generic

Powerhouse Museumplans

investigate new provisions in the copyright actreview acquisition license agreements

allow options for copyright holders = CC license

we need anew business model for

image licensing

new fine art printing service

income streams still requiredcreator remuneration

ʻEPSON Stylus CX5600ʼ by ? 1 Adam

experimenting with print product

open access image repository

free download for scholarly purposes on the website

tracking methodologies: see what public want

Photograph by Paula Bray

hope: to make an impression to review modelsand start talking about how to do this better

‘What an Impression!’ by dougjoubert

benefit the education sector

ʻconey island school bus lotʼ by bk dauphin

reduce the escalating costs to access IMAGES from publicly funded

collections

with great thanks to the

initiated by George Oates 2008

thank youMuseums and the Web 2009

paula braymanager, visual & digitisation servicespaulab@phm.gov.auwww.powerhousemuseum.com/imageserices

&Frederick Miller

Powerhouse Museum photographersall Flickr members using Creative Commons licenses