five social strategies that will rock your online marketing

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Adam Dince @adamdince

Deluxe Corporation

@adamdince

Introduction

5 social strategies that will rock your online

marketing

Build a relevant audience

Nurture your audience

Create audience profiles

Leverage competitor audience

SEOcial Media

INTERMEDIATE

ADVANCED

@adamdince

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@adamdince

Adam Dince @adamdince Director of Earned Media at Deluxe

Facebook Ads manager for Coco’s Heart Dog Rescue

More than 14 years of experience in online marketing and Web

development, both B2B and B2C, and has helped dozens of Fortune 100

companies as well as small business owners create the winning strategies

Contributor To:

@adamdince

@deluxecorp Facebook.com/deluxecorp

www.deluxe.com/blog

@adamdince

Source: www.mediabistro.com

@adamdince

It’s us, using online networks to: meet, talk, share ideas, get

recommendations and….

@adamdince

As of 9/16/2014 @ 11:44PM

http://techcrunch.com/2014/07/23/facebook-usage-time/

@adamdince

……………………………………………………………………………………

No, I’m not

@adamdince

defensology.com

@adamdince

Source:pinimg.com

Build a relevant audience

Leverage competitor audience

SEOcial Media

@adamdince

……………………………………………………………………………………

@adamdince

There’s no point in acquiring a following that has no

use for your product or service

At some point, you’ll want your social networks to

do the “networking” for you

A representative following is important for

advertising efficacy

@adamdince

https://rapportive.com/install

http://www.connect6.com

@adamdince

https://ww.deluxe.com/blog/how-to-build-your-first-facebook-ad-campaign-step-by-step/

INTERMEDIATE @adamdince

https://www.facebook.com/business/a/online-sales/custom-audiences

ADVANCED @adamdince

User visits Website

and a retargeting

cookie is dropped

Same users are

retargeted on Twitter &

possibly “Like” you

and/or convert.

Same users are

retargeted on Facebook

& possibly “Like” you

and/or convert.

http://www.adroll.com

ADVANCED @adamdince

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@adamdince

You’ll create:

Relationships

Advocacy

Loyalty

Referrals

@adamdince

Asking our social networks

to keep up with us on a

regular basis is not a small

favor.

Reward them with showing

that you’re just as interested

in them as they are in you.

BASIC @adamdince

Mix your sales and promotional content with informative and useful content

Research your audience, find out what they’re interested in and share content related to them

You don’t have to write the content—you can share helpful information from 3rd party Websites

We like to ask our

networks to SHARE our

content (which helps us)

How are we reciprocating?

Why would our audience

care about our success if

we don’t care about theirs?

What if you were able to

build up mutual admiration

with your audience?

BASIC @adamdince

You’ll hear marketers tell you that

you need to have more followers

than people you’re following or

else your “authority” scores

That’s bad advice

Follow people that are relevant

and important to you!

Really?

Really!

BASIC @adamdince

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@adamdince

You’ll answer the questions: Are my social network connections similar to my

customers?

What things are my social audience interested

Am I sharing the right content for my social

media audience?

@adamdince

https://www.facebook.com/business/news/audience-insights

@adamdince

http://www.socialbro.com ADVANCED

@adamdince

……………………………………………………………………………………

@adamdince

Because their audience could be

Tons of insights about the types of

people your competitors attract

@adamdince

That’s my dog

Scrappy

Oh yeah, I can

see anyone’s

followers

https://support.twitter.com/articles/76460-using-twitter-lists

ADVANCED @adamdince

https://support.twitter.com/articles/76460-using-twitter-lists ADVANCED @adamdince

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@adamdince

Searching is the most popular online activity

Returning in search results at the moment someone

searches for you is vital to your success

Your competitors are optimizing

It’s free

It’s part of your larger digital footprint

Register for the SEO 101 and /or SEO 201

www.deluxe.com/webinars

@adamdince

My Blog

Oprah’s

BASIC @adamdince

@adamdince

Personalized Non-Personalized

BASIC @adamdince

Follow me @adamdince

Follow Deluxe @deluxecorp

Remember these 5 strategies Build a relevant audience

Leverage competitor data

Use Social for SEO

@adamdince

……………………………………………………………………………………

@adamdince

five social strategies that will rock your online marketing

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