five social media don'ts

Social Media Marketing

Pitfalls and Time-Wasters to Avoid

Christopher Ryaninfo@fusionmarketingpartners.com

Social Media

You often see tips and tricks for putting the power of social media to work and

what you need in order to be successful in social media pull marketing.

Social Media

The other side of the coin is a list of things that are harmful or

counterproductive to your social media goals – in other words, stuff to avoid

doing.

Social Media Pitfalls

Don’t Become a Nuisance1

Social Media Pitfalls

Don’t Become a Nuisance1• Communicating with people who have

opted-in to receive your messages is a privilege.

Social Media Pitfalls

Don’t Become a Nuisance1• Communicating with people who have

opted-in to receive your messages is a privilege.

• Don’t ‘wear out your welcome’ by constantly badgering your audience.

Social Media Pitfalls

Don’t Constantly Sell2

Social Media Pitfalls

Don’t Constantly Sell2• Many marketers offer a thin veneer of

informational content, then launch right into the sales pitch.

Social Media Pitfalls

Don’t Constantly Sell2• Many marketers offer a thin veneer of

informational content, then launch right into the sales pitch.

• You get the impression they care more about selling you than helping you.

Social Media Pitfalls

Don’t Constantly Sell2• Many marketers offer a thin veneer of

informational content, then launch right into the sales pitch.

• You get the impression they care more about selling you than helping you.

• Be seen as a source of valuable information, not a pushy salesperson.

Social Media Pitfalls

Don’t Insult Anyone3

Social Media Pitfalls

Don’t Insult Anyone3• “Whenever I feel the urge to exercise, I

lie down until it goes away” – Irvin S. Cobb

Social Media Pitfalls

Don’t Insult Anyone3• “Whenever I feel the urge to exercise, I

lie down until it goes away” – Irvin S. Cobb

• We suggest taking this approach when you feel the urge to insult a group or an individual.

Social Media Pitfalls

Don’t Insult Anyone3• “Whenever I feel the urge to exercise, I

lie down until it goes away” – Irvin S. Cobb

• We suggest taking this approach when you feel the urge to insult a group or an individual.

• Don’t like what’s going on politically? Remember if you share this publically, you may be turning off a large portion of your prospect base.

Social Media Pitfalls

Don’t Present Yourself Negatively4

Social Media Pitfalls

Don’t Present Yourself Negatively4• Remember that everything you say and

every photo you post can and will be used against you.

Social Media Pitfalls

Don’t Present Yourself Negatively4• Remember that everything you say and

every photo you post can and will be used against you.

• There is a difference in the platforms of communication – be sure that your content matches the medium.

Social Media Pitfalls

Don’t Present Yourself Negatively4• Remember that everything you say and

every photo you post can and will be used against you.

• There is a difference in the platforms of communication – be sure that your content matches the medium.

• Think about what you want a potential employer or business partner to see.

Social Media Pitfalls

Don’t Wander Off Topic5

Social Media Pitfalls

Don’t Wander Off Topic5• Those who opt-in to your messages are

intrigued by what you are currently offering or providing them.

Social Media Pitfalls

Don’t Wander Off Topic5• Those who opt-in to your messages are

intrigued by what you are currently offering or providing them.

• This doesn’t mean they want to hear about your trip to Spain or where you ate breakfast..

Social Media Pitfalls

Don’t Wander Off Topic5• Those who opt-in to your messages are

intrigued by what you are currently offering or providing them.

• Think before you post – remember it is just as easy to “unlike” you as it is to “like” you.

• This doesn’t mean they want to hear about your trip to Spain or where you ate breakfast..

Social Media Pitfalls

• You put a lot of time into positioning your company as a leader in the industry.

Social Media Pitfalls

• You put a lot of time into positioning your company as a leader in the industry.

• Don’t lose your momentum by incorrectly utilizing social media.

Social Media Pitfalls

• You put a lot of time into positioning your company as a leader in the industry.

• Don’t lose your momentum by incorrectly utilizing social media.

• Don’t waste time generating trivial, mundane, or superfluous material.

Social Media Pitfalls

• You put a lot of time into positioning your company as a leader in the industry.

• Don’t lose your momentum by incorrectly utilizing social media.

• Don’t waste time generating trivial, mundane, or superfluous material.

• When in doubt, keep it clean and keep it relevant.

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