five fundamentals for getting into social recruiting
Post on 11-Feb-2017
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With John Sumser, Principal Analyst at KeyInterval Research
5 FUNDAMENTALSFOR GETTING INTOSOCIAL RECRUITING
The world’s talent at your fingertips
Create a framework for launching a social recruiting test project
Understand the methods for multiplying results in social recruiting
Craft a to-do list with immediate actions
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WHAT YOU'LL LEARN:
#GETTECH
The world’s talent at your fingertips
WHY IS SOCIAL RECRUITING IMPORTANT?
Form new relationships with the talent base
Effective relationships make agile recruiting
Networks generate flexibility and capability
Social contract can be quickly changed
Speed
#GETTECH
The world’s talent at your fingertips
WHO IS THE SOCIAL RECRUITER?A BROAD RANGE OF APPROACHES
LONE RANGER RECRUITINGSUB-FUNCTION
ALLRECRUITERS EVERYBODY
#GETTECH
The world’s talent at your fingertips
WHAT'S THE POINT OF SOCIAL RECRUITING?
Creates a youthful impression
Provides a direct connection to the labor supply
A faster, measurable and more effective approach to recruiting
The social contract is changing
#GETTECH
The world’s talent at your fingertips
WHAT DO YOU GET FROM SOCIAL RECRUITING?
Increase the volume of depth
Reduce the volume of superficials
Your audiences
The story (advertising)
The job
Get closer to:
#GETTECH
Chop the wood
Kindle the fire (incubate)
Nurture it
Sustain the fire
Identify a place to build it
IT’S LIKE BUILDING A FIRE
The world’s talent at your fingertips #GETTECH
The world’s talent at your fingertips
A PLACE FOR THE FIRE
EMPLOYMENT BRAND ASSESSMENT BY DEPARTMENT
· Strengths/weaknesses· Reputation inside and outside the region or industry
AUDIENCE ASSESSMENT BY JOB
· How many people do you need to reach?· What do they have in common?· How competitive is it?
#GETTECH
The world’s talent at your fingertips
Gather the tools Pinpoint the places to fish
Identify key consolidators, like Dice’s Open Web
Generate a tagging scheme
CHOP THE WOOD
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OPEN WEB MAKES IT EASY TO IDENTIFY WHICH SOCIAL NETWORKS TO USE
The world’s talent at your fingertips #GETTECH
The world’s talent at your fingertips
KINDLE THE FIRETEST THOROUGHLY
Post one job across social outlets and review the inbound resumes
Uncover which approach produces:· Lowest cost-per-hire· Best selection· Longer-term relationships
INBOUND OUTBOUND ANALYZE
Source one job across the same outlets and begin with outbound communications
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The world’s talent at your fingertips
PATIENCE AND PERSISTENCEARE REQUIRED
TRY FIVE JOBS FOR EVERY TWO METHODS
CONSIDER BUILDING FIRST SOCIAL PRESENCE
START USING HASHTAGSHELPFUL HINT:USE #DICE141
TRY SOCIAL ADVERTISING
NURTURE IT
#GETTECH
ABCompany @ABCompanyJob Seekers: @ABCompany is hiring a Big Data Engineer in Sunnyvale, CA. #BigData #Python #Hadoop #Dice141 dice.com/jobs/detail…
Passion for exploring emerging open source technologies via research, incubation and rapid evaluation. Knowledge of one or more scripting languages…
Dice.com
Big Data Engineer
ABCompanySUNNYVALE, CA
SkillsCASSANDRA, HADOOP, HBASE, HIVE, MAPREDUCE, NOSQL…
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BREAK THROUGH TWITTER’S 140 LIMIT WITH #DICE141
The world’s talent at your fingertips #GETTECH
The world’s talent at your fingertips
Hardest part: Continuous renewal
Keep testing what works
Refresh every six months
Add bells and whistles
SUSTAIN THE FIRE
#GETTECH
The world’s talent at your fingertips #GETTECH
KEY NEXT STEPS
Identify one or two key roles or job families for your beta test.
Purchase job ads on key social sites.
Track response rates daily.
Identify several talent community management tools and test them.
Start briefing your management on this project. Solicit their attention and participation.
Document. Reimagine. Present. Evangelize.
Identify your organizations recruiting needs. Make a forecast.
The world’s talent at your fingertips
JOIN THE OPEN WEB COMMUNITY
Learn more at dice.com/openweb
#GETTECH
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