#firmday london 28/04/16 - carve consulting 'social recruiting researc insights

CSRIThe Carve Social Recruiting Index

Emma Mirrington, The FIRM

“It is encouraging to see that most organisations have now adopted the use of social recruiting yet interestingly

it is only a minority that have a pro-active social recruiting or candidate CRM strategy in place. There

appears to be a tendency for organisations to be tactical rather than strategic in their approach. It will be

interesting to see how this changes over the coming years.”

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The Survey

The Sample 79% respondents based in the UK 87% respondents in the private sector

60%25%

15%

UK-based employees in current company

Under 1,0001,000 to 10,000More than 10,000

12%

30%

18%

8%

33%

Primary job function

Recruiter (in-house)Talent / Resourcing manager (in-house)Employer brand specialistRecruiter (agency)Other (please specify)

The Index

What is social recruiting best practice?

The IndexStrategy:• Has a social recruiting strategy in place• Has a social content marketing strategy in place • Has a candidate CRM strategy in place

The IndexInvestment:• Has budget allocated specifically for social recruiting• Measures return on investment of all social recruiting

efforts• Provides social media training to• Employees • in-house recruiters• hiring managers• leaders

The IndexPeople:• Has leaders and hiring managers acting as ‘talent

magnets’ • Empowers all of its employees to advocate the talent

brand on social platforms

The Index

?

The Index

471

Insights

Strategy

52%

39%

9%

Does your organisation have a social recruiting strategy in place?

Yes

No

I don't know

Despite high platform adoption rates, advanced social recruiting strategies remain the exception, not the rule

39% of organisations don’t have a social recruiting strategy in place

Most don’t encourage senior executives (60%) or employees (55%) to become advocates.

60% don’t have a candidate CRM strategy

Strategy

Social recruiting ownership remains an issue

In organisations that do have a social recruiting strategy, strategy is owned by the talent acquisition or resourcing team in 50% of cases.

Strategies are frequently owned by a team with different strategic priorities

16%

51%

10%

2%

21%

Who in your organisation owns the social recruiting strategy?

HRTalent Acquisition / ResourcingMarketingCorporate Affairs / Corporate CommunicationsNo single function owns the strategy

Strategy

0%10%20%30%40%50%60%70%80%

My company...

Investment

How do you measure your investment in Social

Recruiting?

Investment

Levels of investment will increase but tracking ROI is limited

56% don’t have a budget allocated specifically for social recruiting

46% do not track ROI for social recruiting

70% expect an increase in investment in the coming year

35%

56%

9%

Is there a budget allocated specifically for social recruiting?

Yes No I don't know

Do you provide training in social recruitment?

People

There is still a significant social media skills gap

55% of in-house recruiters receive social media training, the majority of employees, including hiring managers and leadership teams, don’t

Your in-house recruiters Hiring managers Leadership teams All employees0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Do you provide social media training for:

Yes

Platforms – organisational use

Linked

In

Faceb

ookTw

itter

Google+

YouTu

be

Instag

ram

Snap

chat

Whatsap

p

Pinter

est

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Viade

oXin

g0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Which of the following social platforms does your organisation use...

For Recruitment For Employer branding

Platforms

Which social platforms do YOU use?

Platforms

Strategic buy-in is an issueGenerating buy-in“lack of understanding from senior management” / “convincing senior management” / “lack of awareness and education” / “buy-in from certain managers” / “seeing a viable ROI” / “Time and engagement from senior leaders” / “need for change management” / “Convincing everyone that this should be invested in and a priority for the business” / “skepticism from execs on effectiveness to attract the right level of people”…

Getting budget“so many options, not enough budget” / “limited budget” / “securing investment” / “financial resources” / “budget availability” / “Budget” (x7)…

The two most recurring challenges faced by organisations in social recruiting are intrinsically linked:

a lack of of buy-in at senior management level means

organisations are unable to unlock the budget and resources necessary to deploy successful social recruiting strategies

Key Takeaways

It’s still early days for social recruiting

The need to move beyond tactical

An acknowledged need to build capacity

Increase personal use of social platforms

Recommendations

Social recruiting is a company wide strategy

The Connected Company

Increase YOUR use of social tools

Think beyond LinkedIn & throughout the candidate journey

Build a strategy around CRM

Measure, measure, measure

Thank you