firewood ski & apparel

Ontario, Canada

Kelsey CutherellMandy Nguyen

Fernando MiguelHannah Fort

•Firewood

•Industry

•E-Business

About Firewood

Click and Mortar Business that sells ski apparel and equipment

Our Customers

• Winter athletes • Beginners• Professionals

The Ski Apparel and Equipment Industry

Industry Growth

Canadian Ski Council

Olympics

Competition

Threat of New Entrants

Existing Competitors

Threat of Substitutes

E-Business Advantages

Increases Awareness• Networking and promotion

Convenience• Ability to sell online

Competitive Advantage• Worldwide distribution

Customer Satisfaction• Customer relationships

Complicated Navigation

Unprofessional Logo

Color Scheme

Excessive text

Competitors

Social Networking

Easy Navigation Bar

Specific to Seasons

Color SchemeProfessional Logo

Website’s Purpose

Increase Profits

Create Awareness

Customer Satisfaction

Convenience

Increase Profits

Selling

Advertising

Create Awareness

Social Networking

Customer Loyalty

Customer Satisfaction & Convenience

User Friendly

Personalization

Value & Quality