financial implications
Post on 07-Aug-2015
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FinancialImplications
Overarching vision is to raise thestatus and image of the Wild Coastto that of an "InternationalDestination"
This will require dedicatedperson/s to achieve results
This will require increasedrevenue fundingThis will require partnershipsbetween WCHA andmembers, Other marketingentities and potentialsponsors
Strategies
Broaden membership base to increaserevenue for operational overheadsEngage Publicity organisations to selladvertising to subsidise publications andoverheadsEstablish a Destination Marketing levywhich is fair and equitable as a dedicatedfund for the specific purpose ofaggressive destination marketing
Financial Implications.mmap 2009/08/20
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