fi marketing and branding 11122015

Marketing and Branding

Prepared by Gina Chiang forThe Founder Institute

Agenda

• Marketing (tools available)– Customer behavior– What interest them– Measurement

• Branding – Appearance– Generate awareness– Leverage influencers

What do we do?

Who is Your Customer?

Search is the way in…

Know What Your Customers Are Searching For

BE FOUND

Is “LIKE” the best way to measure success?

Available Measurement solutions

Searches Clicks

Online Sales

Foot Traffic

Leads Phone Calls

App Downloads and purchases

Cross-Device Conversions

Newsletter Signups

StoreLocator

Time on site

OrderTracking

Branding – Appearance

Good Name

Quality Logo

Look and feel of professional website (color, layout, fonts, tone of your product descriptions)

Your appearance in external setting

Branding – Generate Awareness

Online content marketing: blog, company site, Medium.com, video

Social media: Facebook, Google+, Twitter,

Linkedin

Community volunteer work: Google Business Group (GBG), SMU to name a few examples

Branding – Leverage Influencers

Word of mouth: Tell your stories

Leverage your employees

Get influencer onboard: Person with authority in the field (professor, blogger)

Questions?

ginachiang@gmail.com