facebook marketing secrets - fan page marketing strategies
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Facebook Marketing Secrets
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Table of Contents What This Guide Is All About ........................................................................................................ 3
About The Authors ......................................................................................................................... 3
The Model Of A Facebook Fan Page System ................................................................................. 4
Facebook‟s Marketing Secrets Call Transcript ............................................................................... 5
Discover The Power Of Fan Pages and Social Marketing To Send You New Customers 24/7/365
....................................................................................................................................................... 18
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What This Guide Is All About
My brother James and I wrote this guide to provide a model and a path for success when working
with Fan Pages on Facebook. In this guide we reveal the model for success with Fan Pages,
details on features that every business owner should take advantage of, and most importantly
how to profit from your social marketing efforts on Facebook as part of an overall marketing
strategy.
We hope that you enjoy this guide and take action on what you discover. This guide will not help
you if you take no action after reading it so we wish you the greatest level of success and hope to
hear from you soon!
To your success,
Joey Bridges
About The Authors
James and Joey Bridges both graduated cum laude from the University Of Southern California
Marshall School Of Business with an emphasis in Information Technology. After gradation they
both worked as consultants to Fortune 500 companies as IT consultants. While consulting both
enjoyed the challenges of being instructors at the USC School of Engineering in the Information
Technology Program where they taught for 6 years on a variety of subjects from Microsoft office
to website development.
After several years as consultants James and Joey pursued their passion for entrepreneurship and
founded a real estate company and then team where they sold over $100 million in real estate
sales in under 7 years with 85% of those sales coming directly from their Internet Marketing
efforts.
During their real estate business and currently they speak at local, regional, and national
conferences on Internet Marketing and social networking. Their online coaching, training, and
consulting business provide solutions and systems for businesses in a variety of industries.
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To join up with James and Joey find out what they are up to join them on Facebook at:
http://www.facebook.com/josephbridges
www.facebook.com/jamey.bridges
The Model Of A Facebook Fan Page System
In today‟s social networking environment and looking forward it is important to understand the
model for success in regards to Facebook Fan Pages. By no means in this guide are James and I
saying “You only need to do Fan Page and you will be rich”. That would be a disservice to you
to overpromise what a Fan Page can do. We believe that Fan Pages should be part of a complete
online marketing effort and most certainly a presence on Facebook.
The model below is what we will reference in future upcoming updates, the call, and how we
will help you with increasing your business.
In the model we have put the Fan page at the center as we recommend marketing your Fan Page
out to the sources on the outer part of the circle. When done correctly the Fan Page, the
environment, and your Fans will send traffic out to the sources in the outer part of the circle.
The training call that we included as part of this guide as well as the transcript goes into greater
detail on how to use Fan Pages successfully in your business.
Facebook Fan Page
Video Marketing
Facebok Events
Blog Traffic
Article Marketing
E-mail Communication
Facebook Ads
Social Networking
Updates
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Facebook’s Marketing Secrets Call Transcript
Joey Bridges: Hello everyone and welcome. I am Joey Bridges. I am joined by my brother
James Bridges. Today‟s topic is Facebook‟s Marketing Secrets. For those of
you who don‟t know James and me, going on seven years we have helped
literally thousands of small businesses, entrepreneurs, and real estate agents
improve their Internet marketing. In other words, it is turning a Web site or a
pay per click ad or now Facebook marketing into a system that actually
generates leads.
Today‟s particular topic of Facebook Marketing Secrets is one that is near and
dear to me and James. Some fan page marketing secrets are very, very new. It
is very cutting edge. It will continue to be that way. We are going to reveal
some secrets that will put you ahead of the curve, in other words, ahead of
your competition.
That is what we are going to be talking about today. It is something that we
have been studying for well over a year now. We are now able to start
revealing the secrets because we test everything before we bring it out.
James, I thought we would get into some Facebook marketing. Today‟s topic
is on the fan pages that we are going to talk about. Shall we get into this
James?
James Bridges: Yeah, let‟s dive in. I think that is probably one of the nicest parts about
Facebook is there is much more than one way to do marketing, to get leads, to
generate business. I think that is probably one of the most powerful. We are
just talking about one very cutting edge element of Facebook marketing which
are fan pages or fan page marketing.
It is very under utilized right now even though it has been within Facebook for
a little bit of time. There are still not a lot of people taking it to the max and
really getting some results out of it. There is Facebook advertising. There is
fan page marketing. There are a bunch of other things. We are just talking
about one in particular. I think that is the exciting part of how much
opportunity that is out there.
Joey: So James, let‟s me say very quickly what a fan page is not. It is not your
profile. This is not your profile. This is not a page within your profile. This is
not related to that. It is not even creating an event, although we will talk about
events we love on Facebook. This is not an application per se. This is not a
game or anything like that.
If you have been on calls before, you know our stance on games and goof off
stuff. We say, “Don‟t do it or you can, but don‟t count it as moneymaking
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activity.” It is not a game. It is not an application per se. And it is not your
profile. However, James and I firmly believe in everything, all our data and
testing, and our real life experience that it points to this is one of the best,
quickest, fastest way to start taking market share and really digging into the
ground, if you will.
With that said, James, what it is not, and by the way, James is our resident,
between the two of us, yes, we are twins, but James is our resident fan page
guru. That is what I call you, James. James, can you explain what the basics of
what a fan page is so we have everyone on the same page here.
James: I‟m glad you mentioned what it is not, because you are correct. It is not like an
element of your profile. It is two very different entities. In fact, you can
actually have a Facebook fan page. Facebook is changing all the time. You
can create a business fan page or a „fan‟ fan page or anything like that without
even having a profile account. That is one of the most powerful things.
At its fundamental level…
Joey: Hey, wait a minute. Back that up James. I am sorry to interrupt you, but back
that up. I don‟t think many people realize that statement that you just made
because some people tell us that they don‟t want to go through the – and we
believe everyone should have a profile – but go back to what you just said that
you don‟t have to have a – what was that?
James: You don‟t even have to have an individual user account, if you will, an
individual profile page to have a fan page. I think that is probably what is
throwing a lot of people for a loop. They say, “No, no, you do.”
Actually, technically, you don‟t. According to Facebook, you are well within
the guidelines to just have a fan page for your business.
Joey: Interesting.
James: Yeah, so it gives you a whole different type of opportunity. If you were to go
to Facebook today, you would see if you hadn‟t logged in at the bottom right
below sign up to create a page for a celebrity, band, or business. Instead of
signing up as an individual, they will actually encourage you right there below
sign up to just create a page for that.
It is a very, very powerful aspect. Fan pages are a different way to promote
yourself. That is the very short answer. It is a different way to promote
yourself. It gives you a different presence and we will get into the features and
functionality, but it gives you a different presence on there.
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If someone is not just searching on your name, and they were maybe
searching on the area that you service, or maybe they met you somewhere and
they just remembered that you helped with a specific expertise like high rise
condos, so if they are searching for that they could find your fan page because
that could encompass some of your expertise, some of what you do, and even
your area. Those are some of the most powerful things about it.
It gives you another way to be found in Facebook. That is going to become
more and more important especially with over 400 million people on
Facebook. It is going to be very important to have different ways to be found.
That is really one of the unique aspects that fan pages can bring.
Joey: For just a moment, James, let‟s discuss that for just a moment. I want to dive
in there. By the way, if this is your first training call with James and me, you
know that this is how it works. If you are not welcome to the world of what I
like to call The Twins, James says some stuff; I interrupt him. He says even
more stuff. We go back and dive in because there is some of what I like to
consider jewels that I want to make sure that everyone pays attention to.
James figures out so many different things, there is a lot within what he just
said. I want to go back to a couple things that you mentioned right there. You
can correct me if I‟m wrong here, but every business can have one of these
whether or not they have a profile. Correct?
James: Correct, absolutely.
Joey: And no matter what business you are in, real estate, lending, mom and pop
(and I mean that in the most complimentary way), small store, a business –
every single one of those businesses can have their own fan page and build a
presence around that and promote their business.
James: Correct. They have definitely expanded the concept to be much bigger than I
think a lot of people really realize. You can go into a category specifically for
a local business. Maybe you are a local automotive place or maybe you are a
local café or maybe you are a health and beauty salon. Maybe you are an artist
or a band and you don‟t have the ability to go across the country, then you
would go into that category so you can do that.
Maybe you are running for office. They even have a category specifically for
government officials. You have a lot of latitude. And of course, if you have a
product then you are right in there on that one. You can create a fan page
around your product. Maybe you released a DVD or maybe you have a new
banjo. You can release a brand or product with a fan page.
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Joey: James, I am very intrigued. Let‟s keep getting into the marketing fan page
system. There really is a lot of power behind all of this, I think maybe more
than people realize.
James, there are some basic, maybe not basic, but required or basically given
elements to a fan page that really are what you want to take it to. I think this is
where people think that this is easy.
Let me be very clear. It is easy to create a “click, click, oh, my fan page is
done.” Of course that is easy. Facebook does make it easy. To make it actually
work right, to make it actually produce results for you, to actually get fans for
you, which I am sure we are going to get into, is not as easy.
We want to get into that – that is what I‟m interested in James. What kind of
elements make up what you would say, James, is a winning fan page system,
if you will? I know we don‟t have time to talk about all the pieces, but do you
have some required ones or some basic things that you believe we should all
look for so to speak?
James: Whether you are the uninitiated or just getting started with fan pages, I think it
is important to realize that they have a few parts to them, mainly because they
are different than a profile. Because you are in the same environment, I have
found that people are sometimes confused with what the fan page is all about.
It is not just one page. I think that is probably the biggest misnomer. I say that
there are elements to a fan page.
In Facebook‟s terminology, they have different tabs. First and foremost is an
aspect that everyone is going to be familiar with which is your wall. This is a
great place where fans can interact. You can post things. You can share
photos, videos, links, etc. It is very kind of wide open. You can see the
conversations that are going on. It is just posting to the wall.
It is a very fun thing and it is just like you would be used to in the wall of your
own profile. That is one of the fundamentals right there. There second tab that
they are going to give you by default is your Info tab. The nice part about this
is, especially as a local business, it doesn‟t matter if you are a local real estate
professional or a local business. Right there you can put your fundamental
information.
I think this is one of the unique aspects. You don‟t have to look at a whole big
profile with your bio and your favorite movies, etc. Here you get to look at the
core information that you would want somebody to find out about you: your
phone and your Web site and your address, too. I think it is very unique that
they provided those little aspects in there. They give you that basic
information. Where‟s your address, your phone, and your e-mail, like a
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business card. It is very, very powerful to give access to that type of
information on the information tab.
Obviously, there is Discussions where you can start discussions, whatever that
may be. It may just be a challenging topic. It may be something, as a real
estate professional, if you found that maybe there was a park that was in need
of clean up, you could start a discussion. It could be like what do we do about
this? Should we go to our government officials? Should we just form our own
action group to clean this up?
You could start a discussion to get some feedback on that. There are also
customized tabs. This is where the rubber meets the road if you will.
Customized tabs are where you can really kick it up. It is not required by fan
pages, but this is really where you are going to be able to kick it up a notch.
Creating a customized tab really gives you the opportunity to encourage
people to become a fan. This is really what you want to have the concept of. If
you are going out there, and I have had this discussion many times.
Joey: First of all, this is really a wheelhouse when you get a customized fan page
when you make it look right. Again, it is easy. James gave you some of it. It is
easy to just click, click, I have one. I have seen a lot of the „I have‟ ones. That
is not the point. The point is really to build a following.
You can write this down if you are taking notes or going through things. It is
really to build these raving fans. These are people who will not only send you
repeat clients, that will repeat and come and buy from you, they are also the
ones who will refer to you. They are also the ones who will talk about you.
This is who we want you going to. They basically almost have your business
card as theirs coming out of their wall. This is the type of information we want
them to start to build.
You only get this by building a following in fans.
James: Here is what I was getting at and this is what you and I have discussed, Joe.
When someone suggests a fan, and they do just a basic fan page, if you aren‟t
going to kick it up with some customized HTML and they call it FBML which
is Facebook‟s language. If you aren‟t going to kick it up and give someone a
reason to be proud to be a fan, then you are not going to build a fan following.
If you are a movie star, great, people become a fan because you are a movie
star. But if you are an individual agent or if you are a small business, why is
someone going to become a fan?
If you were going to a sports store and you bought a jersey, would they buy a
jersey of you? Well, if the jersey was cool enough, yeah. This is your
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opportunity to do that. Create a cool, customized page. Put graphics in. Give
them a reason. You can even put in video. That is where most people are
missing out. They are just not taking advantage of it because it is a bit of
work, but that is really where you are going to kick up and create the
following.
Give someone a reason to become a fan. Let them know what the benefits are
of becoming a fan of you. Give them the inside information, what they can
get, how they directly benefit.
Joey: Because if not, you are going to end up flat on your face. James, let‟s dive into
that just a little bit here. I think this is a fear of success where people decide,
“I don‟t want to be egotistical and have a bunch of people become fans of
me.” That is missing the point of what being a fan is all about.
That is what James is clearly saying. We have proven in our testing and we
have proven it by putting it into place first. It is about providing, and I think
this is the key word, the additional benefits to them for becoming a fan of you.
Is it special discounts? Is it first access to information? Is it Facebook fan day
at your store, at your office, or for an event?
You want to create this culture of your clients and the people who follow you,
the people who are associated with you. You want to create that additional
benefit. That is why they become a fan of you. What is your edge? That is
why you can't look like plain vanilla. Some people like vanilla, but throw
toppings on it. You don‟t want to sit here and just do that.
You want to take it to the max and create that additional resource, that
additional information. If you say to become a fan of you and there is no other
reason then that will work very limited and those people don‟t get enough fans
and groups. They don‟t get enough of a following to make this scheme work.
It will fizzle out because there are no additional benefits.
They think, “Why? It‟s not cool.” You don‟t have anything different. You
have to look different. There has to be an additional benefit in order to do that.
James: I think that is true. Once you get that down, then you are on the right track and
you will be able to build a following. Joe, you reminded me of something else
I would like to mention as well. Two neat features that are naturally
incorporated into a fan page are the ease of uploading photos and video.
Previously, back in the day, if you will, this used to be extremely challenging
to provide to a user community the ability to upload photos and the ability to
upload video. Now, with Facebook fan pages, you can really kick it up. You
can allow your users to post photos and video.
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To me that is absolutely limitless. Imagine being at a client‟s and taking a
picture with your iPhone and then uploading that picture to your fan page.
Here is someone else I helped. For example, let‟s take the company that I used
to work for down in San Diego. If you handed someone a banjo that had taken
four months to custom order, you take a picture of it and upload it to your fan
page. Wow!
Those types of elements are really going to separate you from having an
average fan page to one where you have really raving fans who can't wait to
share about you, promote you, and give you more business. Those are some
items that are critical to the success now and moving forward.
Joey: The great part about being ahead of a curve and ahead of a tidal wave so to
speak is you are not going to get trampled by the masses. I mean that.
Everybody can now buy a Web site. Granted, it might not work. I can get a
geek to work on my Web site for six bucks and it works for about six dollars
worth of work.
When you take your fan page to the extreme which James is talking about
here, I believe these are the key components where it starts moving. Number
one, you have to have a mega custom fan page environment like James was
talking about with killer graphics. Two, I like the pictures and the video like
he was saying because handing clients keys to a home, taking pictures at a
community event, maybe you are raising money for a charity, maybe you are
at a strictly charity event and sharing those with your fans and your group.
James is known to visit car shows on the weekends and things like that. You
can now do video and you can do pictures of those. You can get them up very,
very quickly. I think the thing is with where technology is now and moving
forward, five years ago that was kind of a pain and it is far less of a pain now.
You can get pictures up via e-mail.
James and I were talking this morning how you can basically get pictures up
via e-mail very quickly. Most phones do it. Cameras do it or it takes a very
limited time. If you don‟t know how to do those types of things, now you can
get that help very, very cheaply, very affordably with sites like eLance and
Guru.com to get pictures uploaded and things like that.
If someone says, “I can only get them on my computer,” but you have to
know how to e-mail them because you have to get them from somewhere.
There are a lot of different places to get help and things. I think it is starting to
take the elements of fan page and putting them together. Take it and put some
effort in. This is really starting to go through and taking things in pieces.
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Once you have the elements down, you can really create this whole
environment, James, like we are talking about here. You can really start taking
it to the max.
James, some people say that it is almost like you are creating a group though.
You guys are saying fan pages, but it almost sounds like you are telling me to
create a group. Well, we are really not.
James: Groups definitely have a different niche. Groups have a very different idea
and a very different concept than fan pages. Although groups are older as far
as Facebook goes, they are a little more established, they do have some
different functionalities and some limitations which is why many business
owners, many individuals are moving from groups which used to be very
popular into the fan page environment.
Here are some quick limitations on groups. I would encourage you to start
with a fan page as opposed to starting with a group. One of the limitations is
that you can only e-mail 5,000 people at a time when you have a group. Some
people are thinking, “Five thousand people? If I had 5,000 people that would
be awesome.”
Joey: I was waiting for that James. I am glad you brought that up. Why would I ever
need beyond that? Well, just a little over a year ago Facebook was 150 million
and now it is 400 million. Guess what? The world has grown.
James: I would say, “Let‟s think big. Let‟s be out there.” Maybe you create such a
wonderful fan page environment. As a local real estate professional, you
might be saying that you don‟t think you could get beyond 5,000 people.
Well, you may. There are a lot of people who started their businesses and
ended up much bigger than they anticipated.
The wine guy, Gary Vaynerchuk, comes to mind. I don‟t think he ever
anticipated having such a following with his video blog. Hey, now he has a
platform where he can get a lot more people. Let‟s think bigger. We want to
be able to communicate with as many people as possible.
Groups – you can only e-mail out to 5,000 people at a time. Fan pages – no
limit. You can hit as many people as you want. If you have 100,000 people,
great, or some have a million fans and you can hit all million fans. It is very,
very powerful there.
Number two difference on groups and fan pages is that groups don‟t allow
you to extend their functionality with Facebook applications. This is very,
very important to realize. For those of you who aren‟t familiar with
applications, Facebook applications are all over Facebook. It is one of the
reasons that it has grown so quickly for me.
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It goes from the mundane games to quizzes to items that improve your
functionality like integrating your Twitter or using LinkedIn. Those are all
applications. Facebook is very committed to making sure that Facebook
applications can work with fan pages. For example, they had a newer one that
was released that is going to be allowed to create contests.
Let‟s say that you were already big in a farm area and maybe you had already
done community events, well now you can create a fan page contest. Upload
your best photo and the winner is going to be featured at the community event
or something along those lines.
You could get the offline community involved online by using their
applications. It is a very, very powerful functionality to be able to integrate
there. And that is not available to you within groups.
Joey: James, I want to touch on something you said. I would challenge everyone
when you are listening to this. Think bigger – think bigger. When people hear,
“Wow! Five thousand – never mind. Look, there‟s no limit, but 5,000 is a
group. Okay, then, I‟ll just go to a group.”
No, I agree with James wholeheartedly to think bigger than that. It can be
very, very quick that you can get very rapid growth in fans. James and I want
everyone to keep in mind that when you add value to your fans, when you
provide information that no one else does, when you provide an insight that no
one else does, when you provide an environment that no one else does, you
will get more fans than you think.
Maybe you are running multiple businesses, which a lot of people are doing
these days, so maybe you run a small store. They might also do real estate or
maybe they do real estate and something else. Maybe they do totally different
businesses. We have a guy who does wine and actually makes wine up in the
central coast. I think he is also a lender but his wine is his passion.
You would be surprised when you build these environments because
Facebook is now global, that you can get fans from all over the world. You
may end up with referrals for all sorts of things, your business, and other
people‟s businesses.
I would challenge everyone to think bigger beyond the local market, beyond
just this or just that, because I think it is very key to be able to get beyond
those basic things. Those numbers, 5,000 – why limit yourself?
James: Like you said, it is thinking bigger. Maybe it is through promotions or the
sweepstakes applications. Those are only available if you are going to take the
jump into Facebook fan pages. It is very, very powerful and very easy to do.
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You can only integrate them if you have a fan page. So it is a very good
reason to have a fan page over a group.
The other real limitation on groups is the look and feel is not as customizable.
It is kind of locked in to a specific look and feel whereas with Facebook fan
pages you can really go crazy. You can put in video. You can put in your own
graphics. You can do a whole bunch of customization into a Facebook fan
page that you cannot do on a group. That is probably one of the bigger
benefits there.
If you already have a consistent look and feel from your Web site, you can
bring that in. Maybe you already have some logos and you can incorporate
that as well.
Joey: By the way, James brings up a great point. Number one, he said – I throw
words in James‟ mouth all the time, but I don‟t want to do that – a similar look
and feel is great. When you take people out of Facebook, you want to make it
clear you are taking them out of Facebook. The reason we are going over so
many things to do within Facebook, when people are there they want to stay
there.
James and I firmly believe that. It is almost like, “Yeah, I already have all that
stuff on my Web site.” Yeah, but you are meeting people. Granted, bridging
the two worlds is good because trust me, James and I love Web sites. We love
them, love them, love them. So, yes, you want to keep the two worlds
together.
But some people, like from Google, might only stay on your Web site.
Someone on Facebook may only stay Facebook. There are also people who
will cross between both. That is why sometimes you might say, “I might have
some of these videos, some of these elements on my Web site. Can't I just put
a link to click over there?”
Yes and no. Now we don‟t have enough time to cover all the details on that,
but sometimes yes, sometimes no. I will tell you that if all your Facebook fan
page is is a ghost of your Web site pointing them over there, I believe you are
doing a disservice to the Facebook community. You may have some short
term success now because most people are not doing anything with fan pages,
but long term you will suffer.
Do you have anything to add onto that James before I move into some
promotion methods that we can list out real quick on promoting your fan
page?
James: No, just keep in mind that it does seem from all the reading, all the direction,
that you just need to keep in mind that thinking bigger does mean going to fan
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pages because of the flexibility over groups. Do you have a group that you are
still passionate about? Then still do it, but hey, you‟ll grow into it.
Joey: Let‟s go into some promotion methods. We don‟t have time to cover all of
these in detail, but let‟s list them out. James, you can comment as we are apt
to do here to promote your fan page. Really, the number one goal that you and
I would say is we would still want you to get fans first.
If you run like us, we would recommend a database. We call that an opt-in.
Most people do, but fans and then opt-ins, and building that piece together. In
other words, building both words at the same time is what you and I like to
call it. Right, James?
James: Correct. I think that is important too. Saying, “Great, I have a fan page,”
would be like saying, “Hey, I have a Web site.” It doesn‟t do any good
without promotion methods, so that is the direction we have to go to get some
results.
Like you said, you can create a fan page in a couple minutes that doesn‟t
really do anything. If you want to get some results out of it, you have to have
all those elements we just spoke about and you have to do some promotion so
you can get a following.
Joey: And we have to get the people. We have to have a way to communicate with
these people later. In fan page land it would be fans. It is also getting people‟s
additional information via your Web site layers.
When people say that they get lots of traffic or whatever, when it is inside
Facebook, how many fans are you getting on a daily basis? How many opt-ins
are you getting?
Promoting for promoting sake – James and I do not believe in. We never
believe in it. We still want a way to communicate with them on a further
basis. If you are truly providing value, which James and I would say you have
to in order to see long term in any business, then you need to be able to get
them to become fans of you. You get them to opt in and provide additional
information.
We are on the same page on that. That is what we want. Right, James?
James: Yes.
Joey: Okay, so let‟s talk about some promotion methods to build you fans and to get
you opt-ins. I say that because you can do both inside Facebook. James and I
like that. We tell people to focus on fans first because that is what the
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Facebook user wants. Keep in mind that they are there and they want to stay
there to start with.
I am not saying that you can't get them to be an opt-in. That is not my point.
Our point is that we want to keep them. You want to have a reason to follow
up with them later. Getting them to become a fan is really the lowest barrier to
entry. Get what you can first and then move on and build the relationship and
add value.
Let‟s talk about some of these very quickly James. Promotions methods for
your Facebook fan page, really the environment when you talk about it –
status updates is one.
James: Correct. Status updates is one. You can simply let people know that you did
create a fan page and have them join you on that. You can obviously have a
link directly to your fan page in that status update which we would
recommend. It is very powerful. It is very easy.
Before that, the most obvious one is to suggest a friend. That is on your fan
page. The challenge is that this is where most people stop at. I almost don‟t
talk about it because this is the only thing people do. Suggest a friend is good,
but I wouldn‟t suggest your fan page to your friends until you really kick it up.
Make sure you hit all those other actions, but suggest a friend is a great way to
do it. Give them a reason to join.
Give them a reason to join; go figure.
Joey: That was another nugget or jewel as I like to call it. Status updates with a link.
Make it easy. Do not assume that people will magically find your fan page
without promoting it. By the way, they can, but you might as well improve the
results very quickly and be able to do that. Providing a link, you can give
different messages and different updates on a weekly, multi-day basis. Don‟t
stampede people.
Facebook advertising – this is an entire separate subject on its own. However,
James and I are not going to reveal all of our information and data yet. That is
coming down the road. However, James and I will say that Facebook
advertising is awesome and it does work extremely well. We have gotten it to
work both ways, by the way.
Advertising from Facebook to a Web site and Facebook to a fan page – I
would definitely recommend to anyone who wants to take it to the max to
advertise and build fans very, very quickly. You do have to have a budget. It
is not free. You will not get clicks just for a penny so let‟s just forget that you
can. I am not saying you can't. That is Facebook‟s minimum, but I would
definitely say that it is a jewel that is really just in its infancy if you will.
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E-mail is last James. I like this one. James, the Web site that we use to give
people is a shortened link because I was thinking it was going to be long is
Bit.ly. Is that correct?
James: Right. I think it is a great opportunity. Reach to your sphere of influence. Let
them know that you have a new way, a different way of making it easy for
them to get the information they want and the information they need by
becoming a fan so they get that inside information.
Then a nice e-mail blast, a well-crafted e-mail to your sphere of influence and
past clients is a great way to build up some clients.
Joey: Perfect, if you have a blog or you have someone else who blogs, announce it
on your blog. Fan page widgets, James, do you have any jewels for us on that
one?
James: They make it pretty easy under the promote section to promote your fan page
with widgets. You can create a traditional widget. You can have a fan box.
There are a number of different formats that you can easily have. You can put
them on your blog or your Web site. It is very, very easy to do. It is just a
copy and paste method. You can create these.
They are neat to do. You will see them across a couple of our Web sites. You
will see how we promote Three Deals 45 Days.
Joey: Promoting multiple fan pages – you can do this with widgets. It is a great way
to be able to step it up and improve it within the entire Facebook environment.
Creating events – James, wouldn‟t you have to say that we love events?
James: Absolutely love them.
Joey: We love events so create events within your fan pages. You can do an event
on just about anything. Maybe you are just trying to bring in more people.
Maybe you can have a recruiting event. Maybe you have a charity event.
Maybe you have a bring people to your store event. Maybe you have a wine
tasting.
Remember our banjo company – not our banjo company, but the one we
worked for. They would have days where people would come and play any
banjo in the showroom so to speak. Maybe somebody who owned no banjo
could come play a $15,000 banjo. Yes, there are $15,000 banjos for those who
were wondering. They look quite amazing by the way as far as that goes.
You can create different events through that. James, wouldn‟t that be a good
place to post pictures of those events and videos, too?
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James: Yes, pictures and video – I think that is where you are really going to start
taking advantage of all the aspects. You create an event. If you just created an
event and left it alone, you wouldn‟t be getting as much action and
opportunity as you could.
You create an event and share videos and photos of it afterwards, now you are
creating a really loyal and eager fan base that is going to want more events
from you. They are going to want to send you business so you can do more
events. It is a very, very powerful way to do it.
And hey, there is no cost. It is free. It is a free environment once you get it set
up and you are good to go.
Joey: By the way, I think that is a critical thing to remember. James and I have
whole details about Facebook events, but take a concept like an event which is
free to run on Facebook, and then take it to the max and posting all the other
things we talked about. By the way, this takes minutes once you get it done.
Yes, you are going to have to spend some time figuring out a few upload
pieces and how to click here and click there on the early going, or you can
hire someone cost effectively. But once you get this down it is a whirlwind of
success and promotion for your business.
On behalf of James, I am Joey Bridges; we wish everyone the greatest level of
success with your fan page marketing and absolutely taking it to the max. We
look forward to having you on another call.
Discover The Power Of Fan Pages and Social Marketing To Send You New Customers 24/7/365
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