facebook marketing campaigns - strategy to metrics

HELLOTy Downing – CEO Perspective Internet Marketing & SayItSocial

@TyDowning

Lori Lorusso – Client Manager Perspective Internet Marketing

@LoriLorusso

you think you are “in social media”

Is Facebook the right tool to market my business?

before you begin strategizing…

Do I have the staffing resources to create & maintain an active page?

step 1

social influence assessment

Are my competitors on Facebook?

What are consumers saying about my brand or product?

social influence assessment

lets give it a try…

step 2

strategize

Define goals & expectations•(Likes? Impressions? Call to action, sign up for something?)

Identify and define staff roles and responsibilities

Determine what tools you want to use to enhance your page or create updates

Draft up a plan/calendar

Research your Community

Source: socialbakers.com

Source: socialbakers.com

wilmington, NC

step 3

implement

January 2011Sun Mon Tue Wed Thu Fri Sat

26 27

Page Created

28

Load Photos

29

Add Note30

Upload Video

31 1 

2 3

Soft launch4

Secure Vanity Url

5

Eblast to clients

6 

7 8

9 10 11

Start Facebook Ads

12

Contest Teaser 

13 

14 

15

16 17

Launch Contest

18 19 20 21 22

23 24 25 26 27 28 29

30 31

End Facebook Ads

1

Announce Winner

implement

step 4

market your page!

Combine with Traditional Marketing!

market your page!

market your page!Try Facebook Advertising

step 5

measure your progress

measure your progress

• Search Engine Optimization• Social Media Marketing Strategy• Pay Per Click Marketing• Local Search• Mobile Advertising• Location Based Advertising

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