facebook is the most popular social network, with over 500 million active users
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IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall 04/22/23
5-1
Facebook is the most popular social network, with over 500 million active users.
Chapter 5 Enhancing Collaboration Using
Web 2.0
IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall 04/22/23
IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall 04/22/23
How many of you are Facebook customers?5-2
IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall 04/22/23
Learning Objectives5-3
IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall 04/22/23
IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall 04/22/23
Defining Web 2.0
What makes Web 2.0 different from Web 1.0?
5-4
IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall 04/22/23
Learning Objectives5-5
IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall 04/22/23
IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall 04/22/23
Blogs5-6
Who has a blog and what do you blog about?
Web 2.0…the creation vs. the consumption of content!
IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall 04/22/23
IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall 04/22/23
Social Presence
Who is a micro blogger and what does it do for you?
5-7
IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall 04/22/23
IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall 04/22/23
Instant Messaging
Has instant messaging been replaced by text messaging and microblogging?
5-8
IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall 04/22/23
IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall 04/22/23
Virtual Worlds
Who participates in a virtual world and how to companies make money from this?
5-9
IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall 04/22/23
Learning Objectives5-10
IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall 04/22/23
IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall 04/22/23
Media Sharing
How many different ways to individuals and organizations share media and how to commercial organizations make money from this?
5-11
IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall 04/22/23
IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall 04/22/23
Social Bookmarking
What are your “favorites” and why would I care?
5-12
IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall 04/22/23
IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall 04/22/23
Social Cataloging
What is the value proposition of sites like zotero?
5-13
IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall 04/22/23
IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall 04/22/23
Tagging
What do we mean when we say that metadata is data about data?
What is tagging and geotagging and how does this create value?
5-14
IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall 04/22/23
IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall 04/22/23
Tag Clouds5-15
How do you interpret a tag cloud?
IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall 04/22/23
Learning Objectives5-16
IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall 04/22/23
IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall 04/22/23
Virtual Teams
Who has ever worked on a virtual team?
Why was a virtual team needed?What tools did you use while working
on these team?What were the pros/cons?
5-17
IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall 04/22/23
IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall 04/22/23
Tools for Collaboration
Collaboration tools help with many different communication needs, such as talking, sharing documents, or making decisions.
5-18
IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall 04/22/23
IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall 04/22/23
Google Apps
Why is using Google Apps better than just e-mailing documents around in your team? Gmail Google Calendar Google Talk Google Docs Google Sites
5-19
IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall 04/22/23
IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall 04/22/23
Microsoft SharePoint
What is Microsoft SharePoint and why would anyone use SharePoint when Goggle Apps is free?
5-20
IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall 04/22/23
IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall 04/22/23
Wikis5-21
What is a Wiki?How many of you utilize Wikipedia for school
assignments? What are the pros/cons of using a tool like
Wikipedia?
IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall 04/22/23
IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall 04/22/23
Human-Based Computing (Crowdsourcing)
5-22
What is “crowdsourcing” and has anyone ever worked on a project that utilized crowdsourcing?
What are the pros/cons?
IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall 04/22/23
Learning Objectives5-23
IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall 04/22/23
IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall 04/22/23
Social Networking Communities5-24
Will Google+ get any traction or will the network effect of Facebook be too powerful to overcome?
Why did MySpace crash-n-burn?What will displace Facebook and
Why?
IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall 04/22/23
IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall 04/22/23
Viral Marketing5-25
How would you use the Internet to drive a viral marketing campaign?
Remember to… Do something unexpected. Make people feel something. Make sequels. Allow sharing and easy distribution. Never restrict access to the content.
IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall 04/22/23
IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall 04/22/23
Social Search
What are the pros/cons of including content from social networks, blogs, or microblogging services compared to the traditional techniques used by Google?
5-26
IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall 04/22/23
IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall 04/22/23
Syndication
Who uses Real Simple Syndication (RSS) feeds to pull together information of interest from various sources?
5-27
IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall 04/22/23
IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall 04/22/23
Web Services
Why would an organization want to use Web Services?
5-28
IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall 04/22/23
IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall 04/22/23
Widgets5-29
What are your favorite widgets?
IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall 04/22/23
IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall 04/22/23
Mashups5-30
Give me an example of a mashup?
IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall 04/22/23
IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall 04/22/23
Future Web Capabilities5-31
What is the “Semantic Web” and what innovations do you predict for Web 3.0?
IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall 04/22/23
Learning Objectives5-32
IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall 04/22/23
IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall 04/22/23
Managing the Enterprise 2.0 Strategy
What are the major challenges faced by organizations when it comes to leveraging Web 2.0 technologies?
5-33
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