facebook for business: turning likers into customers

Facebook for Business

Turning likes into customersLUCY PERRY

@LucyPerryCEO

@HeadOfficeHub | facebook.com/headofficehub

Cracking the Facebook code

for maximum likes

Understand Edgerank

@HeadOfficeHub | facebook.com/headofficehub

whatisedgerank.com

@HeadOfficeHub | facebook.com/headofficehub

Cracking the Facebook code

for maximum likes

Understand EdgerankUnderstand your market

Understand that you will get sucked into the game of

Facebook

@HeadOfficeHub | facebook.com/headofficehub

@HeadOfficeHub | facebook.com/headofficehub

The rules of engagement

Content is King but engagement is Queen and she rules the

house@MariSmith

@HeadOfficeHub | facebook.com/headofficehub

The rules of engagement

Like, comment and shareSHARE WINS EVERY TIME!

@HeadOfficeHub | facebook.com/headofficehub

The rules of engagement

PEOPLE WILL SHARE YOUR CONTENT IF IT MAKES THEM

LOOK GOOD TO THEIR NEWS FEED

@HeadOfficeHub | facebook.com/headofficehub

Just do it

Post daily at leastPost at your peak traffic times –

9amDon’t ignore weekends and

eveningsVary length

Experiment with post typesConsider a calendar/schedule

@HeadOfficeHub | facebook.com/headofficehub

@HeadOfficeHub | facebook.com/headofficehub

Turning likes into customers

ENGAGEBUILD A COMMUNITYPROMOTE WITH CARE

SEAL THE DEAL

@HeadOfficeHub | facebook.com/headofficehub

ENGAGE

Part content, part curationBe consistentUse humour

Be brave#toomanyhashtagsareannoying

@HeadOfficeHub | facebook.com/headofficehub

BUILD A COMMUNITY

Never dump and runRespond within 30 mins

Never delegate your voiceGive behind the scenes access

Do not feed the trollsTopical relevance is gold

@HeadOfficeHub | facebook.com/headofficehub

PROMOTE WITH CARE

Don’t ask too oftenWhen ads are as engaging as social content, you winBoosted posts vs paid ads

@HeadOfficeHub | facebook.com/headofficehub

SEAL THE DEAL

Use other social media platforms

Back up with a great website and customer support

Make purchasing dead easy

@HeadOfficeHub | facebook.com/headofficehub

MEASURE

ROI is your new best friendMost important metrics:

Traffic to websiteSEO – social proof in SERPS

Conversion ratesDonations

@HeadOfficeHub | facebook.com/headofficehub

LET’S STAY CONNECTED!

Lucy Perrylucy.perry@hamlin.org.au

@LucyPerryCEOFacebook.com/

DrCatherineHamlin

@HeadOfficeHub | facebook.com/headofficehub